Comments on: 3 Ways to Tie Stories to Your Brand http://www.bruceclay.com/blog/2009/09/3-ways-to-tie-stories-to-your-brand/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 13:11:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nick Stamoulis http://www.bruceclay.com/blog/2009/09/3-ways-to-tie-stories-to-your-brand/#comment-18749 Nick Stamoulis Thu, 01 Oct 2009 13:25:06 +0000 http://www.bruceclay.com/blog-test/2009/09/3-ways-to-tie-stories-to-your-brand/#comment-18749 <p>I think every good brand out there has some sort of story behind it's success. Brands don't just launch without having some sort of interesting back ground. It is up to the brand to convey that story as creatively as they can. Leverage that power. </p> I think every good brand out there has some sort of story behind it’s success. Brands don’t just launch without having some sort of interesting back ground. It is up to the brand to convey that story as creatively as they can. Leverage that power.

]]> By: Jennifer http://www.bruceclay.com/blog/2009/09/3-ways-to-tie-stories-to-your-brand/#comment-18748 Jennifer Wed, 30 Sep 2009 15:54:44 +0000 http://www.bruceclay.com/blog-test/2009/09/3-ways-to-tie-stories-to-your-brand/#comment-18748 I also read "Made to Stick" (fabulous and an easy read), which reinforced the idea of how memorable stories can be. Your post made me think of it, too! If you can make the story unexpected, credible and emotional, it will stick. I also read “Made to Stick” (fabulous and an easy read), which reinforced the idea of how memorable stories can be. Your post made me think of it, too! If you can make the story unexpected, credible and emotional, it will stick.

]]> By: Elizabeth http://www.bruceclay.com/blog/2009/09/3-ways-to-tie-stories-to-your-brand/#comment-18747 Elizabeth Wed, 09 Sep 2009 17:45:13 +0000 http://www.bruceclay.com/blog-test/2009/09/3-ways-to-tie-stories-to-your-brand/#comment-18747 <p>One of the best books I've read about telling a story about your business/brand/product etc. is "Made to Stick." (I'm not affiliated with this in any way. I just thought it was an excellent book!) Byrne has it right with his comment. You need to empower your customers to solve their problems with your help. You don't want to tell them that only you can solve their problems for them. </p> One of the best books I’ve read about telling a story about your business/brand/product etc. is “Made to Stick.” (I’m not affiliated with this in any way. I just thought it was an excellent book!) Byrne has it right with his comment. You need to empower your customers to solve their problems with your help. You don’t want to tell them that only you can solve their problems for them.

]]> By: Virginia Nussey http://www.bruceclay.com/blog/2009/09/3-ways-to-tie-stories-to-your-brand/#comment-18746 Virginia Nussey Wed, 09 Sep 2009 03:57:34 +0000 http://www.bruceclay.com/blog-test/2009/09/3-ways-to-tie-stories-to-your-brand/#comment-18746 Byrne, that's a story followed by sweet dreams for all. :) Byrne, that’s a story followed by sweet dreams for all. :)

]]> By: Byrne http://www.bruceclay.com/blog/2009/09/3-ways-to-tie-stories-to-your-brand/#comment-18745 Byrne Wed, 09 Sep 2009 03:39:03 +0000 http://www.bruceclay.com/blog-test/2009/09/3-ways-to-tie-stories-to-your-brand/#comment-18745 <p>There's only one good way to tie a story in with your brand: your marketing tells a story, your customer is the hero, and your product is the sidekick.</p> <p>Anything else is a waste of money (but you don't have to tell your clients I said that!). </p> There’s only one good way to tie a story in with your brand: your marketing tells a story, your customer is the hero, and your product is the sidekick.

Anything else is a waste of money (but you don’t have to tell your clients I said that!).

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