Comments on: Bye Bye, Old Media Thinking: CNN Leads the Way in Online Video Strategy – SEM Synergy Extras

By: Joseph

Joseph — Sat, 14 Nov 2009 04:21:36 +0000

aside from having a great video content, i think right video optimization must be done to make it searchable. one step is by sharing and linking videos to social media sites.

thanks for the info.

By: Virginia Nussey

Virginia Nussey — Thu, 05 Nov 2009 18:54:03 +0000

Thanks, Alan. I agree. Popular content and breaking news can pretty much never overlap. The issue you mention is a usability issue that may have lost out in an attempt to please the masses.

By: Alan Bleiweiss

Alan Bleiweiss — Thu, 05 Nov 2009 01:06:31 +0000

I think it's great that CNN is showcasing video more. At the same time, I think the new CNN, which is "most popular" centric shot themselves in the foot at the same time as they chose to adapt to the new video reality. It's now infinitely more difficult to find the most recent articles without multiple clicks that bombard the user with "most popular" results.

I think the key is really to adapt and evolve but not to alienate existing readers, and in that light, CNN falls short.