July 2009 Archives : 3/4 : Bruce Clay Blog
July 14, 2009SEO Elements-Title Tags
The World Wide Web Consortium describes the Title Tag as a required element in an HTML document. Title Tags are a very significant guide for all search engines in determining what is in the content of a specific web page. Photo by TheAlieness GiselaGiardino via Creative Commons Creating a relevant Title Tag is one of [...]
July 13, 2009
SEOToolSet Tool Review: Search Engine Ranking Monitor, Part 1
We all use tools in our everyday lives to make things easier, faster and simpler. With all the tasks an SEO has to do for each client on a regular basis — constantly checking and fine tuning campaigns — tools that get the job done right can come in handy. Bruce Clay, Inc.’s SEOToolSet is [...]
July 10, 2009
Friday Recap: Oatmeal Cookie Crunch Edition
The sun is shining, freezers everywhere are being stocked with ice cream, and it’s Friday. For the cherry on top of this summer fundae, put on that smile (smiles will not be graded) and enjoy your Friday Recap for this week in search! [I have Oatmeal Cookie Crunch waiting for me in the freezer at [...]
AIMIA Connect 2009 Recap-Part 3
This is the 3rd and final part of the AIMIA 2009 Connect Workshop Managing Your Online Presence and Online Opportunity Conversion Peter Crowe, CEO Corvus Consulting Steve Beger Photography (Beger.com Productions) in Homage to Nikola Tesla The question Peter asks to start off his presentation is how to leverage the consumer uptake in location-based services? [...]
July 9, 2009
SEO Strategy for Semantic Search
The advent of blended search in 2007 forced SEOs to rapidly reevaluate their strategies. Blended search, which incorporates video, images, news and other result categories into general Web search results, meant that along with keyword-rich content, engagement objects represented an additional opportunity for SERP real estate. Another potential game changer, semantic search has been buzzed [...]
AIMIA Connect 2009-Part 2
This is part 2 of the recap of AIMIA Connect 2009 Future of digital advertising Mike Williams, Interactive Advertising Manager MCN Connect Photo by earcos via Creative Commons Online technology is becoming very fragmented and user media consumption behaviour is changing from year to year, offering many different opportunities to advertise on a multitude of [...]
July 8, 2009
Ask.com, Semantic Search & the SEO Industry – SEM Synergy Extras
What do you look for in a friend? Humor? Compassion? Trust? In some ways Ask.com resembles an old friend. There was good ol’ Jeeves, that funny and warm mascot. Ask’s commitment to providing the best answer the first time embodies the engine’s compassion for users. And Ask’s long tradition of innovative search technology speaks to [...]
July 7, 2009
Real-Time Search vs. Traditional Search Basics
CNN streamed live video coverage of Michael Jackson’s memorialalong with Facebook status updates. The Michael Jackson memorial service held earlier today was monumental. Not only because of the revolutionary life it honored, but also because it marked one of the first major events to garner world-wide interest since the Internet went mainstream. As people turned [...]
July 6, 2009
AIMIA Connect 2009
AIMIA Connect was marketed as “A one day Digital Media Industry Conference designed to educate and entertain you with a selection of case studies on recent AIMIA Award winning Australian digital media projects and campaigns. It will also bring you the latest forecasts and trends by some of the most prominent thought leaders in the [...]
SEOToolSet Tool Review: Single-Page Keyword Density Analyzer
SEO is a demanding profession, and without proper tools, the job can be even more time consuming. The SEOToolSet is a subscription-based collection of tools conceived and designed by veteran SEO Bruce Clay. Each tool performs a vital task which automates and simplifies the never-ending work of an SEO. There are more than 15 tools [...]
