Comments on: Crisis of Confidence: Web 2.0 Remix http://www.bruceclay.com/blog/2009/02/crisis-of-confidence-web-2-0-remix/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 22:23:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Leanne http://www.bruceclay.com/blog/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18274 Leanne Mon, 02 Mar 2009 19:12:59 +0000 http://www.bruceclay.com/blog-test/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18274 <p>I think you're right that at least some of the journalists are trying to catch up and understand but it's probably going to take time for them to learn and opportunities (which are getting harder to come by).</p> <p>In our local market (Akron, OH), a good chunk of our newspaper staff have been laid off over the last couple of years. One group of former staffers has formed a small company offering copywriting services/etc. to local businesses). </p> <p>We have our own folks on staff so we've not had any reason to use their services but it does seem they understand that web writing is where they need to be. It'll be one of the largest opportunities for them over the next while.</p> <p>I'm pleased to see that these fine people are branching out and seeking new opportunities but it does make me sad that they need to. Even though I get most of my news online, there's nothing like flipping through the newsprint and getting smudged up fingers. :) </p> I think you’re right that at least some of the journalists are trying to catch up and understand but it’s probably going to take time for them to learn and opportunities (which are getting harder to come by).

In our local market (Akron, OH), a good chunk of our newspaper staff have been laid off over the last couple of years. One group of former staffers has formed a small company offering copywriting services/etc. to local businesses).

We have our own folks on staff so we’ve not had any reason to use their services but it does seem they understand that web writing is where they need to be. It’ll be one of the largest opportunities for them over the next while.

I’m pleased to see that these fine people are branching out and seeking new opportunities but it does make me sad that they need to. Even though I get most of my news online, there’s nothing like flipping through the newsprint and getting smudged up fingers. :)

]]> By: Virginia Nussey http://www.bruceclay.com/blog/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18273 Virginia Nussey Fri, 27 Feb 2009 20:39:01 +0000 http://www.bruceclay.com/blog-test/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18273 Thanks Heather! Hey, Pat's right! Real time interaction rocks :D Thanks Heather! Hey, Pat’s right! Real time interaction rocks :D

]]> By: Heather Steele http://www.bruceclay.com/blog/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18272 Heather Steele Fri, 27 Feb 2009 20:26:13 +0000 http://www.bruceclay.com/blog-test/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18272 <p>That would be the best club ever! </p> <p>I suppose its difficult to teach SEO or any social media/Web related topics at the university level since they are constantly changing and evolving. Hopefully we'll see the journalists and media folks start to pop in the SEO conversations soon.</p> <p>Btw, I wanted to mention that I loved the transparency and honesty of your "Boring Blogger" post. You're not boring, you're a great writer and I really enjoy reading the Bruce Clay blog. It's awesome that Pat's tips are already surfacing here. </p> <p></p> That would be the best club ever!

I suppose its difficult to teach SEO or any social media/Web related topics at the university level since they are constantly changing and evolving. Hopefully we’ll see the journalists and media folks start to pop in the SEO conversations soon.

Btw, I wanted to mention that I loved the transparency and honesty of your “Boring Blogger” post. You’re not boring, you’re a great writer and I really enjoy reading the Bruce Clay blog. It’s awesome that Pat’s tips are already surfacing here.

]]> By: Virginia Nussey http://www.bruceclay.com/blog/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18271 Virginia Nussey Fri, 27 Feb 2009 20:11:24 +0000 http://www.bruceclay.com/blog-test/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18271 Yay Heather! Top Chef lovers unite!! Let's start a club for SEOs that are Top Chef fans. I'd so go to those meet ups! Okay, back to online media. So true! It's all about the education. I graduated from J school a little less than 2 years ago and at the time online media was finally moving into the picture. Unfortunately, there was no mention of blogging or how to get stories actually *seen* through SEO, etc. Online media lessons basically came down to: people reading on the Web want stories to be shorter. They also want to see pictures. The end. Oh my. Yay Heather! Top Chef lovers unite!! Let’s start a club for SEOs that are Top Chef fans. I’d so go to those meet ups!
Okay, back to online media. So true! It’s all about the education. I graduated from J school a little less than 2 years ago and at the time online media was finally moving into the picture. Unfortunately, there was no mention of blogging or how to get stories actually *seen* through SEO, etc. Online media lessons basically came down to: people reading on the Web want stories to be shorter. They also want to see pictures. The end. Oh my.

]]> By: Heather Steele http://www.bruceclay.com/blog/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18270 Heather Steele Fri, 27 Feb 2009 19:46:54 +0000 http://www.bruceclay.com/blog-test/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18270 <p>Yay! I love that you love Top Chef just as much as I do! I was really sad to see Fabio leave and that Carla didn't win, but I am so happy Stefan didn't get the Top Chef title. Oh, and that is the greatest picture of spunky Carla!</p> <p>As an SEOer who's not too involved in the Journalism world, I have to say it really surprises me that SEO is such a difficult concept for media types to grasp. I think this goes back to your post a few weeks ago about the SMBs who were surveyed and admitted to using some black hat SEO tactics...they just aren't getting enough good, effective education on the topic. </p> <p>I have to wonder, are the Journalism programs in universities starting to incorporate SEO, blogging, and Web-related courses into their curriculum? </p> Yay! I love that you love Top Chef just as much as I do! I was really sad to see Fabio leave and that Carla didn’t win, but I am so happy Stefan didn’t get the Top Chef title. Oh, and that is the greatest picture of spunky Carla!

As an SEOer who’s not too involved in the Journalism world, I have to say it really surprises me that SEO is such a difficult concept for media types to grasp. I think this goes back to your post a few weeks ago about the SMBs who were surveyed and admitted to using some black hat SEO tactics…they just aren’t getting enough good, effective education on the topic.

I have to wonder, are the Journalism programs in universities starting to incorporate SEO, blogging, and Web-related courses into their curriculum?

]]> By: Virginia Nussey http://www.bruceclay.com/blog/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18269 Virginia Nussey Fri, 27 Feb 2009 01:10:59 +0000 http://www.bruceclay.com/blog-test/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18269 Jay, I agree that the format of newspapers has made them inherently unfit for the new information environment. But, I'm confident that old school journalists have the capability to adapt their craft online. The hope I have is that they realize the differences between what they've done in the past and what is expected online. However, they'll first have to embrace the fact that SEO is not their enemy but merely a tool at their disposal. Once they realize that -- and evidence suggests traditional media folks are getting there -- the public will be able to get the in-depth, investigative news once again. Jay, I agree that the format of newspapers has made them inherently unfit for the new information environment. But, I’m confident that old school journalists have the capability to adapt their craft online. The hope I have is that they realize the differences between what they’ve done in the past and what is expected online. However, they’ll first have to embrace the fact that SEO is not their enemy but merely a tool at their disposal. Once they realize that — and evidence suggests traditional media folks are getting there — the public will be able to get the in-depth, investigative news once again.

]]> By: Jay http://www.bruceclay.com/blog/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18268 Jay Fri, 27 Feb 2009 01:03:40 +0000 http://www.bruceclay.com/blog-test/2009/02/crisis-of-confidence-web-2-0-remix/#comment-18268 <p>There's a reason newspapers are tanking. News is old news by the time it makes the newspaper. Online sources are faster and typically more accurate than what one reads in a newspaper. Bloggers don't have to follow the slant of the paper or the instructions of his editors, or the dictates of their major advertisers, the way newspaper reporters do. </p> <p>The way newspapers have reported doom and gloom has helped cause it. The way they have not reported relevant good news (such as the recent Iraqi elections) and trashed the reputations of good people and ignored the corruption behind others, I believe it's only fair that they should be allowed to crash and burn into bankruptcy. </p> <p>Dinosaurs went extinct for a reason - they couldn't adapt to a changed environment. The basic model of newspapers is flawed in this increasingly online culture. </p> <p>If journalists from newspapers can get jobs online writing, more power to them. </p> There’s a reason newspapers are tanking. News is old news by the time it makes the newspaper. Online sources are faster and typically more accurate than what one reads in a newspaper. Bloggers don’t have to follow the slant of the paper or the instructions of his editors, or the dictates of their major advertisers, the way newspaper reporters do.

The way newspapers have reported doom and gloom has helped cause it. The way they have not reported relevant good news (such as the recent Iraqi elections) and trashed the reputations of good people and ignored the corruption behind others, I believe it’s only fair that they should be allowed to crash and burn into bankruptcy.

Dinosaurs went extinct for a reason – they couldn’t adapt to a changed environment. The basic model of newspapers is flawed in this increasingly online culture.

If journalists from newspapers can get jobs online writing, more power to them.

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