Comments on: Is Social Media Marketing a New Requirement of SEO?

By: Lisa Thorell

Lisa Thorell — Mon, 15 Mar 2010 19:51:58 +0000

Okay- you’re right..in an E.T. kinda way.

By: Virginia Nussey

Virginia Nussey — Fri, 12 Mar 2010 23:48:01 +0000

But Lisa, look at that face!

By: Ray Manna

Ray Manna — Fri, 12 Mar 2010 17:51:46 +0000

It used to be that achieving high organic rankings was the singular holy grail for SEO’s and search marketers. However, I believe that also being able to attract those who will contribute robust, relevant and interesting user-generated content within trusted forums can ALSO support your high organic rankings – and furthermore, I think this is a must in today’s crowded digital landscape. Relevant and trustworthy UGC not only serves to achieve additional organic links for a longer-tail keyword strategy, but also might validate your SEO prominence with relatable “human” commentary from customers, or peers, or professionals that searchers can identify with. Ultimately, it’s this UGC content that could persuade searchers to engage more deeply with your brand.

By: Lisa Thorell

Lisa Thorell — Fri, 12 Mar 2010 17:06:00 +0000

Hi Virginia. Got ya and that’s a good point on these being very different skill sets. It’ll be interesting to see how this divides in the digital marketing budget and how SMOs and SEOs can collaborate through this transition.

BTW- thanks for tending & keeping your great conversation alive! (Can’t imagine doting on a tortoise though..;-))

By: Virginia Nussey

Virginia Nussey — Wed, 10 Mar 2010 16:34:01 +0000

Thanks, Lisa Thorell. I don’t disagree with you that the audience is moving to social. What I’m saying is that the tasks of SEO and the tasks of SMM are each demanding and abundant enough to warrant a separation of duties. I don’t want to see an organization dumping social media marketing onto the SEO because management thinks all the organization’s Web responsibilities can be lumped together.

By: Lisa Thorell

Lisa Thorell — Wed, 10 Mar 2010 12:52:39 +0000

Have to disagree and side with Lisa Barone and Seo Service above. In competing for a competing digital marketing spend, the lines between SEO and Social are getting less distinct, as the data keeps rolling in..see Five slides here here http://bit.ly/cFKdLI. Guess I’m just falling more in the camp of Gigya: Social is the New Search – when it comes to drawing referral traffic.

I think RWW’s Marshall Kirpatrick summed up the important points best: “What would it mean if social networking over-took search in terms of sheer visits online? It would mark a sea-change on the internet. No longer would our dominant use of the web be seeking out web-pages built by HTML web-masters! Now we would all be publishing tiny little updates that perhaps only our friends and family care about. We’d be subscribing, more than we ever did by RSS, to syndicated updates from organizations of interest, large and small.” And the recent data is just moving in that direction…

By: Seo Service

Seo Service — Mon, 14 Dec 2009 07:17:50 +0000

The two basically go hand-and-hand. A good SEO guy knows how to successfully wage a social media campaign, or will learn so very quickly because they value the amount of in-bound links they’ll receive as a result.

By: Ricky

Ricky — Sun, 13 Dec 2009 13:06:37 +0000

Such companies have a right to promote their company online through a web presence, and thus a right to be found in the search engines within their given field of expertise.In both cases, you’d be hard pressed to get an attorney or financial adviser to spend time in the social realm discussing anything that even remotely sniffs of “advice”.

By: Hazar

Hazar — Thu, 19 Nov 2009 20:01:00 +0000

One aims to satisfy robots (SEO). The other aims to satisfy humans (social)." In terms using this explanation whether it is true, we should ask: what should be the expected result of SEO? what should be the expected result of SMM? the answers of these questions should be completely different. As a result both succeeded results bring traffic to the customer. SEO needs backlinks so of course SEO needs social media sites, social platforms, social bookmarkings, bla bla... Google says: It's all about results. We're saying: The reality is the result. So why are we discussing, what are we discussing? SEO Portal

By: Jim Rudnick

Jim Rudnick — Fri, 13 Nov 2009 20:43:58 +0000

And I agree here totally, especially “up” here in Canada…we’re still behind the curve for much of the social stratosphere that the US holds so dear, and for us and our clients, an SEO Campaign does not include social media marketing yet. It might, mind you…but not yet at least….so spot-on Virginia!
Jim