August 2011 Archives : 5/5 : Bruce Clay Blog
August 5, 2011Friday Recap: Beer O’Clock Edition
According to my peoples on the Facebook, it’s International Beer Day. Now if that doesn’t make your Friday special, you may be doomed to an eternity of parched misery. J/K. Bartles & Jaymes Fuzzy Navel all the way, baby.
Whatever your beverage of choice, why don’t we both enjoy this one with a cold one (your boss need not be concerned with our little game) and see if we can’t have a little Friday Recap fun. Let’s start at the bar and venture on from there. The robot bar, to be exact!
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August 4, 2011
5 Steps to Migrating Your Personal Facebook Profile to a Business Page
Your personal Facebook profile has worked great for many years, but it’s developed into something more than just a place to hang out. You have a message.
When you first joined Facebook, a personal profile worked fine. Since then, you may have changed careers or started a business or are involved in something you’re really passionate about. That means, your updates have been laser focused on whatever that venture is, and your friend list has grown to a point where it’s no longer just close friends and family.
You know that your intention is to continue to use Facebook as a place to share that message and grow your business and community of like-minded people. You, then, are the perfect candidate for a migration of your Facebook profile to a business page. And it’s now possible with new functionality offered just this year by Facebook.
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August 3, 2011
SES San Francisco 2011 Liveblog Schedule
In less than two weeks, the much-anticipated Internet marketing conference SES San Francisco will welcome attendees and exhibitioners to the halls of the Moscone Center.
Between the biz dev, the learning opportunities, and the networking, conferences are a merry time for those of us lucky enough to attend. If you’re going to SES San Francisco, we hope to see you there, and there are a few ways we can arrange a get together.
Read more of SES San Francisco 2011 Liveblog Schedule.
August 2, 2011
Operationalizing Social Media: An Interview with Paul Madden
Paul Madden first earned a reputation in the Internet marketing industry for his daring in the darker arts. Today, he’s a thought leader in the sometimes taboo realm of social media automation. In his constant quest to streamline processes and identify efficiencies, Paul’s social media strategy combines human interaction with automated tasks to create a social media presence with the fast pace made possible through automation and a personal touch only people can provide.
Paul, owner of Automica Limited, will speak at this month’s SES San Francisco session called Twitternation and Automation, where he will share tools and insights to illuminate the strategy behind effective automation tactics on Twitter. I got a chance to talk to Paul about his session and also get his thoughts on social media adoption and the growth of new platforms going forward.
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Hot Tub – 22nd July
August 1, 2011
Small Business Guide to Using Local SEO to Get New Customers
This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.
Beginning in October 2010, Google began making changes which have allowed small businesses to be more easily found in search results based on geography. This shift in local search visibility, is easily, the greatest change in search geared toward small businesses since the advent of the search engine. Yes, it’s that good!
All it takes is a little bit of elbow grease and knowledge of a few key factors to help a small business with a physical location rank for searches with local intent.
What is local intent? In short, local intent is identified by Google’s understanding of an online search with the intent to purchase offline; this is also defined as “local search”.
Read more of Small Business Guide to Using Local SEO to Get New Customers.
3 Surefire Ways to Increase Visibility and Bring in Customers to Your Local Business
This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.
The day I turned 15, I was eager to find a job. Feverishly thumbing through the business listings of the Milwaukee Yellow Pages, I cold-called business after business looking for a company that was hiring. I contacted close to 50 local businesses before I was interrupted by my father, who had come up, patted me on the back, and told me that while he admired my eagerness to find a job and start earning money for myself, using the phone book as a medium to achieve my goals would never turn out to be effective because they weren’t looking for me – I was looking for them.
After a number of years spent helping companies of all sizes maximizing search engine visibility, I’ve come to realize that not many customers have the time and eagerness to do what I did over a decade ago. As a small business owner, you can’t sit back and wait for customers to come to you – take proactive approach local search marketing and follow these 3 surefire ways to increase search visibility and generate sales.
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Conversion SEO: 4 Tips to Get Your Cash Register Kachinging
This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.
You’ve done the work and you’ve done it well, and now your site proudly sits at the top of Google for all your keywords. Yet your click-thru rate is low and your bounce rate high. What went wrong? Could it be that you were more focused on rank than you were on customers?
This is not uncommon. Too often we blind ourselves into thinking that all we need to do is get to that #1 spot and everything else will take care of itself.
Well, I hate to disappoint you, but if you build a website without special attention to converting visitors into customers, you might as well stand by and watch your online business wither and die in the scorching heat of competition that exists just a click away. So what can you do? How do you parlay your golden SEO into real gold?
Here are 4 easy tips that are sure to get your cash register kachinging.
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Execute Hundreds of Hours of Social Media Marketing in One Afternoon
This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.
You can create and execute a full social media marketing campaign in one days worth of work. The idea is to use a combination of software, services and browser extensions to keep your social accounts fresh while avoiding a change in your established online habits.
All of your colleagues are talking about their groundbreaking social media initiatives. Some pay consultants a lot of cash to do what seems easy for a 5th grader. Some are hiring interns from the local college to take charge of their online presence. These are legitimate practices, but they require a lot of resources. A social media presence is essential, but most small businesses don’t require this much dedication of resources.
There are many tools that can be combined to fit social media into your workflow.
Read more of Execute Hundreds of Hours of Social Media Marketing in One Afternoon.
