October 2011 Archives : Bruce Clay Blog
October 31, 2011Happy Halloween!
Bruce Clay, Inc. wishes you a spooktacular day! View all our Halloween pics on flickr.
October 28, 2011
Friday Recap: Sugar Attack Edition
Happy Friday, boos and ghouls. If you <3 Halloween as much as I do, you already have your two+ costumes ready for the festivities. I, for one, am relieved that the whole bite-size candy thing is going away in less than a week (Bruce, please stop filling your candy dish up after Monday. K thanks).
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October 27, 2011
Is ROI Overrated? SEM Synergy Extras
Why?!
Why do I do what I do? What’s the benefit? If I build links on the Web and no results are measured, is there a return on investment?
In my interview with link builder and social media marketer Julie Joyce on today’s SEM Synergy podcast, this concept kept popping up. Seems obvious when I say it out loud, but it’s a concern that can haunt an online marketer’s practice and put continued efforts at risk. In short, it’s hard to measure the value of links and social media.
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The value of organic rankings – A CTR study
One of the most difficult questions a client often asks is, “How much money can be made with this SEO project”. The answer to this is always a tricky one as there are some many variables involved. One of the Bruce Clay Australia directors, Des Odell, has written a great article about SEO ROI, which [...]
October 26, 2011
How Not to Suck at Controversial Blogging
You’ve probably heard that writing controversial blog posts is a sure-fire way to attract new readers. You’ve also probably heard it dismissed as a gimmick. Well, just because it’s a gimmick doesn’t mean it won’t work – you just have to be careful how you use it. If done correctly, the short-term attention generated by your controversial blog post can be used to expand your blog’s readership and attract links. Here’s some tips on how to create a solid blog post when attempting to tackle a controversial topic.
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October 25, 2011
SEO Monthly Update – September 2011
Welcome to our monthly SEO update for September 2011. This update highlights key news in the SEO industry during September 2011, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter and key podcasts from our SEM Synergy Webmaster radio show. 1. SEO News [...]
Emo CRO: Get the Conversion, Go for the Gut
There are now officially 7 billion people on the planet. It’s taken our species tens of thousands of years to get to where we are now. An advanced civilization reliant on technology, we’ve reached an era where our artificial intelligence can quibble over who’s more powerful, as evidenced by the latest silly Facebook circular.
And yet, not much has changed at all. At our core, we’re still predictably emotional humans who like to cuddle and are afraid of the dark.
As marketers, we use psychology to our advantage to persuade consumers to buy our chocolate or use our floral service. Despite how far we may have evolved, humans remain comprised of id, ego and super-ego. A successful appeal to the id, that animalistic, pleasure-seeking instinct, is comparable to an “inception” ━ implanting an idea in the unconscious mind. And while we like to think of ourselves as in control of our decisions, there are primal forces at play beneath the surface of our consciousness.
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October 24, 2011
4 Steps to Understanding the ROI of Your Newsletter
Many businesses spend hours upon hours of blood, sweat and tears on their newsletters (I speak from first-hand bloodletting, sweating, crybaby experience). But what many businesses may not be doing on a regular basis is tracking and measuring their newsletter efforts, to ensure they get the most out of what they put into it. A newsletter should have a clearly defined purpose, goals and metrics, to ensure that all those efforts work for your business, not against it. If you’re looking for some insight into how to get a handle on your newsletter ROI and its metrics, read on, because that’s what we’re here to talk about today.
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October 21, 2011
Friday Recap: Tastes Like Onions Edition
You come here on Fridays for one very good reason: to be entertained. I can’t promise to go as far as BCI’s BFF YouTube sensation DJ Flula to keep viewers, or in this case readers, happy. But I will use the next 500 or so words to try to seduce a smile from you.
Just a week and a half before Halloween! I’ve taken it upon myself to construct Daily Candy’s Halloween-themed playlist with YouTube videos, so feel free to turn up the volume and get grooving to some monstrous mood music.
Know what puts me in a good mood? Yoga, a massage and laundry service, am I right? All in a day’s work for employees at Google, Facebook, LinkedIn, Twitter and other Internet giants.
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New Book Releases on Online Marketing, SEO, Social Media and Business
