Comments on: SEO Priorities Survey: The Results http://www.bruceclay.com/blog/2010/01/seo-priorities-survey-the-results/ SEO and Internet Marketing Blog Thu, 09 Feb 2012 22:23:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Virginia Nussey http://www.bruceclay.com/blog/2010/01/seo-priorities-survey-the-results/#comment-22589 Virginia Nussey Wed, 20 Jan 2010 23:13:52 +0000 http://www.bruceclay.com/blog/?p=12531#comment-22589 Hi Martial, I get the feeling you may not understand siloing. To silo a site is to make each subject matter area of your site clear through linking and directory structure. Where the logic comes in is knowing how a visitor traverses a site when looking for a topic, and making sure these major topics are all supported with a landing page and supporting pages. If I'm a senior citizen visiting a health insurance Web site, I want to see "Medicare" right in the navigation so I can explore that themed section of the site. Sure it makes common sense, but I'm always shocked by how many Web sites I've run across that have all their content themes mixed up across the site, making things impossible to find by humans and the subject expertise less clear in the eyes of the search engine. It certainly makes no sense to do something for the sake of doing it, and I wouldn't suggest siloing a site just to say so. Instead, silo a site so that the full benefit of the site's content is understood and can be located by humans and engines alike. Hi Martial, I get the feeling you may not understand siloing. To silo a site is to make each subject matter area of your site clear through linking and directory structure. Where the logic comes in is knowing how a visitor traverses a site when looking for a topic, and making sure these major topics are all supported with a landing page and supporting pages. If I’m a senior citizen visiting a health insurance Web site, I want to see “Medicare” right in the navigation so I can explore that themed section of the site. Sure it makes common sense, but I’m always shocked by how many Web sites I’ve run across that have all their content themes mixed up across the site, making things impossible to find by humans and the subject expertise less clear in the eyes of the search engine. It certainly makes no sense to do something for the sake of doing it, and I wouldn’t suggest siloing a site just to say so. Instead, silo a site so that the full benefit of the site’s content is understood and can be located by humans and engines alike.

]]> By: Virginia Nussey http://www.bruceclay.com/blog/2010/01/seo-priorities-survey-the-results/#comment-22588 Virginia Nussey Wed, 20 Jan 2010 22:38:26 +0000 http://www.bruceclay.com/blog/?p=12531#comment-22588 Thanks for your comment, Seo Services. It sounds like the links you're purchasing have a pretty natural footprint if they're boosting your rankings and are varied in quality. However, even those links could be considered risky. Last October I attended the <a href="http://www.bruceclay.com/blog/2009/10/ask-the-linkbuilders-smx-east-2009/" rel="nofollow">Ask the Link Builders</a> session at SMX East. During that presentation, link building expert Rae Hoffman said: "Whether or not you believe Google can detect bought links, humans can. And they will report you. There’s a way to fly under the algorithm radar, but if someone reports you, you’re still going to get burned. Right or wrong, detected or not, you have to be prepared to get banned. And don’t whine about it." So definitely proceed with caution when it comes to paid links. Thanks for your comment, Seo Services. It sounds like the links you’re purchasing have a pretty natural footprint if they’re boosting your rankings and are varied in quality. However, even those links could be considered risky. Last October I attended the Ask the Link Builders session at SMX East. During that presentation, link building expert Rae Hoffman said: “Whether or not you believe Google can detect bought links, humans can. And they will report you. There’s a way to fly under the algorithm radar, but if someone reports you, you’re still going to get burned. Right or wrong, detected or not, you have to be prepared to get banned. And don’t whine about it.” So definitely proceed with caution when it comes to paid links.

]]> By: Seo Services http://www.bruceclay.com/blog/2010/01/seo-priorities-survey-the-results/#comment-22555 Seo Services Wed, 20 Jan 2010 09:46:00 +0000 http://www.bruceclay.com/blog/?p=12531#comment-22555 Great Read. What I found particularly interesting is Link Buying and or a little worrying. I totally understand what search engines are trying to do and of course "content is king" which can be used in a social media startegy and build strong links that way. However can someone answer this to link buying. I use a small company occasionally when I need to generate some good links. I usually procure about 10 at a time PR3 and above on reletaivly relevant pages. The links take about 8 weeks to be delivered and are from unique ip addresses. They have never failed to give me a couple of pages boost. I have not used this year because of all the hype out there about link buying. Can someone explaine how search engines would say, my links or those ten were purchased ? Great Read.

What I found particularly interesting is Link Buying and or a little worrying. I totally understand what search engines are trying to do and of course “content is king” which can be used in a social media startegy and build strong links that way.

However can someone answer this to link buying.

I use a small company occasionally when I need to generate some good links. I usually procure about 10 at a time PR3 and above on reletaivly relevant pages. The links take about 8 weeks to be delivered and are from unique ip addresses. They have never failed to give me a couple of pages boost.

I have not used this year because of all the hype out there about link buying.

Can someone explaine how search engines would say, my links or those ten were purchased ?

]]> By: Martial http://www.bruceclay.com/blog/2010/01/seo-priorities-survey-the-results/#comment-22537 Martial Wed, 20 Jan 2010 04:12:24 +0000 http://www.bruceclay.com/blog/?p=12531#comment-22537 Virginia, I agree with you 100% about people not understanding Silo's. But, why should people be required to understand it when it follows common sense logical order of a sites structure? I believe the term 'silo' was just created to be an SEO term for what is a natural flow of a site. Maybe I don't understand Silo but why should I? Search engines are spidering my site exactly the way I would want them too, why modify a site just so it can be referred to as "Silo'd". Thanks and very interesting post, Martial Virginia,
I agree with you 100% about people not understanding Silo’s. But, why should people be required to understand it when it follows common sense logical order of a sites structure? I believe the term ‘silo’ was just created to be an SEO term for what is a natural flow of a site. Maybe I don’t understand Silo but why should I? Search engines are spidering my site exactly the way I would want them too, why modify a site just so it can be referred to as “Silo’d”.
Thanks and very interesting post,
Martial

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