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	<title>Comments on: Turn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy</title>
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	<link>http://www.bruceclay.com/blog/2009/08/turn-brain-science-into-bucks-incorporating-persuasive-messaging-into-your-content-strategy/</link>
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		<title>By: Susan Weinschenk</title>
		<link>http://www.bruceclay.com/blog/2009/08/turn-brain-science-into-bucks-incorporating-persuasive-messaging-into-your-content-strategy/#comment-18695</link>
		<dc:creator>Susan Weinschenk</dc:creator>
		<pubDate>Mon, 28 Sep 2009 23:38:09 +0000</pubDate>
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		<description>&lt;p&gt;Two excellent books on this topic you might be familiar with already are: How We Decide by Jonah Lehrer, as well as my newest book: Neuro Web Design: What makes them click?
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		<content:encoded><![CDATA[<p>Two excellent books on this topic you might be familiar with already are: How We Decide by Jonah Lehrer, as well as my newest book: Neuro Web Design: What makes them click?</p>
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