March 2011 Archives : 3/5 : Bruce Clay Blog
March 18, 2011Friday Recap: Pink Hearts, Yellow Moons and Green Clovers Edition
Let’s hope you got your fill of green beer, green food or whatever type of green thing you indulged in for this St. Patty’s Day. Can I give a quick shout out to my grandma who celebrated her birthday on the day of leprechauns? Love you, Grandma! OK, enough self-serving content, now let me serve you up a delicious dish of Friday Recap.
Read more of Friday Recap: Pink Hearts, Yellow Moons and Green Clovers Edition.
March 17, 2011
Facebook Likes to Show Instead of Tell
Facebook’s modus operandi has often been to take real world interactions and replicate them online, this time they have rolled out a change in their “Like” buttons that lets you show rather than tell. And just in case you’ve been living under a rock as far as Facebook is concerned: A like button is a [...]
6 Important Considerations When Switching SEO Agencies
So you’re not happy with your SEO firm and have decided to search for another to take on your project. You’ve done your homework, researched and picked a few SEO service providers, interviewed them, reviewed their proposals and finally, selected one. Now you’re ready to cancel your current service agreement and transition the site to the new (and hopefully better) SEO company.
But transition from one SEO firm to another is not just about sending in a termination notice and ending payment; there are a few other important steps that you, as a site owner, should take into account when moving your site from one SEO company to another.
The following six items are frequently overlooked by by site owners from companies of all sizes. Read more of 6 Important Considerations When Switching SEO Agencies.
March 16, 2011
Optimising web pages using Google Website Optimiser
Once you have successfully implemented your SEO program, it’s time to do an experiment with some pages in your website. If you react a little nervously when you come across the word “experiment” then you seem to be apprehensive in trying something a slightly different! Don’t worry, if your experiment does not go to plan, [...]
Reaching Latinos and U.S. Hispanics Online: An Interview with Yahoo!
The SES New York conference is right around the corner and this year, the conference has a special focus on Internet marketing and online business for the Latino and U.S. Hispanic markets. I was able to grab a few minutes of time with the general manager of Yahoo! Hispanic Americas and SES speaker, Armando Rodriguez.
Armando oversees Yahoo!’s sales strategy and business partnerships in the U.S. Hispanic market, Mexico, Argentina, Peru, Chile, Colombia and Venezuela. He’s also responsible for the management of all revenue streams, including display and search advertising, and the expansion into new markets in Latin America.
Read more of Reaching Latinos and U.S. Hispanics Online: An Interview with Yahoo!
March 14, 2011
SES New York 2011 Liveblog Coverage
Just when you thought it was time to resume business as usual, March hits you with ANOTHER search conference. SES New York is next week(!) and it’ll be my first time back to the Big Apple since 2005 when I was a wee baby copywriter here at BCI. Time does fly.
What can you expect from SES this time around? They’ve shaken up all the usual speakers and, for once, I don’t recognize half the sessions or (I hope) half the presentations. It’s got me excited. You can follow all our liveblogging right here, or subscribe to the blog.
Read more of SES New York 2011 Liveblog Coverage.
March 10, 2011
SEO Hot Tub – 4th March 2010
SEO Hot Tub – 4th March 2010 We are back again after a long 15 days break with loads of SEO news! The major topics covered during the session were Google’s algorithm updates, Facebook’s new “Like”, Bing’s new search features, optimising PDFs, Google’s recipe view and some good stuff on optimisation. Google Forecloses On Content [...]
Conversion Optimization Science – SMX West 2011
Well, folks, this is the last session at SMX West 2011. Here’s a tissue, dry your eye. Conversion is an important last-step in your Internet marketing, so let’s hear from the experts on how to implement conversion rate optimization.
Read more from Conversion Optimization Science
Analytics for Social Media – SMX West 2011
This session aims to answer how you can quantify your social efforts. Chris Sherman starts by saying he’s seen a number of false metrics in measuring social media. The same rules don’t apply in social as they do in SEO. Let’s learn more about that now.
Read more from Analytics for Social Media
SMX West 2011: The Spam Police
OMG, it’s packed in here. Matt Cutts, head of Google’s Webspam team, is on this panel. The SMX description says that in this session, some of the top “spam cops” discuss how they uncover new spam tactics, what to do if your site is inadvertently penalized and more.
Read more from The Spam Police
