September 2010 Archives : 3/3 : Bruce Clay Blog
September 7, 2010Commercializing Viral Magic: Can It Work?
This summer’s biggest meme was born when an exuberant, hairy hippie posted a video of his reaction to two rainbows spread wide across the sky. And spread it did. Once the video went viral, there were auto-tuned songs and parodies galore, and every major media outlet wanted to snap up an interview with the summer’s unwitting sensation.
So when the double rainbow video creator, Paul Vazquez, aka Hungrybear9562, was found to be shilling for Microsoft Windows Live Photo Gallery, judgments were cast that he had made a deal with the devil. Mashable posted a eulogy for the meme while others gave Hungrybear a little more credit for figuring out how to profit from his popularity.
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September 3, 2010
Friday Recap: Free Your Mind Edition
We the people of the SEM community hold these truths to be self-evident that all search engines are not created equal. But while we knew the algos and layouts changed, how many people really thought about how that would change the heat maps? Turns out different search engines have very different eye-tracking patterns. Something to think about when you’re preaching the (now obsolete) Golden Triangle.
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September 2, 2010
Conferences Show SEO Going Mainstream, Get on Board for Less
Those who have been in the field of SEO for years know it’s been a long journey of consistently making a case for and proving the value of search for business. As of late, SEO seems like it’s getting some serious mainstream attention, finally penetrating the psyche of corporations across industries, across the globe.
With the U.S. recession affecting the way many businesses approach their survival, Internet marketing and SEO has worked its way to the forefront of marketing dollar spend. Everywhere you turn, seems like people are talking about the value of Internet marketing.
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September 1, 2010
LocalPack Covers Local SEO Bases
As if there aren’t enough obstacles for the underdog, strong brands received a boost in Google SERPs this week. The algorithm update that presents up to seven results from the same domain within a search results page was a topic of discussion during today’s SEM Synergy. And so were those challenged by the update — small brands and businesses who may fall out of SERPs as Google favors big brand domains.
Also taxing small and local businesses is the decreased click-through traffic that results from a Google SERP with a local one-pack. In a thread on Webmaster World, webmasters compare their experiences with local one-box traffic, in one instance reporting a 19-25% CTR from a one-box and a 37-40% CTR from straight Web results (in position one for both scenarios).
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