Comments on: So You Wanna Reap the Marketing Benefits of a Business Blog? http://www.bruceclay.com/blog/2010/01/marketing-benefits-of-a-business-blog/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 13:11:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Joseph http://www.bruceclay.com/blog/2010/01/marketing-benefits-of-a-business-blog/#comment-22142 Joseph Thu, 14 Jan 2010 06:54:23 +0000 http://www.bruceclay.com/blog/?p=12455#comment-22142 You can make your blog more interesting by adding some images and videos. You can make your blog more interesting by adding some images and videos.

]]> By: UK SEO company based in Manchester http://www.bruceclay.com/blog/2010/01/marketing-benefits-of-a-business-blog/#comment-22049 UK SEO company based in Manchester Tue, 12 Jan 2010 16:58:35 +0000 http://www.bruceclay.com/blog/?p=12455#comment-22049 The use of blog is really a very essential tools to advertise your business. The problem is just on how to make more interesting and catchy. The use of blog is really a very essential tools to advertise your business. The problem is just on how to make more interesting and catchy.

]]> By: Linda http://www.bruceclay.com/blog/2010/01/marketing-benefits-of-a-business-blog/#comment-22002 Linda Tue, 12 Jan 2010 00:44:17 +0000 http://www.bruceclay.com/blog/?p=12455#comment-22002 Oh my gosh, not having a blog is like not communicating to your clients something personal about you and your business, we use it for updates and new offers! Oh my gosh, not having a blog is like not communicating to your clients something personal about you and your business, we use it for updates and new offers!

]]> By: Virginia Nussey http://www.bruceclay.com/blog/2010/01/marketing-benefits-of-a-business-blog/#comment-21972 Virginia Nussey Mon, 11 Jan 2010 17:34:39 +0000 http://www.bruceclay.com/blog/?p=12455#comment-21972 Hi ahwinston :) At Bruce Clay, Inc. we would agree with your recommendation to place the blog in a subdirectory rather than in a subdomain. Search engines generally consider a subdomain to be an entirely separate site, so if you want the blog to be seen as connected to the site, thus sharing any mutually beneficial content and links, it should be located in a subdirectory. Hi ahwinston :) At Bruce Clay, Inc. we would agree with your recommendation to place the blog in a subdirectory rather than in a subdomain. Search engines generally consider a subdomain to be an entirely separate site, so if you want the blog to be seen as connected to the site, thus sharing any mutually beneficial content and links, it should be located in a subdirectory.

]]> By: Virginia Nussey http://www.bruceclay.com/blog/2010/01/marketing-benefits-of-a-business-blog/#comment-21964 Virginia Nussey Mon, 11 Jan 2010 16:13:28 +0000 http://www.bruceclay.com/blog/?p=12455#comment-21964 Thanks, Jake! That makes me :D Thanks, Jake! That makes me :D

]]> By: Virginia Nussey http://www.bruceclay.com/blog/2010/01/marketing-benefits-of-a-business-blog/#comment-21962 Virginia Nussey Mon, 11 Jan 2010 16:09:43 +0000 http://www.bruceclay.com/blog/?p=12455#comment-21962 Thanks, Ryan! I agree that business blogging is going to continue to be important in the coming year and beyond, though it can sometimes feel like a long and lonely road. I hope that by pointing out the short- and long-term goals business owners can see that there's a good reason for making the effort. Thanks, Ryan! I agree that business blogging is going to continue to be important in the coming year and beyond, though it can sometimes feel like a long and lonely road. I hope that by pointing out the short- and long-term goals business owners can see that there’s a good reason for making the effort.

]]> By: Jake Beus http://www.bruceclay.com/blog/2010/01/marketing-benefits-of-a-business-blog/#comment-21833 Jake Beus Sat, 09 Jan 2010 23:23:03 +0000 http://www.bruceclay.com/blog/?p=12455#comment-21833 Thanks Virginia! I'm starting a blog in a month and these are great tips for my research. Thanks Virginia! I’m starting a blog in a month and these are great tips for my research.

]]> By: Ryan Beale http://www.bruceclay.com/blog/2010/01/marketing-benefits-of-a-business-blog/#comment-21816 Ryan Beale Sat, 09 Jan 2010 16:31:48 +0000 http://www.bruceclay.com/blog/?p=12455#comment-21816 Great Post, Virginia! In 2010, business blogging is more important than ever and this post will certainly help non-digital-natives understand the value of business blogging and important points to consider. -Ryan Great Post, Virginia! In 2010, business blogging is more important than ever and this post will certainly help non-digital-natives understand the value of business blogging and important points to consider.

-Ryan

]]> By: awhinston http://www.bruceclay.com/blog/2010/01/marketing-benefits-of-a-business-blog/#comment-21765 awhinston Fri, 08 Jan 2010 19:07:07 +0000 http://www.bruceclay.com/blog/?p=12455#comment-21765 Thanks! Great summary of the important questions and considerations. What are people's thoughts on the importance of placing a company blog at a subdirectory vs subdomain? I always recommend clients place their blog at a subdirectory when possible as the root domain is sure to receive full benefit of inbound links. The degree to which a subdomain passes link equity back to the root domain seems less clear. Thoughts/reactions to this? Thanks! Great summary of the important questions and considerations.

What are people’s thoughts on the importance of placing a company blog at a subdirectory vs subdomain?

I always recommend clients place their blog at a subdirectory when possible as the root domain is sure to receive full benefit of inbound links.

The degree to which a subdomain passes link equity back to the root domain seems less clear.

Thoughts/reactions to this?

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