April 2011 Archives : 3/3 : Bruce Clay Blog
April 5, 2011Choosing Good Messaging over Safe Messaging for Your Brand
There comes a time in every corporate communicator’s life where you have to take a risk, even if the end result is the equivalent of throwing yourself off a plank with a 50-pound anvil strapped to your ankle.
As the voice of a company, there’s a delicate balance of speaking on behalf of a brand and speaking from the heart; speaking on behalf of an executive and speaking from what you know feels right.
Oftentimes in the corporate world, there’s an invisible line drawn around communications, known as “the safety zone.” If you’ve worked in a marketing team and written for very structured and professional industries, you’ve come accustomed to the secure feeling you get when you create harmless communications.
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April 4, 2011
You’re Not the Boss of Me: Why SEO Confuses and Threatens Some Execs
All due respect to business owners and executives out there, but SEO and Internet marketing in general is a real threat to some of you. And it’s understandable.
It’s asking you to adapt and change your business to conform to new standards and practices. It’s asking you to give up total control of your business’ website, the one you poured your heart and soul into. It’s asking you to step down as the CEO of all things Web and trust someone else with the success of your site.
It’s not easy. But, it’s time.
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SEO Hot Tub – 25th March 2011
Welcome to another SEO Hot Tub session, bringing you the latest in SEO from around the world. Major topics include how to keep your product pages SEO friendly, a close look at the performance of Yahoo Search Direct, and a study into the ranking of videos in universal search. 10 Tips to Keep Your Product [...]
April 1, 2011
Friday Recap: New York Bagel FTW Edition
Happy Friday and April Fools’ Day! You know who isn’t a fool? Chris Hart, our director of eastern region operations. In fact, I would say Chris is the exact opposite of a fool. Chris is a genius. Why? Because he overnighted bagels from New York to our offices here in Southern California today.
This all started with a heartbroken liveblogger covering SES in NYC last week. See, in New York, there’s kinda this thing it’s known for: great bagels. Sadly, this liveblogger did not see one bagel at the conference. I’m sure she would have even settled for a not-so-great bagel. Because bagels are the fuel for this liveblogger’s typing.
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