April 2009 Archives : 3/6 : Bruce Clay Blog
April 14, 2009Search Marketers and Web Developers Meet in Santa Monica
Update: Coverage of the topics and tactics shared during the event can be found on Search Engine Land. Last night I attended L.A.’s very first Jane and Robot Web dev and search meetup. Nathan Buggia of Live Search and Vanessa Fox of NineByBlue.com have teamed up to bring the search and Web dev community a [...]
April 13, 2009
Commenter Etiquette 101
Generally I labor under the delusion that most people are smart and compassionate. And on the whole, this does seem to be the case. People hold doors for me, say please and thank you, and smile back. Unfortunately the advent of the Internet and the ability to remain cloaked and anonymous has led to some [...]
April 10, 2009
Friday Recap: Putting the Good Back in Friday Edition
Happy Passover and Good Friday, dear readers. Not your cup of tea? In that case, happy Friday! If that’s not a good reason to celebrate, I’ve stumbled into some alternate reality. Actually, that might explain why Paris Hilton is the most searched for celebrity on Twitter. Girl doesn’t even have an account! (Not to give [...]
April 9, 2009
Ask.com Asks What You Know About Autism
The Internet marketing community is a generous one. The ever-popular IM Charity Party has raised more than $100,000 since the first even was held one year ago today. I’ve had the opportunity to contribute to efforts taken upon by folks in the industry; Casey Yandle is doing his part in the Relay for Life (just [...]
Bruce Clay SEO Training in Sydney
The first day of training was daunting to say the least, it wasn’t the training itself that was intimidating but the coffee machines outside that required some kind of Vulcan logic processing to get working, after many attempts (and much mess) I was sufficiently caffeinated and ready to dive into Metas, URLs, keywords and links. [...]
April 8, 2009
Integrated Marketing: Capitalizing on Publicity – SEM Synergy Extras
Photo by Hiltch via Creative Commons Remember that Denny’s Grand Slam Giveaway earlier this year? In February, marketers had a field day blasting the restaurant chain. According to them, Denny’s had dropped the ball by not integrating their Grand Slam promo with a Web campaign. The Internet is a powerful viral venue that would seem [...]
April 7, 2009
Who Owns What on the Web?
Photo by foxypar4 via Creative Commons It’s a tricky question that’s found its way into the spotlight yet again. As newspapers cry foul and the Associated Press goes for the kill (whether murder or suicide is yet to be seen), Danny Sullivan’s response to traditional media publishers’ misunderstanding of the Web environment shines a clear [...]
April 6, 2009
SMX Sydney Site Clinic
During the site clinic the team of experts speaking and attending SMX Sydney will attempt to show ways to optimise several sites chosen at random. Following are key points the team made regarding the sites chosen for inspection. Billabong.com – Rand Fishkin & Greg Boser Misspelling of URL not redirect to main site On t-shirts [...]
Search Engine Stats Australia and New Zealand by Bill Tancer, Hitwise.
The Day 2 opening keynote for SMX Sydney “The Australian Searchscape: All the Latest Stats About The Search Engines in Australia and New Zealand” is presented by Bill Tancer, General Manager Global Research – Hitwise. As the GM for Global Research, Bill leads a team of research analysts in the US, UK and Australia, providing [...]
Tom Petryshen on SME Tricks of the Trade
The 3rd session in the SME Track is “SEM Tricks of the Trade & how to deal with Implementation Blockages” by Tom Petryshen, CEO of Amplify who leads an eclectic group of marketing, usability, and web development professionals and is responsible for client strategy, demystifying Search Engine Optimisation (SEO) and ensuring work remains fun. As [...]
