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April 6, 2009

Andy Jamieson on SEO for the SME

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The 2nd session in the SME Track is “SEO for the SME” by Andy Jamieson, Co-Founder of Switched on Media – a fast growing boutique agency that specialises in paid search marketing, SEO and Social Media and works with clients such as Canon, ABC and PayPal to achieve meaningful business outcomes.
Prior to founding Switched on Media, Andy worked in numerous client side roles at Fairfax Digital across Drive.com.au, Domain.com.au and MyCareer.com.au.
To kick things off Andy starts out by suggesting that when SME’s decide to do SEO, they need to describe “what do we actually do” and which half dozen keywords they want to rank for.
Be realistic, a small independent Sydney hotel won’t be able to rank for keywords like “sydney hotel”. However with a search engine optimised website it might be possible to rank for a more targeted search phrase such as “sydney ultimo hotel”. Localised results will result in less traffic, but that traffic will be highly targeted and relevant to the SME’s site.

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