August 2010 Archives : 4/6 : Bruce Clay Blog
August 18, 201010 Essential Tips on Writing for the Web
Gone are the days of just writing compelling content and publishing it. Now you need to consider search engine rankings as well as engagement. Do a search on “SEO copywriting“ and you will find plenty of tips, but many don’t cover all the basics. If your business relies on online leads, sales and contacts, it [...]
August 17, 2010
21 Secrets of a Top Converting Website — SES San Francisco
This session began with a 30-minute technical delay because Bryan’s iPad bricked and his presentation needed to be downloaded, converted to PPT and put on the conference machine. Now in desperation, we are going to go through his brother’s version.
Webinar version is available on Market Motive, so don’t worry that he will be going very, very fast to do 21 secrets in 31 minutes.
Bryan starts with Q & A.
Do you customize landing pages for GEO?
Customized landing pages for each geographic region led to very high conversion for one of Bryan’s most successful customers. Use Google Maps and mashups to deliver localize, specific content.
Read more of 21 Secrets of a Top Converting Website.
Developing Great Content — SES San Francisco
This will be my third and final session of liveblogging for SES SF. I’ll leave the hard work to others. This will be fun – four speakers!
Moderator:
Greg Jarboe, President & Co-Founder, SEO-PR
Speakers:
Wendi Sturgis, VP, N. America BD and Partnership Group, Yahoo!
Heather Lloyd-Martin, CEO, SuccessWorks
Rand Fishkin, CEO, SEOmoz.org
Michael DeHaven, SEO Product Manager, Bazaarvoice
Wendi is up first! Leveraging great content: what we’re seeing in the industry, creating content is a huge challenge. How many of you have heard of content farms? (Lots of hands.)
We need to create compelling experiences for users – great content is crucial to that. We just announced to our partners that we’re going live with a beta and I’ll share that with you today.
Read more of Developing Great Content — SES San Francisco.
SEO Value of Social Media — Online Marketing Summit
After a long day of travel, delayed flights, and no-food, I finally sit down to attend a few sessions.
My second session of the day was “SEO Value of Social Media”, by Ray “Catfish” Comstock, @bolsearch, Director of SEO at BusinessOnline. This session was part of the Online Marketing Summit (OMS) of Connected Marketing Week. It was great to have this extra session content, for those who didn’t see a session they liked in SES.
The speaker starts with: “My name is Catfish.” He describes this session as a “comprehensive overview” of search and social, with a few tactics to get started.
Read more of SEO Value of Social Media – Online Marketing Summit.
Search: Where to Next — SES San Francisco
Moderator:
Graham Mudd, Vice President, Search & Media, comScore, Inc.
Speakers:
Brian Kaminski, Chief Operating Officer, iProspect
Marc Poirier, Co-Founder and CMO, Acquisio
Shashi Seth, Senior Vice President, Search Products, Yahoo!
Quite a full session with standing-room only in this session today. It looks like everyone is eager to get the conference started. With it being so close to lunch … hopefully they will be able to retain the info covered and hopefully their minds won’t wander to what the conference will be serving up for lunch.
Marc Poirier is up first. He’s from Acquisio and he’ll be looking at search engine marketing as a discipline. How is search changing and how is it going to change in the future?
Read more of Search: Where to Next — SES San Francisco.
Content Marketing Optimization — SES San Francisco
Awesome – got my first article off to Virginia and Susan 30 seconds after that session ended. Probably means there are sixty issues they have to fix. But that’s life because I had to immediately run next door for my next session! This one could go really well or really bad, because there’s just one speaker, and while it’s Lee Odden, I’ve not yet heard him at a conference, so if he’s a RAPID-FIRE speaker like Shari just was, I’m screwed…
Intro by: Heather Lloyd-Martin, CEO, SuccessWorks
Solo presenter: Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
And here we go! Heather says Lee Odden is definitely the master when it comes to content marketing… Lee’s up! {insert company promo pitch here} 
yeah, I like to do that, because you can click on his link and learn for yourselves…
Read more of Content Marketing Optimization — SES San Francisco.
Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat — SES San Francisco
My humbling first attempt at live blogging, including Word freezing and losing half of Tami’s excellent presentation. [Editor's note: That just means you've got a battle scar, Jonah! Welcome to the club. Liveblogging is rarely pretty.]
Moderator:
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com
Speakers:
Tami Dalley, Director, User Experience Optimization, ROI Labs
Marty Weintraub, President, aimClear
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
First up is the always entertaining Marty Weintraub. Cha-Ching: Marty Weintraub, President, aimClear.
Conversion reports, Yes, you can. Cha-Ching.
How you organize the data and how you look at it is what really matters.
Read more of Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat.
SEO: Successful Information Architecture — SES San Francisco
Okay so this morning I live-tweeted the hilarity and the awesomeness by @jeffreyhayzlett while Susan covered the liveblogging of Jeffrey’s keynote. I’ll only be liveblogging a few sessions here and this is one of them.
Of course, the 1st session I chose to liveblog is on Information Architecture. Because I’m an I.A. nut. And this one should be killer!
Moderator:
Bill Hunt, Founder/President Backazimuth
Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Eleanor Hong, Lead Editor, SEO, ABCNews.com
Here we go!
Read more of Successful Information Architecture.
Search and Branding — SES San Francisco Opening Keynote with Jeffrey Hayzlett
Good morning. Welcome to the first day of SES San Francisco, part of Connected Marketing Week. This week of Internet marketing nerddom kicked off yesterday with SEO Training with our very own Bruce Clay and now we’re diving into the heart of the conference itself. I have coffee and a programming guide. Let’s do this. I don’t know who programmed the music this time around but it’s pretty great.
Mike Grehan welcomes us all. Hi, Mike!
Our opening keynote will be the delightful Jeffrey Hayzlett (@jeffreyhayzlett) whose bio lists him as a celebrity CMO as well as former Kodak CMO, Eastman Kodak Company. Can I be listed as a celebrity editor from now on? Or do you have to be Anna Wintour for that? I’m adding it to my bio regardless.
Read more of SES San Francisco Opening Keynote with Jeffrey Hayzlett.
Robots Exclusion Protocol Reference Guide
The Robots Exclusion Protocol is a very simple but powerful mechanism available to webmasters and SEOs alike. Perhaps it is the simplicity of the file that means it is often overlooked and often the cause of one or more critical search engine optimisation issues. To this end, we have attempted to pull together tricks, tips [...]
