Stop Avoiding Social Media and Read This

The Bruce Clay, Inc. blog is a veritable treasure trove of useful information (almost 2,500 posts since its inception!). I know this because I did a little digging on the topic of social media and found about 50 posts on the topic in the past year. I’ve been categorizing these posts into buckets of social media info, and today I thought I’d share a roundup of some posts that provide tips for businesses — large and small — that are looking to finally take the plunge into social media and how to start. Enjoy!

Big Business <3 Social Media Forever: In this guest post by Tracy Falke of Freestyle Interactive, the topic of integrating social media into large business is discussed, along with the uncertainties these businesses face with what might happen to their brands. Tracy talks creating a strong foundation for social media using basic marketing and PR objectives with a little bit of social and SEO savvy.

Social Media Strategy, What’s That?: Guest author Kaila Strong of Vertical Measures discusses launching social media plans for small business, and gives resources for putting together a strategy and finding those niche social mediums that might be more suited for a business over just Facebook or Twitter.

The Life of the Party: Internet Marketer Style: You’ve decided to venture into social media, but your social skills are a little rusty. This post gives tips on how to turn from social media dud into social media stud through small actions that can make a big difference to your online community.

Sorry, but Social Media Is Not Like an Old Friend: Bring personality. Add something special to the conversation. Cultivate meaningful relationships. These points and more are discussed in this post tackling how to approach social media in a way that keeps your network engaged and your contributions meaningful.

Why Social Media is Like Getting Out of a Warm Bed: Many businesses have convinced themselves that they’re just not ready to stand up and give full attention to social media. But, those that aren’t planning social media any time soon are sure to fall behind their competition. This post builds a case of why it’s time to wake up and smell the coffee, and gives tips on how to start social media marketing for business.

Baseball and the Social Experience: Why You’re Willing to Pay $7 for a Beer and What Businesses Can Learn: Social media and conversions can go hand-in-hand. This post touches on the social experience and brand loyalty, and how that can directly affect the bottom line.

Jessica Lee is the founder and chief creative for bizbuzzcontent Inc., a marketing boutique that focuses on digital content strategy and professional writing services for businesses.

See Jessica's author page for links to connect on social media.