A Letter to the SEO Community: Nobody Owes You Anything
SEO Unique’s Matthew Ridout is calling out popular search engine optimization bloggers like Matt Cutts and Rand Fishkin because they’re bloody boring and haven’t been keeping him properly amused or informed with their optimization pearls of wisdom lately. Poor guy, relying on others is so hard.
"I understand you can’t make up new findings but I can think of 101 different topics to write about that would be more interesting and related to seo."
Then why are you wasting your time on Matt and Rand? Go write those posts and steal some of their readers while Matt is busy blogging about Halloween costumes and Rand is writing about bunnies or whatever it is the Mozzers are covering these days.
Personally, I enjoy off-topic posts, most of the time (Scoble drives me crazy). It gives you that glimpse into the author’s life that you can’t get while they’re talking about the search engine optimization basics. But that’s me. The four posts from Matt and Rand that SEO Unique outed as lacking in quality happen to be four posts that I truly enjoyed. I thought the two posts he named from SEOmoz were some of the best stuff they’ve produced lately. Were they strictly search engine optimization-related? Not really, but did they give something to the community? I think they did.
If you disagree and you think SEOmoz is getting too fluffy for you, then delete it from your feed reader and use the time you spent reading that blog to go write your own. It’s that type of entrepreneurial spirit that this industry is based on.
I’m not picking on Matthew. Plenty of people have echoed the same complaints, especially lately. There was even a thread on Sphinn not so long ago semi-complaining/semi-joking about the lack of conference coverage that was available for SMX Travel. Suddenly there is a sense of entitlement to free conference coverage and stellar blog entries. It sort of makes me giggle. When did that happen? What did people do before livebloggers came about?
I feel like while California is burning to the ground and people are watching their personal belongings go up in smoke, that it’s a good time to remind people that nobody owes you anything. We all have to work hard to achieve the things we want.
Rand and Matt do not owe you blog posts on the exact topics that you’re interested in. You are not owed extensive conference coverage. And you’re definitely not owed high Google rankings. Be thankful for the educational search engine optimization coverage that is out there, realizing that most people don’t get paid to blog. Matt Cutts? Yeah, he has a job working at Google. He blogs in his personal time. If he wants to blog about his cats, I say bring it on. You can’t be all work, all the time.
Instead of calling people out, view the off-topic posts as an opportunity to establish yourself as an industry leader. If you have 101 different blog entries on search engine optimization sitting in your head, go write about them. I would love to read them and I bet others will too. If there’s a concept you think should be explored, start a conversation about it. If you think there’s a tool the industry could benefit from, go and build it. That’s how you become a Rand or Matt. That’s how you get targeted links, gain the authority, create some goodwill, and get people talking about what you’re doing. That’s the stuff that great link magnets are made of.