June 2010 Archives : 5/5 : Bruce Clay Blog
June 3, 2010Internet Marketing Contest: Lessons We Learned
Alternate title: How to Do It Better Next Time
This week we opened up voting for the Small Biz Discovery Contest and we thought it was a good time to talk about mistakes we may have made in holding this contest and places we plan to improve in the future.
In the past we’ve held contests that asked people to donate SEO services to charity organizations, but in the final analysis, those contests may have had too many requirements and been too complicated to gain any significant level of participation. Major props to those who waded through the complicated rules and came out on the other side with really great projects that helped deserving non-profit organizations. We realize that these participants went above and beyond, and we couldn’t expect anyone else to do as much in the future.
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June 2, 2010
Video Optimisation
Following on from my fellow blogger Isriel’s post, I shall be going into a few tips on how to optimize for video content, as part of your entire search engine optimisation strategy. When optimising for video, the following are perhaps a few steps that might have been looked over or missed, that can lead to [...]
A New Blogger is in the 'House'
Hello, Konnichi wa, Annyong Haseyo, Ciao and Ni Hao to you all! As you all know, our Marc is a fantastic blogger and helped the Bruce Clay Australia blog become an authoritative source for all information SEO. Sadly, he will no longer be blogging for Bruce Clay Australia. And so! As the new staff member [...]
Vote for Your Favorite SMB Online Marketing Advice
Voting is now open for the Small Biz Discovery Contest!
In the end, we received four entries to the SEO category and two entries for the social media marketing category. We really hope that you take a moment to check out the articles and vote for your favorite in each category. Plus, if you vote you can enter a drawing for a seat in our SEO Training.
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June 1, 2010
Social Media Marketing Essentials for the Small Business Web Presence
This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources.
Author: Jeff Toler
Category: SMM
The ever-changing paradigm of Internet marketing has greatly advanced a relatively recent phenomenon called social media marketing. In the broadest sense of the term, social media marketing (SMM) can and usually does embrace a number of outlets including: tweeting, blogging, viewer-supplied content sites, (such as Facebook, MySpace and YouTube) email campaigns and cell phone texting (SMS.)
Social Media Marketing Essentials for the Small Business Web Presence.
Social Media for Small Business
This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources.
Chris Harmon
Category: SMM
The first thing you have to realize when using social media is that you can’t just delegate it to the youngest person on your staff and assume you will connect with your customer. If your customer is following you, they are going to need to feel they are interacting with someone near the top of the company food chain.
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SEO for Small Business: Building a Foundation
This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources.
Author: Chris Harmon
Category: SEO
SEO is a foundation of a good site. It’s not something that should be offered as an add-on expense. A properly developed site will perform the best-practices basics of SEO from the start.
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Get Over Your SEO Commitment-phobia and Take the Plunge
This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources.
Author: Jennifer Van Iderstyne
Category: SEO
Two words, small businesses: Buy In. Seriously. That’s my advice. I realize that may sound too trite to be legitimate, but it’s real. The best way to improve your online presence is to make a commitment to pursuing one. You may think you have, but have you, really? Because the biggest thing holding most businesses back from achieving their online goals is simply a lack of real dedication to the cause. Most businesses are still only able to see Search Engine Optimization in terms of a quick fix, a one shot deal, or something worth dabbling in every few months. But when someone starts saying words like “long haul” and “on-going process” they panic.
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Thinking Outside the Bot
This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources.
Author: Dvir Weininger
Category: SEO
Sometimes, attempting to explain the concept of SEO to the small business owner can be an exercise in futility. The SEO professional must realize the small business owner might not understand technical jargon, or “geek speak” well enough to not be a bit apprehensive about the concept of SEO; that’s why “thinking outside the bot” is so important.
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SEO for Small Business: Get an SEO Primer
This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources.
Author: Brent Rangen
Category: SEO
SEO (Search Engine Optmization) is not a new fad. As long as there have been search engines, there has been someone trying to exploit weaknesses of search engines. Keyword stuffing, cloaking, link exchanges, link wheels, and spamming have been around for years. SEO has evolved into something much more since then. Why? Because Google has evolved into something much more. Those strategies were used when search engines didn’t do much. But that was back when MTV had music videos and celebs had to actually use a publicist to communicate with the public.
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