Comments on: How to Build Your Brand Working For Someone Else

By: Anthony Piwarun

Anthony Piwarun — Fri, 28 May 2010 19:02:12 +0000

Lisa – I like the point you made about picking your character. It’s a topic I personally need to work on and the advice you’ve given will be a good starting point.

By: Lisa Barone

Lisa Barone — Fri, 28 May 2010 15:52:17 +0000

I think Bruce Clay operates the exact same way.

And I am! Bruce knows I love him.

By: Marty

Marty — Thu, 27 May 2010 02:30:25 +0000

…and then there’s the companies like ours, where it’s our GOAL to support our employees in building their personal brands. Great post Lisa. Be easy on Bruce . See ya’ in Seattle at ‘Advanced.

By: Richard

Richard — Wed, 26 May 2010 17:26:38 +0000

Pick your character.

I found that section particularly useful. Not a mirror of our qualities, but rather an amplification.

In the business world, respect is more durable than love (whatever that is in the business world).

Finally, don’t wait for people to pat you on the back on a daily basis.

Thanks for the article Lisa.

By: Lisa Barone

Lisa Barone — Wed, 26 May 2010 15:57:08 +0000

Ty!

By: Darryl @ NetHosted

Darryl @ NetHosted — Wed, 26 May 2010 12:07:11 +0000

Really an interesting read and something that I’ve pondered on myself, I’m not sure that I’m really ready to have my work and personal life so interconnected just yet. It must be difficult to really relax, I can find this already having all my contacts and email at my fingertips whether at the office or not, the temptation to just open it up and fire off a few mails can be strong. There has to be a healthy balance between work and personal life though and I’d hate to neglect either, perhaps in future I’ll find the right harmony to be able to blend them without feeling as though I’m working 24/7.

Thanks for the great read!

By: Andrew@BloggingGuide

Andrew@BloggingGuide — Wed, 26 May 2010 10:59:04 +0000

I was thinking that this could be hard. But then with your insights it made it sound simpler. I was struck with this phrase: if you have something else to bring to the table. Yes, one should have something to offer so that people can really accept you and trust you. It’s not the receiving but the giving.

By: Hudson Valley SEO

Hudson Valley SEO — Wed, 26 May 2010 04:05:37 +0000

Hey Lisa. You write about an interesting notion, but it seems a little overly optimistic to me. I think the potential scenarios you depict are all possible, but only under some really unique conditions. It seems like it worked for you, but between the prospect of convincing your boss to give you the OK and busting your ass while remaining on civil terms with the very co-workers you are making look inefficient by the very nature of your personal branding efforts – yours doesn’t seem like a terribly viable outcome for most people. I don’t doubt that an employee successfully developing a personal brand can be a huge boon for a company. I’m just skeptical that your average work environment would provide the right opportunities to make this happen (y’know – a boss with vision and colleagues willing to take the backseat, so tp speak)

By: Erica

Erica — Wed, 26 May 2010 01:21:10 +0000

Large, engaged networks make valuable employees. I imagine a day when the quality of your network is on your resumé (or IS your resumé), and you’re compensated accordingly!

By: David Temple

David Temple — Wed, 26 May 2010 00:11:05 +0000

Wow, dejua vu! Companies need to learn to encourage and leverage personal brand builders. As you say, companies fear the employee will run to the greener grassier other side. It’s the same argument companies use to deny the best training to their employees. Personal branders and well trained employees do add value to any company. It may be difficult to quantify but if you can, it will help companies see the light.