September 2011 Archives : 4/4 : Bruce Clay Blog
September 8, 2011Local Focal Fun You Missed ━ SEM Synergy Extras
Another week, another SEM Synergy to dissect! If you’d like to hear today’s show where we mull over the power of infographics and nibble on local biz Internet marketing food for thought, have a listen over at SEMSynergy.com. With the show available for streaming and podcasting (we’re on iTunes!) it’s never too late to enjoy the smooth search croonings of Bruce and crew navigating the airwaves.
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September 7, 2011
Who’s Manning the Store: Securing Your Google Places Page
In real estate they say that location is everything, which is true to a large extent. But the same also applies to digital space. That’s why there’s such thing as a search engine marketing industry. Location gets you seen, location can make you money, and location will make competitors desperate. In the case of Google Places, having a business catalogued as permanently closed can mean the loss of loyal customers, online traffic and revenue-much-needed-revenue in today’s economy.
Recently, fraudulent closings on Google Places have become a commonplace tactic employed by business competitors, and it turns out it’s rather easy to do. On a Google Places listing, you’ll find basic business information: name, address, hours of operation, reviews, etc. At the bottom of the listing, there is a link to “Report a problem.” From there, you can report that a business is permanently closed, which for all intents and purposes, serves as an important function. What is being discovered is that if enough people report a business as being “permanently closed”, the business is closed, in an online sense of the word.
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A Simple Process to Send Highly Converting Traffic to Your Website with YouTube
YouTube is the most popular video sharing community on the web. Not only, is it the third most visited website in the world but it is also considered the second largest search engine after Google. YouTube receives over 3 billion views every single day (including over 100 million views per day for Google mobile) and [...]
September 6, 2011
SMX East 2011 Liveblog Schedule
While it seems like I just got back from San Francisco and SES, next week I get to jet to New York City for SMX East 2011! While at the show I’ll be curating a new episode of the SEM Synergy podcast to air on WebmasterRadio.fm Thursday at noon Pacific, 3 p.m. Eastern, featuring interviews with conference speakers. And of course, we’re thrilled to bring another conference to the pages of the BCI blog care of near-real-time liveblog coverage.
We think of liveblogging as a service for those in the industry both attending the conference and not attending it alike. For those not at the conference, liveblog coverage is a great way to stay informed of tactics, strategies and news being shared. And if you’re at the conference, liveblog coverage can serve as notes for sessions you attended or might help you decide which session you’ll attend. For instance, if you’re torn between a few sessions happening at the same time, you might rest assured that one of your picks will be available in liveblog form, freeing you up to attend another. However you use it, we’re happy to provide detailed reporting from the front lines of SMX East 2011.
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September 2, 2011
Friday Recap: Labor Day Pains Edition
Anyone else looking forward to the long weekend? I, for one, am ready to soak up the last bits of summer complete with poolside drinks and good music. Is it bad that I didn’t even know the origin of Labor Day until just today? No, it’s not derived from what I thought was a systematic honoring of all the hard work we Americans do. Labor Day actually stems from a controversial event that happened back in the late 1800s involving the killing of people on strike by U.S. Marshals. Party time?
Speaking of party time, it’s been a fun-filled week here at Bruce Clay, Inc. Most notably, we were really excited at the turnout and engagement of this week’s SEM Synergy show. If you missed it, you can read all the SEM Synergy highlights and inside scoop covering topics ranging from Affiliate Summit to hacking and website backup to Google+.
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September 1, 2011
Securing a Smile Online ━ SEM Synergy Extras
Just wanna say I had a blast with SEM Synergy today!
First off, the chat room was bumping! I hesitate to count unhatched chickens, but there’s clearly signs of life creeping back into the WebmasterRadio.fm chat room during our time slot.
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