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November 28, 2007

Coverage Schedule for PubCon & SES Chicago 2007

Posted by Lisa Barone

Are you ready for the battle of the search conferences? Are you? Well, too bad. It is nearly time to welcome in both WebmasterWorld PubCon and SES Chicago 2007. That’s twice more search engine optimization education than normal. Huzzah!

As we’ve mentioned approximately 208 times already, the Bruce Clay posse will be attending PubCon Las Vegas this year. Bruce will be speaking during Tuesday’s SEO 101 – The Timeless and Classic Hits session, you’ll be able to catch some of our fun and intelligent analysts mingling in the booth, and Susan and I will be running around like crazy people as we attempt to cover a double set of sessions.

[I’m sure all of the livebloggers would like to thank Brett Tabke for scheduling approximately 0-5 minutes between sessions. No, really, I like running in heels while carrying an 89lb laptop. This should be tons of fun!]

Below you’ll find the list of sessions that Susan and I will be hitting during our time in Vegas. And, because we didn’t want to leave the attendees of SES Chicago out in the cold [rimshot], you’ll also find a list of sessions going on in the Windy City that we’ve covered in the past. We hope this helps you optimize your session schedule, as needed.

Enjoy!

PubCon Coverage Schedule

Date/Time	Lisa	Susan
Day 1: Tuesday, Dec. 4, 2007
9:00am-10:00am	Kickoff Keynote	Kickoff Keynote
10:00am-11:30am	Contextual Ad Programs – Vendors	Duplicate Content Issues Duplicate Content Issues
11:35am-12:50pm	Monetizing Social Media Traffic	Optimizing Your Site for Contextual Ads
1:30pm-2:45pm	Keyword Research, Selection and Optimization	Universal and Personal Search – This Changes Everything
2:45pm-4:00pm	Content Creation – Cranking it Out	Link Baiting – 96 Different Strategies
4:00pm-5:30pm	Link Buying	Analytics Tracking Performance – Beyond the Page View
Day 2: Wednesday, December 5, 2007
9:00am-10:00am	Keynote	Keynote
10:15am-11:30am	Local and Mobile Search	Domain Names and Trademark Legal Issues
11:35am-12:50pm	Local Search	SEO Design and Organic Site Structure
1:30pm-2:45pm	Hosting Issues and SEO/SEM	SEO and Big Search
Day 3: Thursday, December 6, 2007
9:00am-10:00am	On the Hot Seat with Matt Cutts	On the Hot Search with Matt Cutts
10:15am-11:30am	Effective Action-Based Copyrighting	Brand Management
11:35-12:50pm	Search and Blogging Reporters Forum	International and European Site Optimization
1:30pm-2:45pm	Multivariate Testing and Conversion Tweaking	Startup Costs – Getting in the Video Game
2:45pm-4:00pm	Competitive Intelligence	Word of Mouth Marketing
4:00pm-5:30pm	Tools of the Trade	Press and Public Relation Campaigns

SES Chicago

Here’s a list of the sessions being offered at this year’s SES Chicago that we’ve covered in the past.

• Meet the Web Analytics Players – called “Issues in Analytics” during SES San Jose


• Universal & Blended Search -- covered in SES San Jose


• Organic Listings Forum - covered in Chicago


• Usability & SEO - covered in Chicago and San Jose


• Are Paid Links Evil? – covered in SMX Seattle


• Personalization, User Data & Search – covered in SES San Jose


• Podcast & Audio Search – covered in SES San Jose


• CSS, AJAX, Web 2.0 & Search Engines – covered in SES New York


• Images and Search Engines – covered in SES San Jose and SES Chicago


• SEM Pricing Models – covered in SES San Jose


• So You Want To Be A Search Marketer – covered in SES San Jose

And don’t forget, we’ve also covered the live Webinars for Chicago’s Search, Privacy and Community in the Digital Age panel and Seth Godin’s keynote presentation. Show up prepared for those sessions by reading our recaps before you sit down!

Posted at November 28, 2007 1:07 PM
View related entries in: SEM Events

Comments

Posted by: Michael D at November 28, 2007 1:46 PM

Posted by: Lisa Barone at November 28, 2007 3:02 PM

Posted by: Purposeinc at November 28, 2007 4:53 PM

Posted by: Kim Krause Berg at November 28, 2007 5:01 PM

Posted by: Matt McGee at November 28, 2007 11:01 PM

Posted by: Lisa Barone at November 29, 2007 8:15 AM

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