April 2010 Archives : 3/5 : Bruce Clay Blog
April 22, 2010SMX Sydney | Avoiding Search Engine Penalties | Greg Grothaus-Google
I managed to have a chat to Greg last year on the boat ride, he’s great, awesome to see him back again. Let’s hear what he has to say on Avoiding Search Engine Penalties. google.com.au/webmasters-Greg’s most important take away Ranking is the process by which S.E’s order results. In 2009 google released 500 ranking adjustments [...]
SMX Sydney | Diagnosing Technical SEO Issues | SEOmoz
Danny’s checklist for diagnosing technical issues Prepare your browser- make sure your browser ‘see’s things like a S.E bot Disable Cookies Change user agent to Googlebot Read the title tag and figure out how it could be improved See if the URL changed i.e. see if any redirects are being used Check if the URL [...]
Q&A-Level 3 Advanced SEO Track
“Tie in paid placement with blogs and future press releases, get good contextual links”, Greg. Getting around no-follow aka link condom . Link builders should still take no follow links, cant ignore no follow links. Having them show up may be part of a natural link profile. Offer cash to make no follows go away. [...]
SMX Sydney | Designing a Bullet Proof Link Building Campaign| Greg Boser
The biggest thing is strategy development, strategy is your plan for building links. Before you start, analyse the space you are working in and develop a link profile built on the averages of the data collected. Replicate both the quality and quantity of the average profile. This will keep you within the norm and prevent [...]
SMX Sydney | Keynote | Chris Sherman
The anticipation is palpable. You can sense the excitement building. That’s right fine readers of the Bruce Clay Australia Blog, it’s time for Australia’s premier search event , SMX Sydney. The keynote, which is titled; Future Directions in Search, will be given by Chris Sherman, editor of that fantastic publication, Searchengineland.com, lets rock and roll. [...]
Sency Search for Twitter: Some Cool Features with Room for Improvement
Spring is in the air. In the natural world, that means that flowers are blooming and animal babies are springing forth. It seems the tech world is also joining in the spirit of renewal. Over the past weeks, I’ve noticed several new tools and offerings being launched.
For instance, I’m sure that by now you’ve tried the spiffy add-on for Firefox and Chrome the BCI team launched this week — Hide Google Options. Comically, it’s perfect for those who like options in how their search results are displayed, and aren’t so thrilled that Google’s testing a permanent three-column display for SERPs.
Read more of Sency Search for Twitter.
April 21, 2010
NHL Performance in the Online Arena — SEM Synergy Extras
On today’s SEM Synergy podcast, we spend some time looking at site performance — how long Google has factored it into rankings, how important it is for conversions and usability, and ways to improve the performance of a site.
Outside of marketing, superior performance can be seen in the world’s athletes, fine-tuned machines composed of muscle and grit. When it comes to love of sports, no game has my heart like the fiery passion and determination that takes place on ice.
Read more of NHL Performance in the Online Arena — SEM Synergy Extras
SMX Sydney- Bruce Clay Australia Live Blogging Schedule
Over here at the Bruce Clay Australia, we really enjoy SMX Sydney. Not only do we get to set-up a booth (number 5) and talk search all day, I also get to live blog the excellent speakers on show for SMX Sydney 2010. Here is my live blogging schedule, subject to change due to weather [...]
April 20, 2010
Hide Google Options for Tidy Search Results
You might have noticed a change in the past couple of weeks, an evil alteration to an old familiar friend. Google has been playing with their user interface again and this time, it seems to be rolling out to a wider audience than before. Search Engine Land reported extensively on the Google Options sidebar test and Virginia, Bruce and I discussed the impact of the new UI on a recent episode of SEM Synergy.
By discussed, of course, I mean that I complained. I don’t like change and I don’t like excessive clutter on page when I’m used to things being tidy. I’m not the only one. Google’s Support Forums are full of threads asking how to put things back the way they were.
Read more from Hide Google Options for Tidy Search Results
April 19, 2010
Content Boot Camp: Performing For Your Audience
Recent SEO Newsletter articles focused on creating meaningful Web copy for your target audience. Through a miniseries of weekly posts, I’ll dig deeper to explore vital steps in a well-rounded content creation process. The exercises I’ll share will help shape your writing before you even put those fingers to the keyboard. Find out how to clarify the brand, its audiences and selling points so you can create the most compelling content for your online readers.
Read more from Content Boot Camp: Performing For Your Audience
