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August 2011 - Page 2 of 5 - Bruce Clay, Inc. Blog

August 18, 2011

Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier

SES SF

Moderator: Andrew Beckman, CEO, Location3 Media

Speaker:
Terry Rodrigues, Senior Director, Product Management, Mobile Search, Yahoo!
Angie Schottmuller, Founder, Interactive Artisan

This will be my last session for this SES San Francisco. Bittersweet to say the least. My only hope is that it’s worth the time, and I’m sure it will be.

After some photo ops for the panelists, we’ll be getting into the session. You can always tell when we’re near the end of the conference because people start to pay a little less attention to time and things aren’t as tightly run as they are say on Day 1.

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SES San Francisco 2011: Getting More from Google+ and the Google +1 Button

SES SF

When you’re online it’s not too different than when you’re offline. Tools on the Internet are meant to help you exist like you would offline. But it’s not all perfect yet. Not everyone online is your friend. It’d be nice if you could treat people as they are and not as the artifice forces you to. Circles lets you share as you would offline, share what matters with people that matter.

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Search: Where to Next?

Search: Where to Next? panelists

I’m blogging this one on my iPad. It was my hope I’d be able to do that all week, but SES has no tables and so no where to put my roll up Bluetooth keyboard. I’m using the laptop as a typing surface.

Bryan Eisenberg just showed me the WordPress iPad app. It looks simple. I’ll have to get that sometime. I’m just in the browser right now.

Anne’s doing intros of the panel. They’ll each get 1 minute to set up their topic.

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The Convergence of Search, Social & Content Marketing

SES SF

Moderator: Greg Jarboe, President & Co-founder, SEO-PR

Speakers:
Aaron Kahlow, Chairman & Founder, Online Marketing Summit
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Arnie will be the 1st presenter this morning. He is going to talk about how to research and come up with ideas for producing content. This is always such a struggle for site owners and marketers.

Start with keyword research [doesn’t everything start there?]. Brainstorm for keyword phrases your customers use when searching and use tools like Google keyword suggest and instant search, Google Adwords keyword tool and Bing’s commercial Intent. Think about the long-tail keywords especially.

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SEO 2.0: Less is More

SES SF

Moderator: Danny Goodwin, Associate Editor, Search Engine Watch

Speakers:
Dr. Horst Joepen, CEO, Searchmetrics
David Naylor, SEO, Bronco

The long awaited Day 3 has arrived. It’s a bit early for some of these folks but it looks like quite a few have managed to drag themselves here, all carrying their coffees of course! I made it early and was teased by the badge scanner lady. Hey, early bird gets the worm – or in this case, she got the last plug on the power strip.

I sure seem to be hitting all of Dave Naylor’s sessions. No no, I don’t believe that I have a crush on him, just on his chosen topics of speaking.

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Conversion Tools of the Master Craftsman

Tim Ash

Oh good. Bryan’s given me fair warning that his presentation will be next to impossible to liveblog. Something like 125 tools and 60 slides. Eep!

Tim’s presenting first. He’ll be telling us about 5 tools today. CrazyEgg, ClickTale, UserTesting, CrossBrowserTesting and AttentionWizard.

All these tools will help you identify problems with your site. He asks everyone to raise their hand and say “my baby is ugly.” Your landing page has fundamental problems. These tools will help you find them.

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SEO is Dead. Long live SEO!

SES SF

Moderator:
Dana Todd, Vice President of Performance Innovation, Performics

Speakers:
Fionn Downhill, VP of Strategy, SyCara Inc.
Todd Friesen, Director of SEO, Performics
Mark Jackson, SEW Expert & President/CEO, VIZION Interactive
David Naylor, SEO, Bronco

Pretty sure this is the first time I’ve ever seen Dana in a hair color other than pink. She’s sportin’ purple today and yes, she still looks great even with the wacky color. The discussion is going to be mostly open forum, audience driven.

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August 17, 2011

3 User Feedback Tools to Help You Convert

We all know that Conversion Rate Optimisation is about your visitors, right (ahem… we better)? In the world of learning all about your visitors, no tool is more powerful than that of the user feedback tool. User feedback tools are an ideal way to gain honest information about your visitors in a simple, natural, opt-in […]




Duplicate Content & Multiple Site Issues

SES SF

Moderator:
Danny Goodwin, Associate Editor, Search Engine Watch

Speakers:
Katy Collins, Senior Product Manager, AOL
Eric Enge, President, Stone Temple Consulting
Chris Keating, Director, SEO, Performics
David Naylor, SEO, Bronco

Ahhh… one of my all-time favorite topics to hash out with clients. Let’s see a show of hands – how many of you have had duplicate content issues at one time or another? The most common questions I hear are: Does it cause black-listings? How are the pages filtered? What should I do with the affiliates who all show my content? Yep, it never fails; almost every client has a dupe content problem in one form or another, so this session should be interesting.

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SES San Francisco 2011: Social Media Metrics

SES SF

The goal of this session is to answer the most challenging questions people have. There are no presentations, just a Q-and-A. We have four panelists: Jamie Duklas, Hallie Janssen, Sundhi Kapur and a social media Spaniard named Wally who omitted his last name.

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