April 2010 Archives : 4/5 : Bruce Clay Blog
April 16, 2010Friday Recap: Caution! Alot of Nonsense Ahead
It’s recap time again. Hold on to your white/gray/black hats and take a ride with me.
So first, I’ve gotta plug our Small Biz Discovery Contest because we’re giving away some fantastic prizes, including a pass to Search Engine Strategies San Francisco. To play, write an article that speaks to the community of small business owners, giving them one powerful tactic for SEO, PPC or SMM that would improve their online presence. Read all the deets in yesterday’s blog post.
You also may have noticed that this week Bruce Clay, Inc.’s newest writer made her debut on the blog. Jessica Lee reminded us of the marketing benefits of getting cozy with our communities offline. There’s nothing like that in-personal touch. (Yeah, I just made up that phrase. Nice, right?)
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How SEO is like Football Manager
One of the outcomes of a misspent youth was an addiction I picked up. I am about to come clean as part of a long rehabilitation process by admitting my addiction. It is something I am not proud of and it’s an addiction I have mostly beaten into submission. I was addicted to Football Manager [...]
April 15, 2010
Win a Pass to SES San Fran through Our Small Biz Discovery Contest
Raise your hand if you’re interested in a free pass to Search Engine Strategies San Francisco? Better yet, enter this contest if you’re interested in a free pass to SES San Francisco!
That’s right. Bruce Clay, Inc. is handing over a three-day SES SF conference pass to the winner of the Small Biz Discovery Contest. While you’re at the conference, you can attend the partnered one-day SEO training with Bruce, too!
To enter the contest, answer the question: What one recommendation would you give to small business owners to improve their online presence? You can go at it from one of three categories: SEO, PPC or SMM.
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April 14, 2010
From Web Developer to SEO consultant
So it all began 5 weeks ago. I was a web developer for 10 years and now suddenly find myself, an SEO consultant at Bruce Clay. I remember before I started, telling a former colleague in web development about my new role in SEO. “Hey, guess who scored a new job in search engine optimisation!” [...]
SEM Synergy Extras — Follow Us on Facebook
Confession time: I have 66 pending friend requests on Facebook. They range from my cousin’s wife to coworkers and industry colleagues to girls I went to high school with. I add new friends like they’re getting into the VIP room or something, grudgingly and mostly just so I can judge them later. I’ll admit it, I don’t get the coffee klatch nature of Facebook and it’s not one of my Must-Visit sites. (Buzz is though. Now you all can judge me in return.)
But even though I don’t get Facebook and I rarely sign on except to untag pictures of me, it doesn’t mean I don’t have some activity. In fact in the last couple weeks I’ve created fan pages, responded to events, and become a fan of (or maybe just liked? Is that what the kids are doing now?) a couple brands. Just before I sat down to write this entry, I went to grab lunch at our local bagel place, John’s Bagel Deli. While I was there, I noticed in the corner of one of their whiteboard menus that someone had scribbled, “We’re on Facebook. John’s Bagel Deli”.
Continue reading more from SEM Synergy Extras — Follow Us on Facebook.
April 13, 2010
About-Face
With the progression of technology, it’s becoming easier and easier to depart from face-to-face communication. And although the Internet has allowed businesses to touch a wider audience than ever before, the human aspect of interaction outside of the cyber world is still very powerful.
This month, I joined the talented team at Bruce Clay as its newbie writer. I’ve been fortunate in my career to not only have a background in writing for print and online media but to also have experience in public relations and marketing. It’s given me added perspective on how to approach relationships in the business world. And while I’m an advocate for social media and of course, a holistic SEO plan, I also understand the power of communication sans technology.
Read more on About-Face.
April 12, 2010
How fast can you go?
Google has just announced that the speed at which your website loads, is a now a factor is the organic search algorithm. Google has used page load speed as an element for determining the quality score of a PPC campaign for some time and have been suggesting that it will become part of organic search, [...]
Get an Online Branding Boost by Leveraging Hot Topics
Building an online brand is a multi-faceted and long-term undertaking. Of course, it’s totally worth the time and effort because an established brand that is recognized by consumers as trust-worthy and high-quality is the first step in turning those consumers into your customers.
As a free reference for those seeking info about SEO, we’ve outlined a five-step process for online branding with e-mail marketing and banner ads. The tactics covered utilize off-site channels that can pique audience interest and introduce them to a brand. Additionally, there are ways to boost a brand through on-site content, using social media to garner attention and draw people in to the site to learn more.
Read more of Get an Online Branding Boost by Leveraging Hot Topics.
April 9, 2010
Friday Recap: Yetis, Zombie Cats and Reptile Love Edition
Looking at my collection of links for the week, that post title just kinda came to me. Sounds like fun in store, no? Okay, so the yeti. An Oriental Yeti, to be precise. The mysterious, hairless creature will be undergoing DNA testing to determine what breed of cat-bear-kangaroo it is. There is some concern in [...]
March Search Updates
Towards the end of last year, we started to summarise the month’s SEO events and news and sent these updates to our clients and now we are going to be publishing them on the blog too. So without further procrastinating here are the March search engine optimisation updates. Photo by Matt McGee via Creative Commons [...]
