Comments on: Steer Clear of the Viral Marketing Mind Freak http://www.bruceclay.com/blog/2009/09/steer-clear-of-the-viral-marketing-mind-freak/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 22:23:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Viral Marketing Agency http://www.bruceclay.com/blog/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18738 Viral Marketing Agency Mon, 28 Sep 2009 18:09:25 +0000 http://www.bruceclay.com/blog-test/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18738 <p>I actually had the opportunity to tune into the program when it aired, but at the time, I didn't correlate this magic trick with viral marketing. Although you say the audience is catching on, viral marketing strategies aren't slowing down in the social media platform, but only creating the potential for exponential growth in the message's exposure. </p> I actually had the opportunity to tune into the program when it aired, but at the time, I didn’t correlate this magic trick with viral marketing. Although you say the audience is catching on, viral marketing strategies aren’t slowing down in the social media platform, but only creating the potential for exponential growth in the message’s exposure.

]]> By: Virginia Nussey http://www.bruceclay.com/blog/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18737 Virginia Nussey Thu, 03 Sep 2009 22:47:13 +0000 http://www.bruceclay.com/blog-test/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18737 Thanks Linda :) I've gone over the numbers. Your math is spot on. Thanks Linda :) I’ve gone over the numbers. Your math is spot on.

]]> By: Linda Carmical http://www.bruceclay.com/blog/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18736 Linda Carmical Thu, 03 Sep 2009 03:23:57 +0000 http://www.bruceclay.com/blog-test/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18736 <p>Virginia! Wow you struck a nerve with Al!</p> <p>Al, breath in...exhale...repeat. lol<br /><br /></p> <p>I totally got what you were saying and didn't pick up on you feeling like viral marketing should go away. Even though I don't agree to the extent your example expresses (easy on Criss Angel! There are times he's "da man" hehe), I appreciate your perspective and see where you're coming from. I absolutely hate it when I can't tell what is being marketed...I don't like it when the confusion sets in.<br /><br /></p> <p>It was cute at first Mr. Advertising Guy, but now just get to the point! Is there really a need to play out some series of "what the hell is this?" to build some climaxed product that's only gonna piss me off? I'll get aggravated after a bit and move on.<br /><br /> WhatTheHell + Climaxed Product = Fail + Sale Lost = No $$<br /><br /></p> <p>Time for something new. </p> Virginia! Wow you struck a nerve with Al!

Al, breath in…exhale…repeat. lol

I totally got what you were saying and didn’t pick up on you feeling like viral marketing should go away. Even though I don’t agree to the extent your example expresses (easy on Criss Angel! There are times he’s “da man” hehe), I appreciate your perspective and see where you’re coming from. I absolutely hate it when I can’t tell what is being marketed…I don’t like it when the confusion sets in.

It was cute at first Mr. Advertising Guy, but now just get to the point! Is there really a need to play out some series of “what the hell is this?” to build some climaxed product that’s only gonna piss me off? I’ll get aggravated after a bit and move on.

WhatTheHell + Climaxed Product = Fail + Sale Lost = No $$

Time for something new.

]]> By: Editor 'n Chief of No Where http://www.bruceclay.com/blog/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18735 Editor 'n Chief of No Where Wed, 02 Sep 2009 16:39:00 +0000 http://www.bruceclay.com/blog-test/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18735 Hi there Al! Great speech! [applause...the crowd goes wild...no]<br /><br /> Very good Al!...you get a cookie!<br /> "...does not mean <b>your</b> insights apply to the 80%..."<br /><br /> Bad Al...cookie removed!<br /> "...If <b>your</b> giving the advice you wrote to clients..."<br /> (AL!! Shouldn't that be "you're"?)<br /><br /> Bad Al...you owe 2 cookies!<br /> "...but <b>your</b> not the market, <b>your</b> just a bright cookie ..."<br /> (Whose <b>your</b> illiterate market Al? Shouldn't that be a double <b>"you're"</b>? Oh, and no pun intended on the cookie.)<br /><br /> Good Al! ...but you still owe 1 cookie...bad Al!<br /> "...and so me thinks <b>your</b> pronouncements ..."<br /><br /> I'm not putting my real name on this because I don't want you to mar my blog with a bunch of <b>"your"</b> instead of <b>"you're"</b> errors! KILLS ME! It's kind of like using <b>its</b> instead of <b>it's</b> or <b>then</b> instead of <b>than</b>! [shiver]<br /><br /> Do you think the rules of good grammar don't apply to you? Ah, I've proven you wrong.<br /> To use your phrase, <b>"...forgive me if I say so, ARROGANT."</b><br /><br /> Lesson 1, proof read and make all needed corrections. It will save you undo embarrassment and the entertainment of others. :D<br /><br /> btw...do you say "You welcome."?<br /> Lesson 2, it's <b>"You're welcome."</b> :) Hi there Al! Great speech! [applause...the crowd goes wild...no]

Very good Al!…you get a cookie!
“…does not mean your insights apply to the 80%…”

Bad Al…cookie removed!
“…If your giving the advice you wrote to clients…”
(AL!! Shouldn’t that be “you’re”?)

Bad Al…you owe 2 cookies!
“…but your not the market, your just a bright cookie …”
(Whose your illiterate market Al? Shouldn’t that be a double “you’re”? Oh, and no pun intended on the cookie.)

Good Al! …but you still owe 1 cookie…bad Al!
“…and so me thinks your pronouncements …”

I’m not putting my real name on this because I don’t want you to mar my blog with a bunch of “your” instead of “you’re” errors! KILLS ME! It’s kind of like using its instead of it’s or then instead of than! [shiver]

Do you think the rules of good grammar don’t apply to you? Ah, I’ve proven you wrong.
To use your phrase, “…forgive me if I say so, ARROGANT.”

Lesson 1, proof read and make all needed corrections. It will save you undo embarrassment and the entertainment of others. :D

btw…do you say “You welcome.”?
Lesson 2, it’s “You’re welcome.” :)

]]> By: Virginia Nussey http://www.bruceclay.com/blog/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18734 Virginia Nussey Wed, 02 Sep 2009 15:41:48 +0000 http://www.bruceclay.com/blog-test/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18734 <p>Hi *Al*,</p> <p>First off, ouch! I should probably thank you for helping me to build up some thicker skin!</p> <p>When it comes to viral marketing, I was NOT suggesting that no viral marketing works. Instead, I was suggesting that the "mystery marketing" -- the curious TV commercial or magazine ad with little more than a cryptic message and a Web address -- may not work for very long. </p> <p>I'm a big believer in viral marketing -- the real viral marketing, the kind that spreads like wildfire between friends and on social networks because it's worth that attention. Viral marketing can absolutely work. But if you're shooting for that marketing Holy Grail, I think it's probably a waste your time to build up empty promises that will almost surely result in a high bounce rate and few conversions.</p> <p>Thanks for your thoughts, Al. And your well wishes :) </p> Hi *Al*,

First off, ouch! I should probably thank you for helping me to build up some thicker skin!

When it comes to viral marketing, I was NOT suggesting that no viral marketing works. Instead, I was suggesting that the “mystery marketing” — the curious TV commercial or magazine ad with little more than a cryptic message and a Web address — may not work for very long.

I’m a big believer in viral marketing — the real viral marketing, the kind that spreads like wildfire between friends and on social networks because it’s worth that attention. Viral marketing can absolutely work. But if you’re shooting for that marketing Holy Grail, I think it’s probably a waste your time to build up empty promises that will almost surely result in a high bounce rate and few conversions.

Thanks for your thoughts, Al. And your well wishes :)

]]> By: Lisa Barone http://www.bruceclay.com/blog/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18733 Lisa Barone Wed, 02 Sep 2009 15:28:44 +0000 http://www.bruceclay.com/blog-test/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18733 I completely agree with Al. Virginia advising clients to keep in mind the intelligence of their audience and to not wrap a bullshit product in glitter is complete malpractice on Bruce Clay Inc's part. Totally. Also, I'm stealing this line: <em>"your [sic] just a bright cookie on the far right of the "gotcha scale" that's just a bit to naive to understand there is nothing new under the sun."</em> I can't wait to whip that out at a party after I've had a few too many. I completely agree with Al. Virginia advising clients to keep in mind the intelligence of their audience and to not wrap a bullshit product in glitter is complete malpractice on Bruce Clay Inc’s part. Totally.
Also, I’m stealing this line:
“your [sic] just a bright cookie on the far right of the “gotcha scale” that’s just a bit to naive to understand there is nothing new under the sun.”
I can’t wait to whip that out at a party after I’ve had a few too many.

]]> By: andrew wee http://www.bruceclay.com/blog/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18732 andrew wee Wed, 02 Sep 2009 12:23:51 +0000 http://www.bruceclay.com/blog-test/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18732 <p>"Remember that the key to marketing magic isn't in the trickery. It's in the beauty of a spectacle that leaves me wanting more. So leave me wanting more of the real you."</p> <p>-sounds like the equivalent of romancing through the linguistic medium or otherwise.</p> <p>That's another kind of magic. </p> “Remember that the key to marketing magic isn’t in the trickery. It’s in the beauty of a spectacle that leaves me wanting more. So leave me wanting more of the real you.”

-sounds like the equivalent of romancing through the linguistic medium or otherwise.

That’s another kind of magic.

]]> By: Al Swearengen http://www.bruceclay.com/blog/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18731 Al Swearengen Wed, 02 Sep 2009 03:45:05 +0000 http://www.bruceclay.com/blog-test/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18731 Just because your on the upper end of the bell curve does not mean your insights apply to the 80% that are not. <br /> You represent a tiny tiny slice of the market. If that were not true, Fox News would not be killing it now. Look at the 48 million goobers that suck up that slop. <br /> They don't care about slicing and dicing the whys and wherefores of his tricks, they just believe cuz they want too. And they are the same goobers that click on that viral button.<br /><br /> The idea that sleight of hand, trickery, and a 100 other charlatan methods of aggregating the mobs are not going to work for long, is preposterous, and forgive me if I say so, ARROGANT.<br /> If your giving the advice you wrote to clients I feel bad for them because of your malpractice. You really don't get it. Fox News, Digg, Reddit, and a 100 other sites make a fortune every day using viral techniques on their audience, BECAUSE IT WORKS...<br /> You only think viral is dying because you caught the trick, but your not the market, your just a bright cookie on the far right of the "gotcha scale" that's just a bit to naive to understand there is nothing new under the sun.<br /> There will always be more hoopleheads than smart cookies, and so me thinks your pronouncements of the demise of viral marketing are the vain expressions of a highly intelligent but youthful and inexperienced wanna be marketer.<br /> Good luck with that... Just because your on the upper end of the bell curve does not mean your insights apply to the 80% that are not.
You represent a tiny tiny slice of the market. If that were not true, Fox News would not be killing it now. Look at the 48 million goobers that suck up that slop.
They don’t care about slicing and dicing the whys and wherefores of his tricks, they just believe cuz they want too. And they are the same goobers that click on that viral button.

The idea that sleight of hand, trickery, and a 100 other charlatan methods of aggregating the mobs are not going to work for long, is preposterous, and forgive me if I say so, ARROGANT.
If your giving the advice you wrote to clients I feel bad for them because of your malpractice. You really don’t get it. Fox News, Digg, Reddit, and a 100 other sites make a fortune every day using viral techniques on their audience, BECAUSE IT WORKS…
You only think viral is dying because you caught the trick, but your not the market, your just a bright cookie on the far right of the “gotcha scale” that’s just a bit to naive to understand there is nothing new under the sun.
There will always be more hoopleheads than smart cookies, and so me thinks your pronouncements of the demise of viral marketing are the vain expressions of a highly intelligent but youthful and inexperienced wanna be marketer.
Good luck with that…

]]> By: Lisa Barone http://www.bruceclay.com/blog/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18730 Lisa Barone Wed, 02 Sep 2009 02:19:37 +0000 http://www.bruceclay.com/blog-test/2009/09/steer-clear-of-the-viral-marketing-mind-freak/#comment-18730 <p>I have nothing constructive to say other than "f'n awesome". </p> I have nothing constructive to say other than “f’n awesome”.

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