Comments on: Search Becomes the Display OS http://www.bruceclay.com/blog/2009/12/search-becomes-the-display-os/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 13:11:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Susan Esparza http://www.bruceclay.com/blog/2009/12/search-becomes-the-display-os/#comment-19373 Susan Esparza Thu, 10 Dec 2009 21:39:07 +0000 http://www.bruceclay.com/blog/?p=12209#comment-19373 Thanks for the clarification, Dax. I forgot to add in the bit about personally identifiable information not being collected at any stage. I'll update the post as that's an important point. Thanks for the clarification, Dax. I forgot to add in the bit about personally identifiable information not being collected at any stage. I’ll update the post as that’s an important point.

]]> By: Dax Hamman http://www.bruceclay.com/blog/2009/12/search-becomes-the-display-os/#comment-19354 Dax Hamman Thu, 10 Dec 2009 15:22:08 +0000 http://www.bruceclay.com/blog/?p=12209#comment-19354 Nice review. Wanted to pass comment on a couple of points. The first is around the FTC and cookie regulations. It may sound a little doom and gloom, but I strongly feel that we need a little bit of the shock factor. It is a much bigger issue than the industry realizes and we must take responsibility to educate folks on what's happening. I, like many, hope and believe that we will find a solution and it won't be the end of many parts of our industry. But we will only find the solution if we know what might happen and we do something about it! Darwin's evolutionary theory only works when pressure is applied for selection to occur, I am trying to help apply the pressure! The second point is a clarification on the social retargeting piece. - The user gets cookied when they land on the brand site - We look for them in the social graph data that has been collecting as a sideline process - We check to see who of their friends they are visiting the most and therefore determine their top friends list Note that there is no PII collected at any stage. And thanks for the note on the name ;-) Nice review.

Wanted to pass comment on a couple of points.

The first is around the FTC and cookie regulations. It may sound a little doom and gloom, but I strongly feel that we need a little bit of the shock factor. It is a much bigger issue than the industry realizes and we must take responsibility to educate folks on what’s happening.

I, like many, hope and believe that we will find a solution and it won’t be the end of many parts of our industry. But we will only find the solution if we know what might happen and we do something about it! Darwin’s evolutionary theory only works when pressure is applied for selection to occur, I am trying to help apply the pressure!

The second point is a clarification on the social retargeting piece.

– The user gets cookied when they land on the brand site
– We look for them in the social graph data that has been collecting as a sideline process
– We check to see who of their friends they are visiting the most and therefore determine their top friends list

Note that there is no PII collected at any stage.

And thanks for the note on the name ;-)

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