July 2010 Archives : 4/4 : Bruce Clay Blog
July 2, 2010Friday Recap: O Say, Things to See Edition
Just a short recap today since we were planning our big announcement. Here are a few finds to keep you entertained while you’re sunning by the barbecue this lovely holiday weekend!
Serious stuff first. Bing announced its new crawler, bingbot, will replace msnbot come October. So don’t be alarmed when your server logs recognize a new agent in the field.
Social media marketers got an exclusive sneak peak of the upcoming Digg 4.0 from Brent Csutoras. Looks like suggested profiles, integration with Twitter, Facebook and e-mail, and big changes to the categories are on the horizon.
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SMB Online Marketing Contest: Announcing the Winners!
The Friday before a holiday weekend. Brilliant time to make an announcement! 
So maybe we weren’t thinking so sharp in terms of maximum exposure, but what the heck! We want to give some cool prizes away and the people who’ve won them have waited long enough!
That’s right. The votes have been tallied. The time to announce the winners of the Small Biz Discovery Contest has arrived!
We’d like to thank everyone who entered the contest, sharing their knowledge and experience with the small business community and Bruce Clay, Inc. If you haven’t read the six entries to the contest focusing on SEO and social media marketing recommendations for small businesses online, what are you waiting for? Those who read the articles will agree with me when I guess how difficult it must have been to vote. (Seriously, I’m glad I wasn’t in your position. I just have the fun task of handing out prizes!)
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July 1, 2010
BP, Crisis Communications and Social Media
Crisis communications has evolved with the invention of social media, how (and how quickly) companies must respond in the event of a crisis is complex and swift. With real-time updates becoming part of the norm in the SERPs, a company in crisis should always be part of the current conversation.
Staring at the fish tank at my chiropractor’s office this week, I realized that BP’s Deepwater Horizon oil spill and the resulting sour of public opinion is an opportunity to look at social media and crisis communication.
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SEO update for June 2010
1. SEO News Key news items for June: a) Google gets Caffeinated Back in August of 2009, Google announced their plans to super charge their indexing structure by pouring a mixture of hot coffee and Red Bull over all their servers, thereby making them faster and more efficient in the mornings (I kid, obviously). In [...]
