November 2009 Archives : 3/3 : Bruce Clay Blog

November 5, 2009

Don’t Be Controversial! (And Other Inflammatory Statements to Entice You to Read This Mild-Mannered Advice)

boxing match

They say different people learn different ways. Some people learn by seeing. Some learn by hearing. Some learn by doing. In truth, it takes a little bit of everything to become a subject master. Let’s take blogging, for example. When I took over the position of BCI blogger, I couldn’t get my feet wet fast [...]




SEO News Update | 5 November

seo roundup

Photo by See-ming Lee via Creative Commons in homage to the 40th birthday of Sesame Street After a lengthy absence the SEO news roundup is back. Enjoy what our analysts thought were the most interesting and high value blog posts, news stories and general journalistic efforts over the past fortnight. Explaining (Some of) Google’s Algorithm [...]




November 4, 2009

Bye Bye, Old Media Thinking: CNN Leads the Way in Online Video Strategy – SEM Synergy Extras

CNN.com home page on Nov. 4, 2009

The rising importance of online video is the topic of the day on today’s episode of SEM Synergy. CNN — a media outlet that before a few years ago was best known for its 24-hour television news coverage — launched a newly redesigned site last week. Central to the new design is the prominence of [...]




November 3, 2009

With Twitter Lists Come Great Responsibilities

twitter icon

Ug. Lists. Sometimes I feel like they control my life. To-do lists, both at work and at home. Lists of groceries to stock up on, books to read, songs to download. And as the holidays approach, so does the annual list of presents to buy. My relationship with the list is one of love-hate, to [...]




November 2, 2009

Shifting Search Marketing Strategy

Less than two years ago, when I was introduced to the search marketing industry, I (naively) thought I knew what search was. Today I got my Google Wave invite and floundered around there for a bit. Last week I played around with Google’s new Social Search experiment. With all the new uses, integrations and features [...]