August 2010 Archives : 3/6 : Bruce Clay Blog
August 18, 2010On-Site Search Optimization – Beyond the Click: What Shoppers Need Now
Moderator:
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com
Speakers:
Nitin Mangtani, Senior Product Manager, Google Inc.
Noran El-Shinnawy, Internet Marketing Manager, Acquisio
Lee Cohen, Senior Director of Business Development & Sales, Become, Inc.
John Federman, President and CEO, Searchandise Commerce
Noran El-Shinnawy starts us off with stating that in April 2010, 15 billion searches were conducted. “Internal site search sucks” according to El-Shinnawy. “10 blue links are lame.”
Read more from Beyond the Click: What Shoppers Need Now.
Bing: A Powerful New Choice in Search — SES San Francisco
Woohoo, my last session for today. Fingers are holding up quite well, and thanks to not having to move rooms very often, my unaccustomed-to-heels feet are doing well also. It’s been a few years since I’ve worn heels consistently.
Anyways, enough about my fingers and feet. This session is about Bing and how they are coming together with Yahoo! to become a new, powerful choice in search for consumers and advertisers. I have hopes it’ll be a good session with close to zero interruptions [see my last session about Twitter automation].
No names on the Bing speakers, so for now we’ll go with Woman1, Man1, Man2 and Man3.
Read more of Bing: A Powerful New Choice in Search.
Twitternation and Automation — SES San Francisco
Moderator:
Matt McGowan, Publisher and Head of U.S., Incisive Media
Speakers:
Tracy Falke, Social Media Specialist, Freestyle Interactive
Paul Madden, Owner, Crea8 New Media
Jeff Pulver, Entrepreneur, Chairman and Founder, JeffPulver.com
I’m back again for another social media session. You’d think I was a big fan of it myself, wouldn’t you? Nope, I just figure that I, and so many others out there, need to know this info for yourselves or your clients. I’ll take my mountains over Twitter any day… sorry, Twitter fans. 
Read more of Twitternation and Automation — SES San Francisco.
Competitive Research — SES San Francisco
Moderator:
Kristopher Jones, President & CEO, KBJ Interactive
Speakers:
Mark Munroe, Director of Search Audience, MerchantCircle
Eli Goodman, Search Evangelist, comScore, Inc.
Bill Leake, President and CEO, Apogee Search
After a nice afternoon nap break, I start the afternoon of SES Wednesday with Competitive Research.
Kristopher Jones, our moderator, starts off the session by pointing out the standing room only in this session. He explains that each panelist will provide some tips and strategies to understand the competition. Then, we will follow up with Q&A.
Read more of Competitive Research — SES San Francisco.
Link Building in August of 2010 with Jim Boykin — SES San Francisco
Speaker:
Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services
Shhh, don’t tell Virginia, because it might make her happy… but I’m going to sit in on an extra session and see what I can do to give all you non-attendees some additional coverage. [You made me 
, Jayme! —Virginia]
Link building is always the thorn in my side when dealing with clients and I know that it is with many others as well so let’s see if Jim Boykin can give some good insight on this difficult topic.
I almost didn’t recognize Jim without his beard. He’s looking clean shaven today and years younger today.
It seems as though many attendees also feel this is a valuable topic. In these last few minutes before the session starts the seats are filling up.
Time to get started, fingers crossed that he has something to offer.
What do you do for link building? [Isn’t that the million dollar question?]
Jim’s going to go over :
- types and values of links
- paid links – pros and cons
- avoiding problems with Google
- what to do if you have a problem
- non-paid links – pros and cons
- show us how to get .edu links and similar
Read more of Link Building in August of 2010.
Search, PR and the Social Butterfly — SES San Francisco
Moderator:
Susan Bratton, Co-founder, Personal Life Media
Speakers:
Lisa Buyer, President & CEO, The Buyer Group
Kristjan Mar Hauksson, Founder and Director of Search & Online Communications, Nordic eMarketing
Sally Falkow, President, PRESSfeed
Brett Tabke, CEO, WebmasterWorld
Okay, kids. My belly is full of a somewhat tasteless Caesar salad and bland chicken, followed by a mystery coated dry brownie. Lunch of champions that will hopefully energize these fingers to smokin’ speed!
The after-lunch crowd is pretty slim for this session but the panel looks like it’ll have a lot to offer us. This shall be a pretty interesting session for me, the unsocial one. Maybe I’ll even learn something and then maybe, just possibly I’ll tweet once in awhile! But then again, maybe not.
Read more of Search, PR and the Social Butterfly — SES San Francisco.
SEO Through Blogs and Feeds — SES San Francsico
Moderator:
Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario
Speakers:
Sally Falkow, President, PRESSfeed
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Lee Odden speaks first with a fun analogy of SEO as a recipe. When dealing with a new blog or even an existing one he’s going to give us a prep recipe for blog SEO.
Blog SEO recipe prep:
- Audience – who’s coming to dinner
- Keywords – what do they eat
- Content – what do they have in the kitchen
- Blog CMS – should we use the good china
- Links and social – who can guests invite
So to explain each item in a little more detail, he’s going to talk about audience, content and keywords.
Read more of SEO Through Blogs and Feeds.
News Search Optimization — SES San Francisco
Second session of the day with those lovely folks from the traditional media. How does it look from out there in the Fourth Estate? What new tidbits will they have for us that we didn’t know before?
Moderator:
Dana Todd, CMO, Newsforce
Speakers:
Brent Payne, SEO Director, Tribune, @BrentDPayne
Allison Fabella, SEO & Social Media Manager, The Atlanta Journal-Constitution, @alli12
Topher Kohan, SEO Manager, CNN, @TopherATL
Eleanor Hong, Lead Editor, SEO, ABCNews.com, @eleanorhong
Dana (who is rocking some fantastic violet hair, I wonder what she uses) starts off by asking who the “real” journalists are, the bloggers, the publishers, the SEOs for publishers. I raise my hand for none of it because I’m bringing you this coverage. You’re welcome.
Read more of News Search Optimization — SES San Francisco.
Using Computers to Change What We Think and Do — SES Keynote by BJ Fogg
Day two and the room is slowly filling up. My expectations are high this morning because Li Evans built them up last night. If this sucks, blame her. If it’s great, same goes.
The lights go down and Mike Grehan starts us off again with some housekeeping. You don’t need to know this part so I’ll skip it. Hi Mike! He intros our keynote speaker next. Welcome to the stage BJ Fogg, @bjfogg, Director, Persuasive Technology Lab, Stanford University.
BJ warns us that some of his talk might be wrong but he wants us to think about it critically anyway. Well, okay then.
Read more of Using Computers to Change What We Think and Do.
Web Analytics at SES SF with Tami Dalley (Director, User Experience Optimization)
From your Aussie reporter Kate Gamble (on the ground @SES San Francisco) Tami introduces herself as being from “this area” (she shows a map of the world with this little island next to the bottom of the globe highlighted – I recognise it as Australia – AKA home!) She also explains that she will pronounce [...]
