Comments on: Yes, You Can Outsource Social Media Marketing

By: Beth Harte

Beth Harte — Mon, 16 Nov 2009 23:16:33 +0000

Virginia, but I am a company... Harte Marketing & Communications (I also work for MarketingProfs FT).

Back to my original question...how would you be ME? If I hired Bruce Clay tomorrow, could you take over and continue what I've built? If so, how would you do it? How would you be me?

By: Virginia Nussey

Virginia Nussey — Wed, 11 Nov 2009 21:54:31 +0000

Hi Beth! To answer your question I’ll assume we’re talking about a brand an not an individual. A qualified social media marketing organization would sit down with members of the organization to tailor a social media strategy that meets the goals of the client. The platforms you mention (Twitter, Facebook, blogs) each require attention fitting of the expectations of the community and targeted audience within. To make suggestions for each of these unique platforms without an understanding of the organization’s goals and conversions would results in generalized information which is readily available — the kind of stuff the online marketing community shares with each other every day. But for a specific brand, step one is creating a tailored strategy that takes goals, resources and the community into account.
Of course, you’re a marketer, too, so is this a trick question? What are your thoughts, Beth?

By: Beth Harte

Beth Harte — Wed, 11 Nov 2009 19:50:32 +0000

Just one question. If social media can be outsourced and I hired you today… How would you go about being ME on Twitter, LinkedIn, Facebook and my blog? And what would you say? [Okay two questions. ]

By: Business Process Outsourcing

Business Process Outsourcing — Tue, 10 Nov 2009 23:01:52 +0000

I think doc has a point. The company risks their image when they engage in outsourcing.

By: Virginia Nussey

Virginia Nussey — Wed, 21 Oct 2009 16:32:40 +0000

Doc, thanks for your comment. First off, I wasn't talking about link building, which, since links are so scrutinized, is a delicate task best performed by a qualified and knowledgeable party. I was talking about social media presence, and while there is overlap, I don't consider them one in the same. In the case of social media, any business must do their due diligence before hiring an agency to manage their social media marketing.

Lisa, word.

By: Lisa Barone

Lisa Barone — Wed, 21 Oct 2009 16:19:08 +0000

I think the problem often starts when people assume that outsourcing social media and automating it are one in the same. They’re not.

By: SEO Doctor

SEO Doctor — Wed, 21 Oct 2009 10:18:51 +0000

With outsourcing comes risk. Like outsourcing link building to India, you begin to expose your brand to risk. Reputation management after the damage is done will cost you more than the money you saved outsourcing.