http://www.bruceclay.com/blog/2009/11/the-ppc-hierarchy-of-needs/ SEO and Marketing Blog Sat, 20 Mar 2010 13:43:49 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.bruceclay.com/blog/2009/11/the-ppc-hierarchy-of-needs/comment-page-1/#comment-18867 buibee Wed, 18 Nov 2009 15:20:00 +0000 http://www.bruceclay.com/blog-test/2009/11/the-ppc-hierarchy-of-needs/#comment-18867 <p>Great article !!! very useful for a PPC beginner</p> <p> </p> Great article !!! very useful for a PPC beginner

]]> http://www.bruceclay.com/blog/2009/11/the-ppc-hierarchy-of-needs/comment-page-1/#comment-18866 Alan Mitchell Mon, 16 Nov 2009 00:38:58 +0000 http://www.bruceclay.com/blog-test/2009/11/the-ppc-hierarchy-of-needs/#comment-18866 Hi Virginia, Nice idea applying Maslow's Hierarchy of Needs with a PPC angle. In terms of building a PPC campaign from the start, I think keywords, ads and landing pages are too closely linked to account structure to prioritize their relative importance. But if your model is applied in terms of testing and optimisation (i.e. once the campaign is running and you're looking at where to focus your time), I think you've hit the nail on the head with your ordering of priorities. Structure and keywords are definitely more important to get right than landing page and ad testing, and often find myself testing ads and landing pages only once I am happy with my account structure and keyword targeting. Thanks for an original post. Alan Hi Virginia,
Nice idea applying Maslow’s Hierarchy of Needs with a PPC angle.
In terms of building a PPC campaign from the start, I think keywords, ads and landing pages are too closely linked to account structure to prioritize their relative importance.
But if your model is applied in terms of testing and optimisation (i.e. once the campaign is running and you’re looking at where to focus your time), I think you’ve hit the nail on the head with your ordering of priorities.
Structure and keywords are definitely more important to get right than landing page and ad testing, and often find myself testing ads and landing pages only once I am happy with my account structure and keyword targeting.
Thanks for an original post.
Alan

]]> http://www.bruceclay.com/blog/2009/11/the-ppc-hierarchy-of-needs/comment-page-1/#comment-18865 SEO Company India Fri, 13 Nov 2009 12:57:38 +0000 http://www.bruceclay.com/blog-test/2009/11/the-ppc-hierarchy-of-needs/#comment-18865 <p>Post is very informative. I did not work practically on PPC, but I have some theoretical knowledge of PPC. After reading the post I think that I am able to work on PPC. Thanks a lot. </p> Post is very informative. I did not work practically on PPC, but I have some theoretical knowledge of PPC. After reading the post I think that I am able to work on PPC.
Thanks a lot.

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