Comments on: 21 Secrets of Top Converting Websites

By: James Dias @ Ablaze With Traffic

James Dias @ Ablaze With Traffic — Wed, 07 Jul 2010 22:12:21 +0000

Thanks for the Great Tips Some times you need to step back and take a look at what your doing.

I have book marked your page so I can come bact often.

By: Ross

Ross — Fri, 16 Apr 2010 15:01:13 +0000

@skattabrain, click the bit.ly short link at the top of the post. It takes to you his video presentation – which is pretty much identical to his SES presentation.

By: skattabrain

skattabrain — Tue, 30 Mar 2010 12:42:23 +0000

Glad to see it’s not jsut me! Thanks Virginia!

Too bad too, I just got an email from SES pointing to all the presentations, but Bryan’s is missing from the list.

I guess that’s a lost conversion.

By: Virginia Nussey

Virginia Nussey — Mon, 29 Mar 2010 17:51:40 +0000

Hi skattabrain, what you see on this page are my notes from Bryan’s presenttion. It’s always my pleasure to provide session notes in the form of liveblogging. I just tried to get to the presentation from the link he provided so I could see if I could figure out how to get there, but I’m also having no luck… Sorry I couldn’t be of more help.

By: Mike

Mike — Mon, 29 Mar 2010 07:54:06 +0000

I didn’t know that Amazon was the first site to do that with customer reviews, but its a great point because I know many people like to read those before committing to a purchase. Anything you can do to increase customer confidence is a great idea.

By: skattabrain

skattabrain — Fri, 26 Mar 2010 23:12:28 +0000

@Wynne … meaning multivariate testing, and I think he’s right. It will take a lot clicks if you starting getting into 4+ plus pieces of content to swap. So if you don’t have huge traffic and the ability to just let it run for a while … it will take a long time to get a winner before it’s statistically relevant. A/B I think is a good start … or even A, B, C, D. If you have 3 pieces of content to swap out in a multivariate test … that’s 9 different total pages you are testing!

So you can see how it will make for a long test.

By: skattabrain

skattabrain — Fri, 26 Mar 2010 23:06:19 +0000

Thanks for your notes … or is that the info he said would be online? The link to get the presentation seems to push me to buy courses, but I can’t find the presentation he did yesterday. I was in attendance and specifically skipped the notes when he said not to bother taking them. Very impressive presentation, it was exactly what I was looking for.

I very well might be brain dead, maybe someone has the link to the PPT directly? I did create an account … feeling kinda dumb right now!

By: Wynne

Wynne — Fri, 26 Mar 2010 19:33:33 +0000

A lot of info there. Point 7 was unclear to me – don’t slice and dice? Do you mean not split testing variations of the same page?

By: Thos003

Thos003 — Fri, 26 Mar 2010 05:21:49 +0000

Thanks for the reminder that I need to prioritize. With a never ending and always expanding list prioritize is the perfect solution. And more importantly to prioritize by what is going to have the greatest impact first.

Thanks again for the good write up and pointers.