December 2010 Archives : 3/3 : Bruce Clay Blog
December 2, 2010Google Instant Previews can affect SEO ranking & traffic?
Google introduced page preview in November 2009, where Google showed a longer snippet and a thumbnail for each search result, if you clicked on “show options” and selected “page previews” after performing a search. The new instant preview is one of Google’s smart moves that aims to provide users with a better experience (and of [...]
PPC for the Holidays: What You Should Know
With the holiday season well upon us and 2011 right around the corner, I thought I’d sit down with Javier Ruesga, SEM analyst and paid search pro here at Bruce Clay, Inc. to talk about some tips for holiday PPC campaigns and other ideas for year-round ad success.
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Google Updates: A History of SEO from 2000-2010
The Search Engine Optimisation (SEO) industry has changed tremendously in the last ten years. Ever since Matt Cutts stated Google makes 300 to 400 changes to the algorithm each year, it’s evidently clear rankings change quite a bit, for a variety of reasons. For competitive queries like car insurance you can see changes on nearly [...]
December 1, 2010
Google’s New Algo Sics Uncle Guido on Your Business
Don’t mess with Google or its users, especially if what you did makes The New York Times news. On November 26, NYTimes.com published a story that highlighted how a bad business could still rank high in Google because a ton of bad reviews elevated the company in a search. But upon further review by Byrne Hobart at Search Engine Land, bad reviews weren’t the culprit at all. Nonetheless, Google quickly took action to create an algorithm that send’s Uncle Guido to bust your kneecaps if you are bad to your customers.
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