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May 2010 - Page 2 of 3 - Bruce Clay, Inc. Blog

May 19, 2010

Small Business SEO — SEM Synergy Extras

many keys

On today’s SEM Synergy, our weekly show on, we look at unique challenges and opportunities of SEO for small business. Small businesses are often more nimble than large organizations, and are able to institute SEO initiatives without worrying about red tape. And small businesses often have unique linking opportunities available to them, such as their local Chamber of Commerce site or through partnerships developed with other area businesses.

While small businesses are sometimes poised to move up search rankings thanks to dexterity and cultivated relationships, they may also be faced with challenges such as a smaller budget to devote to marketing costs and a lack of man-hours to gain necessary education or manage SEO initiatives.

Read more of Small Business SEO — SEM Synergy Extras.

May 18, 2010

SEO Newsletter in Stores Now!

The SEO Newsletter for May 2010 has landed in inboxes. In it you’ll find search and Internet news from the past month and articles with guidelines for small business SEO and Meta tags.

If you want to get the SEO news from BCI in your inbox each month, just enter your e-mail address in the “Subscribe to our Newsletter” box over in the left-hand sidebar there. Happy reading!

Read more of SEO Newsletter in Stores Now!

May 17, 2010

Universal Search – Digital Asset Optimisation

Universal Search

One of the highlights on most Sydney SEO’s and SEM’s calendars is SMX (that, and SEOToolset Training delivered by Bruce Clay). It’s a chance to meet other people in the business, bounce around ideas and theories, and gain some nice insights into areas of search engine optimisation and marketing that are often ignored or postponed […]

SMX Advanced Seattle Liveblog Schedule

Search Marketing Expo — SMX Advanced Seattle has already sold out, but if you haven’t registered and were looking forward to partaking in that super brain share of Digital marketing knowledge, it’s still possible.

Susan and I are heading to Seattle in a few weeks to liveblog both days of the conference.

Read more of SMX Advanced Seattle Liveblog Schedule.

May 14, 2010

Friday Recap: Stop the Madness Edition

tiny tortoise on skateboard

OMG with the Facebook insanity! Just because this entire week needs an adorable animal chaser or three, here’s a hit of itty bitty tortoises, a dose of rare white otter cubs, and a shot of kittens going down a slide.

Phew. That’s better.

Read more of Friday Recap: Stop the Madness Edition

May 13, 2010

Content Boot Camp: Run a Mile in Your Reader’s Shoes


Our Web content exercises are coming to an end, but now you’ve begun to build the muscle you need to endure any writing project that comes your way. If you had to take just one point away from this series, it’s that your online voice should be a reflection of the brand and its target community.

That said, it’s a good time to once again bring it back to who your target audience, or community, is. Who your readers are affects the way you’ll deliver the message. Tone up your writing by taking the time to know who makes up your target communities. You wouldn’t speak the same way to a community of attorneys as you would to a community of gamers, right?

Read more of Content Boot Camp: Run a Mile in Your Reader’s Shoes.

May 12, 2010

SEO sharing session

sharing session

Once again our team of analysts have combed the various SEO, online marketing, SEM and other geeky resources on the web and have come up with a few highlights for the past month. Photo by Ed Yourdon via Creative Commons SEOMOZ-“The Definitive How-To Guide For Conversion Rate Optimization” Conversion rate optimization is… Finding out why […]

Social Media Marketing Tips for Facebook — SEM Synergy Extras

Brand Glue Facebook marketing logo

On today’s SEM Synergy, our weekly Web show dedicated to all things Digital marketing, I had a discussion with David Turner, the chief technology officer of Brand Glue, about Facebook fan page marketing strategies.

The highlights of the interview, for me, were David’s ideas about news feed optimization and custom landing tabs for fan pages. It was the first I’d really heard about either of these topics, so I thought they deserved a little extra face time here on the blog.

Read more of Social Media Marketing Tips for Facebook.

May 11, 2010

Hide Google Options Gives Users an Option

Hide Google Options plugin icon

Dissatisfied with the new layout of Google search results pages, thousands of people have downloaded the Hide Google Options plugin for Firefox and Chrome. The response we’ve gotten from users in the U.S. has been encouraging, but we realized that until the plugin supported all the international Google search domains, there would be users that couldn’t benefit from the extension. Today we’re happy to say that the Hide Google Options plugin supports all Google search engines worldwide.

Read more of Hide Google Options Gives Users an Option

May 10, 2010

The Social Media Discussion is Here to Stay

old telephone

I just read an interesting piece on twitip about four things that the author is tired of seeing on Twitter. She got some giggles out of me, especially when she explains her grievance about using social media to talk about social media. An excerpt:

This is a bit like having a telephone conversation that goes:
“Can you believe we’re using the telephone?”
“I know. I love the telephone.”
“I’d like to know how you are using the phone to enhance your conversations.”
“I have been able to call many people and discuss how we can use the telephone.”

Read more of The Social Media Discussion is Here to Stay.

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