April 2009 Archives : 5/6 : Bruce Clay Blog
April 4, 2009Rob Kerry of Ayami Search on CSS, AJAX, Web 2.0 & SEO
The 1st session in the Technical SEO Track is "CSS, AJAX, Web 2.0 & SEO" by Rob Kerry, Head of Search at Ayami Search Rob is an internet marketing consultant specialising in Search Engine Optimisation. Currently based out of London, he has over 8 years of experience in traffic generation and conversion boosting online You [...]
April 3, 2009
Friday Recap: We Be Foolin’ Edition
This week we welcomed April, and with it came the pranks and nonsense we begrudgingly accept in exchange for springtime sunburns and pollen allergies. Just kidding! I tan like toast and my nose is oblivious, so I’m happy to let the sun shine in. And actually, I like watching pranks. Yes, watching them. I can’t [...]
Blitz Local, Dennis Yu on Advanced Paid Search Tactics
Dennis Yu has been doing web analytics and PPC since 1995, maximizing online leads and revenue for companies such as Yahoo, American Airlines, JC Penney and is the co-founder of Blitz Local. In this session by Dennis, tips and techniques to help you get even more out of your paid search campaigns will be covered [...]
Meet the Search Engines
After a great lunch that unfortunately ended up more on my shirt than my stomach, we have a quick chat with two leading figures among the Google and Yahoo search teams, Priyank Garg – Director of Product Management for Yahoo Web Search and Greg Grothaus- Senior Software Engineer for the Google Search Quality Team. The [...]
Panalysis, Rod Jacka on What you Should be Measuring – But Aren't
Rod Jacka, MD of Panalysis will advocate the virtues of measuring not the usual metrics such as CPA, ROI, CTR but also of hidden and little thought about abstract metrics that have an impact on all levels of your firm. The air is thick with anticipation on this the second day of SMX Sydney, most [...]
Alkemi International, Nathan Stewart on Landing Pages Basics
Nathan’s primary focus is as the CEO and Chairman of Alkemi International, which has offices in Melbourne and Auckland. Alkemi focuses on getting the right traffic to their clients’ sites and increasing conversion rates. Optimising landing pages to improve the Google Quality Score will be one of the major features of Nathan’s session Last session [...]
Fairfax Media, Lucas Ng on Creative Management, Writing killer ad copy
Lucas Ng is the Director of Search & Analytics at Fairfax Media where he manages search marketing and web analytics operations for many of Australia’s most viewed websites. His session concentrates on writing relevant ad copy and how this affects the SEM process. Google’s guidelines to ad copy Use the keywords in the headline Use [...]
Found Agency, Tim McDonald on Ad Group Management
Tim is the founder and CEO of Found Agency. Found positions themselves as the paid search advertising experts in Australia. Tim will explain how imperative it is to group keywords and ad copy correctly in order to have an optimised paid search campaign. Being from an organic search background I am really excited for this [...]
Hitwise, Michael Wamsley on Keyword Research, SMX Sydney
Michael is the MD for Hitwise, one of the pre-eminent competitive intelligence providers in Australia. Michael will be elaborating on one of the most vital topics in SEM; Keyword research. Search engines account for 10% of all website traffic in Australia. Google has a market share of around 83% in Australia. Facebook is the top [...]
Rank-Mobile, Cindy Krum on What's New In Mobile Search
This was the 3rd session in the Blended & Mobile Search Track. Rank-Mobile provides mobile marketing consulting for companies who want to drive traffic, sales and loyalty through the mobile channel focussing on mobile development and search engine optimisation. Cindy takes the floor and start out with a little bit about why mobiles are different [...]
