March 2010 Archives : 4/5 : Bruce Clay Blog
March 9, 2010Attention Students & Parents! Search Contests & Programs that Pay Off
In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success.
Turns out the search community is interested in sharing just such opportunities with students, a.k.a. the future of the world. Right now Google, Bing and the White House are all running contests and programs for children and young adults that promote learning and education in fun and creative ways. If you think your child might be interested in taking pictures, developing software or code, or hearing the President deliver the high school commencement address, check out the following opportunities.
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March 8, 2010
3 Takeaways from SMX West 2010
SMX West was a rollercoaster of highs, lows, twists and turns. The highs of adrenaline-fueled excitement, the lows of getting the lowdown from the search reps, and the twists and turns of going with the flow during such an activity-filled week.
I was on that ripping ride of a rollercoaster for three days, and while it was a blast and a half, I’m glad to be back on the ground where I can process everything that just happened. While reviewing my liveblog coverage of SMX West I was struck by three major points worth highlighting.
Read more of 3 Takeaways from SMX West 2010.
March 4, 2010
Social Media, Search & Reputation Management: SMX East 2010
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land
Speakers:
Tarla Cummings, SEO/Social Media Manager, Location3 Media
Rhea Drysdale, COO, Outspoken Media
Conrad Saam, Marketing, Avvo
Matt Tuens, CEO, AcuVox, Inc.
Last session of the conference. Rhea takes the podium first.
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Analytics Action Plans For PPC & SEO
Moderator: Christine Churchill, President, KeyRelevance.com
Speakers:
Rich Devine, Director of Search, ZAAZ
Dennis Hart, Vice President, SE Jones, LLC
Ryan Lash, Vice President, Search, ymarketing
Ian Lurie, CEO, Portent Interactive
My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first.
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Measuring How Search Ads Drive Offline Conversions
The room is pretty sparse because Ask the Search Engines is happening in the large hall. I know there’s great coverage of that happening so I decided to give readers an alternative with the Analytics & Conversion Track.
Moderator: Misty Locke, President, Range Online Media & Chief Strategy Officer, iProspect, Range Online Media / iProspect
Speakers:
Nadir Hussain, COO, Media Flint, Inc.
Leigh McMillan, SVP, Marchex Voicestar, Marchex
Wister Walcott, co-founder and VP of Products, Marin Software
Vivian Yang, Senior Manager, Global Direct to Consumer Marketing, Electronic Arts, Inc.
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Microsoft + Yahoo: What’s It All Mean?
Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget
Speakers:
Sean Carlos, CEO, Antezeta Web Marketing
Justin Merickel, VP, Marketing and New Product Development, Efficient Frontier
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Keynote – The State Of The Search Union
Hi everyone! It’s the final day of the SMX West conference and I’m leaving it all here. Blog ’til you drop, baby! There’s a good-sized crowd for today’s keynote, a roundtable convo between some heavy hitters of search.
Chris welcomes everyone. When they’ve done panels like this in the past, he’s usually saying Google, Google, Google. But in the past year we’ve seen more radical change than he’s observed in the last 15 years since he’s covered the search engines. It’s really exciting, and that’s why they’ve assembled this stellar panel.
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SMX West 2010 Liveblog Coverage
Read all of Bruce Clay’s Liveblogging Coverage of SMX West 2010 here. Session names will take you to the coverage. Session descriptions link you to the SMX conference site.
Enjoy! SMX West Liveblog Coverage
March 3, 2010
The Need For Speed: Google Says It Matters
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land
Speakers:
Patrick Bennett, Co-Founder, BLVD Status
Maile Ohye, Senior Developer Programs Engineer, Google Inc.
Ralf Schwoebel, CEO, Tradebit, Inc.
Brian Ussery, Director of SEO Technology, Search Discovery Inc.
Keep reading The Need For Speed: Google Says It Matters
Facebook Ad Tactics For Search Marketers
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Brian Boland, Manager, Direct Response Solutions, Facebook
Addie Conner, Director of Search Marketing, Course Advisor Inc.
Michael Kahn, SVP, Marketing, Performics
Will Scott, President, Search Influence
Facebook’s Brian is starting the session. He’s going to give an overview of how Facebook ads work. About half the audience is using Facebook ads now.
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