Comments on: BP, Crisis Communications and Social Media

By: Jessica Lee

Jessica Lee — Mon, 18 Oct 2010 16:26:45 +0000

Hi Aang, I’m not sure what you mean, can you explain a little further? Thanks!

By: Aang

Aang — Mon, 18 Oct 2010 10:00:38 +0000

It’s very useful … But, how is BP integrated this social media message with federal state website content (Alabama, Lousiana, etc)?

By: Jessica Lee

Jessica Lee — Fri, 01 Oct 2010 15:48:29 +0000

Melanie, good morning and thank you for joining in on the conversation!

By: Melanie

Melanie — Wed, 29 Sep 2010 14:38:23 +0000

Thank you for expressing BP’s efforts with social media in your blog, Jessica.
Social media used definitely helped BP keep in constant communication with anyone concerned about the crisis. The fact that they took advantage of each and every channel expressed their credibility as a large company. Yes, some of the messages should have been phrased differently, but the fact that they were channeling their updates through all these social media vehicles was a way to show their concern. This is not me agreeing with the amount of time it took them to fix the problem, just stating that the social media was used correctly.

By: Jessica Lee

Jessica Lee — Sat, 31 Jul 2010 00:30:54 +0000

Well said, Justin. Thank you for sharing!

By: Justin

Justin — Fri, 30 Jul 2010 04:06:19 +0000

Thanks for your insights.

In my own research on the impact of New Media on Crisis Communication, I have found that the New Media has impacted the information environment by (a) compressing the media cycle; (b) creating a perfect information environment; and (c) providing multiple platforms for news and imformation. As a result of this, effective Crisis Communications must now comprise the following 5 key elements – open, timely, truthful, broadly communicated and internet presence.

By: Virginia Nussey

Virginia Nussey — Wed, 28 Jul 2010 17:53:53 +0000

Unfortunately, it’s pretty apparent that social media/crisis comm/PR is just an extension of the exec management who doesn’t have their act together. In this case, it just looks like they’ve magnified their faults for all to see.

Word. Wonder what new CEO Robert Dudley will bring to the table.

By: Jessica Lee

Jessica Lee — Mon, 12 Jul 2010 15:55:39 +0000

Hi, Andy, thank you! I would also love to know who’s behind the campaign and all the details that went into it. We could all learn from it.

By: andrew wee

andrew wee — Sun, 11 Jul 2010 05:08:29 +0000

Nice exposition of the various social media channels that BP has fired up since the disaster started.

Unfortunately, it’s pretty apparent that social media/crisis comm/PR is just an extension of the exec management who doesn’t have their act together. In this case, it just looks like they’ve magnified their faults for all to see.

It could be a good case study if we got some insight into how their crisis comms might’ve been handled better.

By: Jessica Lee

Jessica Lee — Tue, 06 Jul 2010 17:13:05 +0000

Hi, Mike, thanks for reading. I guess everyone seems “small” when you’re at the top of a global oil giant. But maybe the company’s communications team could have done a better job of training its spokespeople by providing a list of things you don’t say to Americans … LOL.