March 2010 Archives : 5/5 : Bruce Clay Blog
March 3, 2010Dealing With Domain Names, URLs, Parameters & All That Jazz – Technical SEO Tactics
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land
Speakers:
Sean Carlos, CEO, Antezeta Web Marketing
Richard Chavez, SEO Director, iCrossing
Maile Ohye, Senior Developer Programs Engineer, Google Inc.
Jonah Stein, Founder, ItsTheROI
Jonah just asked if any livebloggers were in the audience and I raised my hand. I’m being rewarded with his slides! Yay!
Read more Dealing With Domain Names, URLs, Parameters & All That Jazz – Technical SEO Tactics
Bring In The Bling Via Bing Cashback
Moderator: Matt Van Wagner, President, Find Me Faster
Speakers:
Meagan Rochelle, Search Solutions Specialist, Microsoft
Nicholas Ward, Product Manager, Range Online Media
How many people are using Bing Cashback, Matt asks? About a quarter of the audience raises their hand. The rest are interested to find out how it might work for them. Matt is excited for Bing Cashback. The program gets to the heart of Bing’s problem. Bing is a good decision-making search engine, and the program gets people to at least try another engine. Empowered shoppers and advertisers are showing that Cashback is a great opportunity.
Read more from Bring In The Bling Via Bing Cashback
Keynote: An Insider’s Look At Google Research – Peter Norvig
Now on to the keynote! Peter Norvig, director of research at Google, is beyond impressive. He’s a search pioneer, an author, a rocket scientist and was an “adult partier” in the Nutcracker. And that isn’t even half of the accomplishments moderator Chris Sherman just rattled off. Google and their geniuses.
Read more of the Keynote with Google’s Peter Norvig.
March 2, 2010
Supercharging Your Descriptions With Sitelinks
Sitelinks in Google search are handy, shiny and new. But what can they do for you? For the answer, you’ve come to the right place.
Speakers:
Jerry Dischler, Senior Product Manager, Google Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Ariel Sumeruk, Head Business Intelligence, Clicks2Customers
Read more about Supercharging Your Descriptions with Sitelinks.
Google’s Personalized Search Revolution
The revolution will be liveblogged. Bryan Horling, a software engineer for Google Personalized Search, is in the house, as is the man, Danny Sullivan. Danny says that personalized search was a revolution because it happened whether people were logged in or not. It changed search at a fundamental level. That scared some SEOs who didn’t know how their clients were ranking.
Bryan’s the only speaker at this session because he’s the only one who volunteers to speak on the topic. To some degree there isn’t a whole lot that can be done to influence them as a marketer — other than have really good content. A lot of people can’t get their head around it. Hopefully this session helps.
Read more on Google’s Personalized Search Revolution
Not Your Father’s AdWords: The New Google Ad Formats
Moderator Matt Van Wagner, president of Find Me Faster, introduces the panel who will focus on new ad formats in search.
Speakers:
Nicholas Fox, Business Product Management Director, AdWords, Google Inc.
Cory Nielsen, Performance Marketing Evangelist, Mercent Corporation
David Szetela, Owner and CEO, Clix Marketing
Read more about New Google Ads Formats.
Mobile Paid Search Ads: Real Opportunities
Moderator Greg Sterling, founding principal, Sterling Market Intelligence, asks how many people were in the Steve Ballmer keynote this morning? Everyone raises their hand. Who found it substantive and interesting? Most keep their hand raised.
One of the things that came up a number of times in the conversation is the growth of mobile search. Even Ballmer was surprised the volume, the monetization and the clicks in the mobile arena.
Read more at Mobile Paid Search Opportunities
SMX Keynote Conversation: Microsoft CEO Steve Ballmer
This morning’s SMX keynote is the first of its kind and all sorts of a big deal. Microsoft CEO Steve Ballmer is about to address the search marketing community for the first time at an industry event.
Danny Sullivan is going to be driving the show, and in my experience, that means no shots pulled. Plus there should be some audience Q&A at the end. A couple weeks ago, SMX co-chair Chris Sherman shared some of the behind-the-scenes planning that went into this event, and like him, I’m coming into this impressed at Microsoft’s apparent efforts toward transparency and outreach. Will we leave here illuminated or wanting more?
Read more about Search Marketing Expo West’s first Keynote with Steve Ballmer
