August 2010 Archives : 5/6 : Bruce Clay Blog
August 16, 2010SES San Francisco Schedule and Liveblogging
SES San Francisco and Connected Marketing Week have kicked off in the city. Bruce is presenting one-day SEO training today. Attendees of the class are doing themselves a favor by attaining a solid framework of SEO knowledge necessary for absorbing everything that will be thrown their way the remainder of the week. Attendees are also getting a sneak peak of the upcoming version 5 of the SEOToolSet and a subscription to the pre-release tools. If you’ll be at SES and want a crack at the tools, be sure to attend Bruce’s presentation and demo in the Expo Hall Theater on Tuesday at 3:00.
Susan and the rest of the crew are heading north now. You’ll find most of them in booth #406 in the Moscone West Expo Hall starting tomorrow. There are a few noteworthy exceptions, of course. On Tuesday from 1-2, Bruce and Susan will be at the Wiley booth, #407, signing SEO All-In-One for Dummies. And on Wednesday at 11, Bruce is heading up the session SEO 101. Also Wednesday, anyone who’s anyone will be at the IM Charity Party from 8-11 at Roe Restaurant. All proceeds of the party are going to fund clean water projects in developing countries. Party with your favorite marketers and give to a great cause? It’s a no brainer.
Read more of SES San Francisco Schedule and Liveblogging.
SEO Update for July 2010
1. SEO News Key news items for July: a) Google revamps Video Sitemaps website Matt Cutts stated a few weeks ago that Google “wants to be able to crawl and find all the video across the entire web”. This has been reiterated on many of Google’s search blogs where they have been discussing the importance [...]
August 13, 2010
Friday Recap: Randomest Recap Ever Edition
It’s Friday the 13th! Have you got your lucky clover handy? Or do you laugh in the face of friggatriskaidekaphobes?
Susan, Bruce, Chris and a few lucky BCIers are getting ready for SES San Francisco next week. You may have noticed that we’ve yet to publish our liveblog schedule for the conference. You’ll find it welcoming readers to the blog on Monday, just in time to get excited about the show. I actually have a really exciting announcement about our liveblogging this time. For SES San Francisco we’re honored to have six awesome guest bloggers joining the liveblogging team. A special thanks to Alan Bleiweiss, Jayme Westervelt, John W. Ellis, Jonah Stein, Michael Martin, and Tracy Falke, whose liveblogging you’ll find right here next week. I mean, look at what John’s already doing to get hyped for the show! Next week is going to be awesome — even without turtles!
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August 12, 2010
Your SEO is a Waste of Time Without Conversions
So, you’ve invested a ton of time and resources in SEO to reap the rewards of rankings and traffic – but what then? Without some form of conversion that affects your bottom line, what do you have to show for all your hard work?
Conversion optimization is a progressive and scientific way to ensure your site is performing for you once a person arrives at it. I sat down with Scott Fowles, an SEO analyst at Bruce Clay, Inc. who approaches SEO with experience in conversion optimization, testing, Web development and graphic design. I asked him about this new and often overlooked optimization trend for websites.
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August 11, 2010
In-House SEO Excitement with Jessica Bowman — SEM Synergy Extras
Today on SEM Synergy we aired an interview with Jessica Bowman, an in-house consultant and community leader. Her experience as an in-house SEO at Yahoo!, Enterprise Rent-A-Car and Business.com helps her support the unique challenges of in-house SEO professionals and the crucial communication and success story sharing that help in-house SEOs thrive.
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Link Building Strategy
Building good quality and relevant back-links is hard. One of the best ways to build quality back links to your website is to get involved in the community. The community here means various social media sites where people share ideas, contents and views. According to Szymanski, “Buying PageRank-passing links or randomly exchanging links are the [...]
August 10, 2010
SEO Hot Tub – 30th July 2010
Time for the bimonthly SEO Hot Tub update. Oh my God – It’s full of Charts! You know it’s been a slow week in the world of search engine optimisation when the news highlight of the 2 weeks previous was the redesign of Bing Webmaster Tools (BWT). The crew at Bing has finally gotten around [...]
Blogging for SEO: Strong Evidence Suggests Daily Posts
No one ever said it was easy to blog every day. But as we know, nothing good in life comes easy. And so everyday, we at Bruce Clay, Inc. strive to say something meaningful on the blog. The benefits of blogging for your brand and for SEO have been extolled before. But less examined are the risks of not blogging. What are you missing out on by not blogging regularly? It’s not a test we’re likely to undertake here, so luckily, social media blogger Justin Kownacki did the deed for us. But look out. The results aren’t pretty.
For the last three months, Justin has blogged weekly instead of daily. His goal was to improve the quality of the blog by devoting more time to each high impact post rather than spreading his efforts across multiple posts. It’s a theory I’ve been tempted with before. But now the evidence is clear. Nobody wins — not the author, not the brand, and least of all your SEO efforts — when you cut back on the blogging.
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August 9, 2010
Verizon-Google Legislative Framework for Net Neutrality: Who Wins?
Why don’t we just hand over the government to Google already? They know what they’re doing when it comes to the whole Interwebz thingy. They’re probably no more motivated by power and money than our politicians. And they work under that whole “do no evil” mantra. They run our daily lives anyway.
Sarcasm aside, that’s pretty much what Google is getting into. The Verizon-Google legislative framework proposal is a bold assertion that the tech and ISP giants want to help lead the American people to a more open and accessible Internet future.
Basically, Google and Verizon have outlined a framework for enforceable Net Neutrality.
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August 6, 2010
Friday Recap: Like Cats and Dogs Edition
Fah-rye-dae! You know what that means! This week’s recap starts with man’s best friend and ends with me being a crazy cat lady. Cool?
It’s not uncommon to see dogs that look eerily similar to their owner. If you have kids (or are one at heart) you’ve probably seen that scene near the beginning of 101 Dalmatians where Pongo and Roger are out for a walk and the floppy-haired dog is led by a floppy-haired man and the prim and proper lady is strolling with her manicured poodle? Well it turns out the scene isn’t far from the truth. Pups actually imitate their people automatically. You’re likely to teach a dog a new trick by doing the trick yourself.
As marketers we’re often looking for ways to teach an old dog new tricks by capitalizing on new trends and technologies that will help get our message out. We also look back to see what’s worked and what stands the test of time. The top 10 ad icons of all time is a nostalgic look at the brand spokespeople that put their stamp on American culture and advertising efforts since. Nevermind that I don’t recognize most of them. [V, you didn’t even recognize a classic Python reference. –Susan]
