April 2009 Archives : 4/6 : Bruce Clay Blog
April 6, 2009Andy Jamieson on SEO for the SME
The 2nd session in the SME Track is “SEO for the SME” by Andy Jamieson, Co-Founder of Switched on Media – a fast growing boutique agency that specialises in paid search marketing, SEO and Social Media and works with clients such as Canon, ABC and PayPal to achieve meaningful business outcomes. Prior to founding Switched [...]
Steven Power on PPC for the SME
The 1st session in the SME Track is “PPC for the SME” by Steven Power, CEO of ReachLocal. In 2006, Steven began working with Netus, one of Australia’s pre-eminent technology investment companies, focused on bringing proven technology-based services and products to the Australian market. Netus entered into a joint venture with ReachLocal Inc to found [...]
Google & Yahoo, Greg Grothaus & Priyank Garg – What is Spam
In this session two heavyweights of Search, namely Google and Yahoo send members of their search quality teams. Greg and Priyak will be defining what exactly Spam is and how it affects organisations and everyday searches. What is Google’s definition of spam? Anything that violates Google’s quality guidelines Making pages designed solely for search engines [...]
Cogentis, Chris Dimmock – Up Close With Google AdWords Quality Score
Chris is the MD of Cognetis, an organization that provides website marketing strategies & search engine marketing services. This session takes a fresh look at the current state of the Google quality score, how it is implemented and tips on using it to your advantage. What is quality score? It is a dynamic variable assigned [...]
SEO Conferences’ Sexy Makeover
Do you plan to cut back on conference attendance this year? ( polls) There is a new breed of conference popping up. They offer the convenience of attending from your desk. Or the in-depth education received from small-group settings. And they usually boast registration costs far below those of the large events we’re used to. [...]
Rob Kerry of Ayami Search on CSS, AJAX, Web 2.0 & SEO
The 1st session in the Technical SEO Track is “CSS, AJAX, Web 2.0 & SEO” by Rob Kerry, Head of Search at Ayami Search Rob is an internet marketing consultant specialising in Search Engine Optimisation. Currently based out of London, he has over 8 years of experience in traffic generation and conversion boosting online You [...]
April 4, 2009
Rand Fishkin – What is ethical social media marketing?
The 1st session in the Social Media track this afternoon: "What Is Ethical Social Media Marketing?" presented by Rand Fishkin, CEO of SEOmoz. Since attending his first ever industry conference in 2005 (SES New York City), Rand has guided SEOmoz to being one of the most world’s most respected search marketing companies. You can chat [...]
Darren Rowse, ProBlogger
In the 2nd session Darren Rowse aka Problogger presents "Twitter Tips & Etiquette”. Darren Rowse is founder and editor of ProBlogger.net, a Top 50 Blog Globally (as ranked by Technorati) and one of the leading sources on the Web for information about making money from blogs. Darren is a full-time blogger himself, making a six-figure [...]
Cindy Krum, Rank-Mobile
The 3rd session in the Technical SEO Track is "International SEO" by Cindy Krum, Founder of Rank-Mobile. Cindy is up for the second time today – SMX are making the most of having her out! Rank-Mobile provides mobile marketing consulting for companies who want to drive traffic, sales and loyalty through the mobile channel focussing [...]
Priyank Garg on Bot Herding
Next up on the SMX Sydney Technical SEO Track is "Bot Herding" by Priyank Garg, Director, Product Management at Yahoo! Web Search Priyank Garg is Director of Product Management at Yahoo! India. He is leading Product Management efforts for the Yahoo! Search team based out of Bangalore. [Aiden, our local Yahoo search universe master, made [...]
