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March 10, 2009

BuzzStream: Link Building at its Best

Posted by on 03/10/2009 @ 3:38 pm | Comments (59)
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Update: This invite to the BuzzStream private beta is now closed. If you would like to find out how to receive an invitation to the BuzzStream beta CRM for link building management, please visit BuzzStream.com/link-building.

BuzzStream logo

In case you were wondering, there are some definite perks to being a blogger. This week I was invited on a personal tour of a link building management tool in private beta. BuzzStream offers Internet marketers a way to keep track of link building efforts in a single place with little data entry and lots of saved time.

It turns out there are some perks to reading blogs, too. Thanks to the generosity of BuzzStream co-founder Jeremy Bencken, 45 of you lucky readers will get access to the private beta suite of link building management tools. (Jeremy gave us 50 access codes but we’re hoarding five for ourselves! What? We like toys, too!)

BuzzMarklet
Use the BuzzMarklet to bookmark
link prospects while you’re browsing.

You may have already heard about how BuzzStream works, in which case you’ve just been waiting to get your hands on it. But if you haven’t heard of BuzzStream, let me tell you about the new tool hitting the scene. It’s set to make life a little simpler — one link prospect at a time.

BuzzStream is a customer relationship management system (CRM) for link building. From your browser, a simple click of a button on your toolbar will call the BuzzMarklet popup (seen to the right). BuzzStream automatically pulls a number of data points from the page you are viewing in your browser, including the domain’s PageRank and age, the IP address and the number of inbound links. In the contact info area, any emails, phone numbers and addresses found on the site are automatically filled in. You can even do a Whois lookup if you’re not satisfied with the info sniffed out on the site. Now, all you’ve got left to do is:

  • Rate the site — from very low to very high
  • Choose the relationship stage — not started, attempting to reach, under review, link agreement, rejected or inactive
  • Indicate the acquisition method — organic, exchange, self submit or purchase
  • Specify your ideal anchor text

Then hit save. So. Very. Easy.

Once you’ve done all the digging you can keep track of your links from the link management dashboard. Each time you load the dashboard, BuzzStream automatically checks to see if the link is still there and alerts you if it’s gone or altered. You can filter your link prospects by PageRank or by the team member links have been assigned to as well as a number of other advanced filters. By clicking on a specific link partner you can find out all the history that has gone on with that link, like how many times the site has been contacted. Coming soon is a backlink checker that will allow you to find all backlinks to your site from your link partner sites.

BuzzStream link management dashboard 2
BuzzStream application link management dashboard

I talked to Kate Morris, director of client strategies at New Edge Media, who has been using BuzzStream for about a month now for a client’s link building campaign. For her, the beauty of BuzzStream is that “it’s integrated with a search marketer’s every day tasks.”

“It lets you keep track of all of the links that you would like to build and all of the links that you have built so that you’re not duplicating effort,” Kate said. “And you don’t have to keep some huge spreadsheet and go back and forth between Excel and your browser.”

For those looking to get the biggest bang from BuzzStream, take a lesson from Kate. She uses BuzzStream in tandem with a backlink tool. As she goes through the competitive reports, she “buzzmarks” all the pages she likes with the BuzzMarklet. I asked what suggestion she’d give to people just starting to use BuzzStream and the tip is as simple as the tool: Install the buzzmarker button into your browser toolbar and then start with one project. She said that once you start using BuzzStream it’s intuitive from there. After playing around with the tools for a couple days now, I’ll second that opinion.

If you’re attending PubCon South this week, attend the BuzzStream Party on Wednesday night. All attendees will receive an invite to the private beta. Talk about party favors!

If like me you won’t be attending the show, there’s still a chance to catch the BuzzStream action. Just let me know in the comments if you want in on the buzz and be sure to leave an email address for me to contact you. Once BuzzStream drops its training wheels, the tools will be on a subscription-based model. But in the meantime, the first 45 commenters will get a head start with free access to the private beta.

Related posts:

  1. Steak Digital, Katie Hodgkinson on Link Building Fundamentals, SMX Sydney
  2. Link Building Basics
  3. SMX Sydney | Designing a Bullet Proof Link Building Campaign| Greg Boser
  4. Link Building-Where is the personal touch?
  5. Real-World, Low-Risk, High-Reward Link Building Strategies

About the Author

Virginia Nussey is the social media editor at Bruce Clay, Inc. Basically, she gets to cruise the scenic route of the World Wide Web, scrawling "V was here" tags along the way. Catch up with her on Twitter @VirginiaNussey and Google+.

Filed under: Internet Marketing Optimization

59 responses to “BuzzStream: Link Building at its Best”

  1. jonas writes:

    cool stuff. can’t wait to try it

    @ March 10th, 2009 at 17:45
  2. kid disco writes:

    This sounds a hell of a lot better than scan, scan, scan, copy, open excel, paste, scan, scan, scan, copy, paste, lookup, copy paste, etc…
    I want! :P

    @ March 10th, 2009 at 17:46
  3. dwight zahringer writes:

    Sounds like a great tool – I’d love to check it out!

    @ March 10th, 2009 at 17:51
  4. Brandon writes:

    I spend almost all of my time link building and this sounds awesome! I’d love to get an invite. Thanks.

    @ March 10th, 2009 at 17:55
  5. Daver writes:

    If it saves me time, I want to see it.

    @ March 10th, 2009 at 17:55
  6. Mike writes:

    Sounds like an interesting tool, wouldn’t mind giving it a go.

    @ March 10th, 2009 at 18:08
  7. Godhammer writes:

    What’s more exiting than link-building? 500 reps of sit-ups, that’s what! Both necessary evils to get “whoa that definitely ranked” action. ;)

    @ March 10th, 2009 at 18:08
  8. Damian Blackley writes:

    Link building is so time consuming, and this seems like such an elegant solution – I would love to give it a try.
    I also think that agencies like to brag about the tools they have – “we have sophisticated automated tools for …” – which I think is often a cop-out – when it comes to anything internet marketing related, you simply can’t beat human intelligence and genuine elbow-grease investment.
    But it looks like this is simply a neat little tool to make life easier for those of us who still dedicated themselves to doing things properly and thoroughly.
    Thanks for the heads up – great entry, as always!

    @ March 10th, 2009 at 18:13
  9. Damian Finlay writes:

    Hey Virginia,

    Count me in for an invite too please! Thanks!

    @ March 10th, 2009 at 18:28
  10. Rich writes:

    I would love to give this a try as it would save me a ton of time from doing the exact same thing you said of switching back and forth from excel and background coloring cells of websites I want to get a link on :) . Let me know if you need anything else from me.

    @ March 10th, 2009 at 18:28
  11. Benji Craig writes:

    You had me at free hello or free…one of the the two! Would love to try this out.

    @ March 10th, 2009 at 18:34
  12. Virginia Nussey writes:

    Great response already! By my count that’s 11 invites spoken for. I’m leaving the office now so if your comments aren’t approved right away, nobody worry! I’ll check back in on the comments later tonight.

    @ March 10th, 2009 at 18:40
  13. fini writes:

    I’ll take a beta-key as well please :) This’ll be fun to play around with.

    @ March 10th, 2009 at 18:47
  14. andrew wee writes:

    Looks like a cool tool.
    Any link building aid is always welcome.
    Tks!

    @ March 10th, 2009 at 18:49
  15. Frances Leyland writes:

    I would also love to try this out. It sounds like a real time saver.

    @ March 10th, 2009 at 19:19
  16. Hobo writes:

    Sounds cool if there is any left :)

    @ March 10th, 2009 at 19:35
  17. MP Crosson writes:

    I was recommended by Dana Lookado and would love to give this a spin around the block.

    @ March 10th, 2009 at 20:30
  18. Gary writes:

    Virginia, I’d love a crack at this tool with an invite.
    Thanks!

    @ March 10th, 2009 at 21:06
  19. Scottik writes:

    I hate spreadsheets! Bring on the buzz! I’m excited to try this out

    @ March 11th, 2009 at 01:09
  20. RKF writes:

    I’d love to check this out.
    Thanks!

    @ March 11th, 2009 at 04:05
  21. Sean writes:

    Hi Virginia,

    Would love to check Buzzstream out :D

    @ March 11th, 2009 at 04:07
  22. Jeff writes:

    would love to check it out! thanks

    @ March 11th, 2009 at 05:22
  23. George Andrews writes:

    Talk about a great idea for not only saving time, but also documenting what is actually going on with a company’s linkbuilding efforts.

    I’d love to get in on the beta if you have a pass available.

    If it’s not already in the works, I think it would be wonderful to be able to sign up as an SEO with the ability to create sub-accounts for each Client. This would be a great tool for keeping tabs on client-based projects. Additional functionality could result from this type of account setup including both broad and individualized reports.

    @ March 11th, 2009 at 06:44
  24. Adamxcl writes:

    I’d love to try it. I was supposed to be at pubcon and the Wed night party and get the invite but I fell too sick to drive there.

    @ March 11th, 2009 at 06:44
  25. Leslie Youngstrom writes:

    YES! I’m very interested in checking out the BuzzStream beta. Thanks.

    @ March 11th, 2009 at 07:48
  26. LRich writes:

    Sounds like a neat tool. I would love a free test if you have one left.

    @ March 11th, 2009 at 08:04
  27. netmeg writes:

    me me me me me?

    @ March 11th, 2009 at 09:04
  28. Casey Yandle writes:

    Sounds like a unique and extremely useful tool. Would appreciate a beta invite! Thanks!

    @ March 11th, 2009 at 09:07
  29. Stacey Morgan Smith writes:

    This sounds like it could be a useful tool. Right now, I have several different excel docs I use to keep track of link building. I’d love a shot at the bet testing!

    @ March 11th, 2009 at 09:11
  30. MikeTek writes:

    Not sure if it’s too late, but I’m dying to give this tool a try!

    @ March 11th, 2009 at 09:12
  31. Greyer writes:

    Now this is really great way to increase the number of comments on the blog :P

    The tool looks promising and fun to use, I wouldn’t mind getting one of those codes as well :D

    @ March 11th, 2009 at 09:32
  32. SisterSledge writes:

    Buzzstream sounds awesome…huge time saver! Lemme in please?

    @ March 11th, 2009 at 10:23
  33. Leanne writes:

    I may be too late… but we’d love the opportunity to try this out! Thanks!

    @ March 11th, 2009 at 10:30
  34. Nathan Potter writes:

    sounds like a very cool tool, would love to check it out – thx!

    @ March 11th, 2009 at 11:21
  35. Casieg writes:

    A link building dream come true? :P I would love to try this

    @ March 11th, 2009 at 11:30
  36. John writes:

    Can’t wait to see the tool in action.

    @ March 11th, 2009 at 11:36
  37. Michael J. Byers writes:

    This sounds great. Can I get access to try it out?

    @ March 11th, 2009 at 11:58
  38. Marty Martin writes:

    I’d love to have one pretty please! @mosquitohawk

    @ March 11th, 2009 at 12:32
  39. @steveplunkett writes:

    Good luck filling your quota =)

    @ March 11th, 2009 at 13:55
  40. Dan writes:

    Hey count me in too! Can’t wait.
    Dan

    @ March 11th, 2009 at 14:26
  41. Patrick Irvin writes:

    I want to try one Please!

    Thanks,

    Patrick

    @ March 11th, 2009 at 15:00
  42. stefan writes:

    hej,
    I´m eager to test!
    thx in advance.
    stef

    @ March 11th, 2009 at 15:24
  43. Dave writes:

    Hiya V … sounds like fun to me… gimme da keys and let me take ‘er for a ride!!

    @ March 11th, 2009 at 15:30
  44. Vince Blackham writes:

    I’d love an invite, Virgina!!!

    @ March 11th, 2009 at 15:31
  45. Jen Lopez writes:

    Thanks! I hope I still made it, I’d love an invite!
    Jen

    @ March 11th, 2009 at 15:45
  46. Kathy Hokunson writes:

    I’d love an invite, thanks!

    @ March 11th, 2009 at 15:51
  47. Jaymerb writes:

    Virgina – If I’m not too late then count me in as well. This sounds like it could take away a headache or two for myself – which is always welcome. Thanks!

    @ March 11th, 2009 at 18:24
  48. Virginia Nussey writes:

    Thanks everybody! The invite is now closed. To the lucky 45 of you who left a comment, check your email! You’ll find your invite code. Enjoy!

    @ March 11th, 2009 at 18:27
  49. Gab Goldenberg writes:

    Poop, looks like I just missed out… any chance of a 46th invite :D ?

    @ March 11th, 2009 at 20:39
  50. Amit writes:

    Missed it

    @ March 12th, 2009 at 00:08
  51. Phil Byrne writes:

    Hi

    Sounds an interesting tool. Would love to receive an invite and test BuzzStream from a UK based perspective.

    Many thanks

    Phil

    @ March 12th, 2009 at 03:23
  52. Shy writes:

    looks like a cool tool.
    thanks for this shared

    @ March 12th, 2009 at 07:44
  53. Virginia Nussey writes:

    Gab, Amit and Phil: Sorry you missed in on the invite. You may be able to request an invite by visiting http://www.buzzstream.com/link-building . Good luck!

    @ March 12th, 2009 at 15:45
  54. Thomas writes:

    Hi
    I love this tool. May I get an invite… PRETTY PLEASE =]

    @ March 13th, 2009 at 08:45
  55. Arnie | Link Builder writes:

    Would love to be a part of the beta. Please let me know!

    @ March 14th, 2009 at 18:50
  56. Chris writes:

    just curious how different this is to say IBP’s Arelis link-management-tracking tool, which has been around for years? Lets you find links and track their status.
    Also BRad Callens products – I forget whether it’s seoelite or keywordelite – at least one of them has got similar link management facilities in them. Also around for years.

    @ March 19th, 2009 at 17:01
  57. SEO and SEM Links writes:

    Look like a great tool. How do I get my hands on this

    @ March 24th, 2009 at 13:45
  58. Seo Experts writes:

    Hi it seems to be a god tool for the link building.I like the layout of this tool and compelement for author looks beauty full.

    @ January 7th, 2010 at 00:39
  59. bob writes:

    This is a great post, adn as SEO changes, these creative ideas will come in handy!

    @ June 3rd, 2010 at 10:38


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