May 2009 Archives : 3/4 : Bruce Clay Blog
May 13, 2009Cebit Australia-Increasing Possibilities in Online Marketing
Two presentations from Day 1 of Cebit Sydney, the focus is on increasing possibilities in online marketing
Cebit Australia – Smarter Strategy Management Using Search and Online Marketing
10 Golden Rules for Best Practice Online Marketing by Tony Keusgen from Technology Markets, Google. The room is packed, just another indicator of the popularity of any speaker with the word “Google” in their job title. Tony got straight into it with some interesting online marketing trends. Search query volume for “Telco products and services”, [...]
Jumping into the Real Estate Fray, Part 1
Photo by BlackHawkTraffic via Creative Commons I’m feeling game today. Not having a snake pit to jump into or a wild animal to tame, I thought I’d venture onto the blog and dive right into the center of one of the messiest, most controversial issues confronting the real estate industry today. Why? Because it relates [...]
Cebit Australia Keynote Address – 'Marketing to the Informed Consumer' by Karim Temsamani, General Manager, Google Australia and New Zealand
Karim Temsamani does the introductory keynote at Cebit Sydney’s Web Forward conference
May 12, 2009
Google Threatens Real Estate Professionals. Or Does It?
There’s a debate raging in the real estate world. It isn’t pretty and it isn’t simple. The National Association of REALTORS® (NAR) has supported a regional association’s decision that Google is a scraper site. The Indianapolis Metropolitan Board of REALTORS® (MIBOR) has issued cease and desist orders to a number of its members, telling them [...]
Bruce Clay Australia SEO Training
After the phenomenal success of the [Bruce Clay SEO Training](http://www.bruceclay.com.au/blog/archives/2009/04/bruce-clay-seo-1.html) in Sydney that took place in April the decision was made to hold a 1 day training course in Tasmania, based on the 1 day training from the US with some localisation. The course covers everything from search engine concepts to detailed advice as well [...]
Cebit Australia and Bruce Clay and a Blonde at SMX Sydney
At Bruce Clay Australia we are all getting excited for Cebit Australia Conference, especially the Webforward element which is branded as “Australia’s Premier Web, Search and eMarketing summit” . Our own Jeremy Bolt will be speaking on “Search Engine Optimisation: Is it More than Following the Rules?” His discussion will start at 9-40am on the [...]
May 11, 2009
Consumers, Marketers & the Problem with Choice
As a kid, having choices can be a rush. Children make few choices for themselves. What you eat, what you wear, where you go — as a child, the decisions are all made for you. But as one gets older, choice becomes an option. Those early days of choice are exhilarating. In the shelter of [...]
May 8, 2009
Friday Recap: Get Creative Edition
It’s Friday! I assume everyone has made their plans to go out and get social this weekend. Or maybe your plan is to stay in and get social. Either way! You don’t even need another person in the room with you to have a great convo with a friend. That’s the magic of the Internetz! [...]
May 7, 2009
Protecting Your Site from Content Theft
Like a wise and savvy webmaster, Bruce monitors the company’s Web site content religiously. Someone has to. Despite being copyrighted property, our content pops up around the Web faster than fungus. Scraped and copied content is a scourge of the Internet and happens to everyone, but that doesn’t make it less annoying. Content development requires [...]
