September 2011 Archives : 3/4 : Bruce Clay Blog
September 14, 2011SMX East 2011: Up Close with Google+ and Google +1
What does Google+ mean to SEO, PPC, Social Media and the real world? The Google+ powered panel for “Up Close with Google+ and Google +1” shares all we need to know (or at least what they are allowed to tell us) at the after-lunch, SMX East session. Danny Sullivan puts us in a Google+ frame [...]
SMX East 2011: The Current State Of Personalized Search
This session, part of the Big Picture track, will look at personalization in its incarnations at Google and Bing, and suggests what marketers should do in a personalized search world. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan) Speakers: Jack Menzel, Product Management Director, Search, Google (@jackm) Stefan Weitz, Director of Search, Bing (@stefanweitz) I’m [...]
SMX East 2011: Best Practices for Paid Search Testing
Sid Shah will start us off. Public service announcement: Sex ed is wrong. Babies are delivered by storks. Let’s prove this with data: The cross section analysis of population of stork and babies shows hat they follow. Is he mad? In the biz world, biz make the wrong conclusions based on inaccurate analysis all the [...]
SMX East 2011: A Keynote Conversation with Eli Pariser
Eli is the author of “The Filter Bubble” and this morning, Danny Sullivan and Chris Sherman will be talking with Eli about personalization. Personalization in search has long been the holy grail, however there’s a sometimes overlooked dark side to the technology. This is the filter bubble, a hidden Web that arises when algorithms, rather [...]
September 13, 2011
SMX East 2011: What Every Paid Search Marketer Needs To Know About Google+
Google+ debuted with an invitation only “hello” just 10 weeks ago and today we gather as SMX East takes its first up close and personal look at the who, what, where and “WTF” we should expect from Google and the +1. What we know: Google is using +1 results to make search results more personalized [...]
SMX East 2011: In-House SEO Operations — How to Get Things Done
This session is all about SEO operations in house. Jessica Bowman of SEOinhouse.com is our moderator. Jessica asks how many in the audience are in-house marketers and how many are in agencies? Simon throws goodies at the in-house marketers.
Read more of SMX East 2011: In-House SEO Operations — How to Get Things Done.
SMX East 2011: Hard Core Local SEO Tactics
Here’s another session revived as a favorite from SMX Advanced. However, since the last time these presenters spoke, lots has changed in the local search arena.
Today’s speakers are Mike Ramsey (@niftymarketing), Matt McGee (@mattmcgee) and Will Scott (@w2scott).
We’re about 5 minutes into the session and I lost everything I’d typed. The joys of liveblogging! I’ll try to dive right in and also fill in lost info…
Read more of SMX East 2011: Hard Core Local SEO Tactics.
SMX East 2011: Keyword Research and Copywriting for Search Success
In this session, Christine Churchill, president, KeyRelevance (@keyrelevance) takes us through her strategic process of keyword research through discovery, research, expansion and evaluation with tip sheets. She walks us through some of the best practices in keyword research and copywriting dos and don’ts for SEO, PPC, social media and the up-and-coming mobile user market.
Read more of SMX East 2011: Keyword Research and Copywriting for Search Success .
SMX East 2011: Google Survivor Tips
Matt McGee is moderating. SMX asked the speakers of favorite sessions from SMX Advanced to update their presentations. That’s what this track is all about.
For this session, the Panda update is the main focus. What was the impact and how did some sites turn around?
Read more of SMX East 2011: Google Survivor Tips.
September 9, 2011
Friday Recap: Remembrances, Dreams and Decisions Edition
In the immortal words of Rebecca Black:
Friday, Friday
Gettin’ down on Friday
Everybody’s lookin’ forward to the weekend
Partyin’, partyin’ (Yeah)
Partyin’, partyin’ (Yeah)
Fun, fun, fun, fun
Do a little partying for me while you’re at it. I’ll be getting myself in gear for SMX East next week. Lisa Buyer and I have committed ourselves (and I do mean straight jacket committed) to liveblogging 15 sessions during the week. Plus I’ll be reviving my roving reporter role for SEM Synergy along with keeping dates with some of my favorite industry and Gothamites.
Read more of Friday Recap: Remembrances, Dreams and Decisions Edition.
