January 2011 Archives : 3/3 : Bruce Clay Blog
January 13, 2011Why Social Media is like Getting out of a Warm Bed
Diving into social media, just like thrusting yourself out of a cozy bed, can be a harrowing thought. Why? Because just like your trusted mattress, you’ve been comfortable with your marketing plan thus far – it’s familiar, it does the job.
Like an irritating alarm at 6 a.m., developments in online marketing warn us that there’s a job to do, and time is running out. Social media, in one form or another, is becoming an extremely important facet in marketing your business.
So, wake up and smell the coffee. We’ve got work to do. But first, let’s look at some of the common barriers to starting social media.
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SEO New Year’s Resolutions
I was recently reading a nice post on Search Engine Roundtable outlining a few choice items that experienced webmasters were adding to their search engine optimisation checklists for 2011. Since it was a pretty nice checklist I thought I’d repost it here with some edits, explanations, removals and additions of my own. Update copyright notice [...]
January 12, 2011
Picking Twitter Tools for Your Business
Social media is not yet a science and it’s even sometimes difficult to find the logic in it all, so proven theories on Twitter tools, unfortunately, do not exist. But, you can do research, apply deductive reasoning, test and form hypotheses about which tools will work best for your business.
There are hundreds of “top Twitter” this and “top Twitter” that lists roaming around, and it can be a little overwhelming. So, here are a couple tips on how you can whittle those lists down into something manageable to experiment with.
Internet marketers: You can also brush up on your knowledge of Twitter tools so you can best advise clients on what will work for them.
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January 11, 2011
International Search: SEO Training in EU
International SEM is gaining speed.
Taking quick stock of some of the international offices of Bruce Clay, Inc. gives us a lot of insight; Bruce Clay Australia is booming and doing some really great work for some of the country’s top companies. This is showing us that SEM is highly embraced and valued amongst the business community in Australia.
Business is flourishing at Bruce Clay India, largely due to a heightened interest from the business community to adapt SEO best practices that provide long-term values. This is a major shift in focus from standard SEM practices of days gone by in India that we, in the U.S., might deem Black Hat.
Bruce Clay Italia is also experiencing much success. With the Italian business community making strides to do more business online, the Italian offices are seeing a huge demand for learning and establishing cutting-edge SEM tactics. In fact, for the first time ever in Europe, Bruce Clay, Inc. is launching SEO training this March at one of the leading Italian universities for marketing and communication, IULM University of Milan.
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January 10, 2011
Four Ways to Optimise Your Apache Web Server for SEO
There are many aspects of SEO such as link building that can take a substantial amount of time before we are able to see a return in the search results. That’s why it is important to have a series of other quick win strategies that start to show results in the mean time. One of [...]
This Blogger’s Dirty Little Secret and What You Can Learn from It
I’ve been carrying around a dirty little secret for a while now that I must confess: I barely read or comment on anyone else’s blog unless I’m looking for information for my own post.
*Ducking as tomatoes fly*
I have a 90-pound monkey of guilt on my shoulders that I know won’t scatter until I start being more social and helpful, not just to our readers, but also to the Internet marketing and blogging community as a whole.
First, let me tell you about some ideas I had on how to build community through a blog, and then I would love feedback on what’s worked for you.
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January 7, 2011
Friday Recap: Tweetastic Edition
The first week of the New Year has come to an end. We hope everyone had a good start to 2011. This week’s Friday Recap is courtesy of news and goings on in my Twitter feed. So, let’s get to it!
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January 6, 2011
3 Ways to Boost Your In-House Marketing in 2011: Part 2
In yesterday’s post, I focused on three things in-house marketers can do to boost online marketing efforts this year. The first was, well, really focus on Internet marketing (versus just traditional marketing). Then, I talked about diving into training and continuing education to keep up with all the changes to search engine marketing.
Once you’re committed to focusing on Internet marketing, what are some of the high-level areas that you should be paying attention to? In today’s Part 2, we’ll talk local search, social media and conversion rate optimization.
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January 5, 2011
3 Ways to Boost Your In-House Internet Marketing in 2011: Part 1
Many small businesses and even large corporations have not yet harnessed the power of Internet marketing to its full capacity. And even if you have sort-of focused on online marketing as part of your traditional marketing plan, how do you tackle the beast to stay ahead of the curve and your competition? These are all issues I will tackle in this two-part post on how to boost your Internet marketing in 2011.
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January 4, 2011
The Power of Positive Thinking and Business Success
This post is about to get deep. On my way to work today, I was listening to Dr. Wayne Dyer. Heard of him? He’s a motivational speaker of sorts. But he’s not so much motivating people as he is helping people to understand the power of the mind, the power of your thoughts, and the life you create.
Every single thought you allow in your mind has a ripple affect on not only the way you act but the things you invite into your life. This principle applies to family, love, health, happiness and even work. Today, I thought I’d talk about the impact of positive thinking and attitude on your working environment, your professional achievements and the success of your business.
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