Best Of Search Cons 2007

December 27, 2007

Ultimate Search Conference: Day 4

Day 4: Thursday, December 27, 2007

Keynotes for the Day
Keynote with Jim Lanzone – SES San Jose
Closing Keynote with Matt Mullenweg -- BlogWorld

Blogs, Vlogs & Automobiles Track
Top Takeaways

If you only buy one accessory, buy a good tripod. People were not made to hold camcorders stable.
The goal of producing YouTube videos is to get them back to your Web site to view ads and explore your other content.
If you want videos to rank you have to surround them with HTML.
There is an absolutely compelling reason for search marketers to start podcasting – Universal Search.
Eighty-two percent of local search users make contact after viewing a business local advertisement.

Getting in the Video Game – PubCon Las Vegas
Speakers: Brett Tabke, Robin Liss and Michael McDonald

Video Search Engine Optimization – SES San Jose
Speakers: Sapna Satagopan (moderator) Gregory Markel, Jeremy Clem, Sherwood Stranieri and Stephan Baker

Podcasts & Audio Search Optimization – SES San Jose
Speakers: Detlev Johnson (moderator), Daron Babin, Amanda Watlington and Rick Klau

Local & Mobile Search – PubCon Las Vegas
Speakers: Detlev Johnson (moderator), Gregory Markel, Alex Portal, Dan Perry, Brian Gil, and Eswar Priyadarshan

A-List Blogger Training
Top Takeaways

Building relationships is about people, not selling.
Use your company blog to keep fires on your own site. Don’t allow them to break out all over the Web.
Not everyone should blog. The blog isn’t going to change your culture. It will just expose you.
Blogs are great conversation tools because they give you the illusion of an individual conversation.
Corporations aren’t blogging because of the fear of being criticized and the fear of losing control, but when you have your own blog, you control it.

Building Relationships with Other Bloggers -- BlogWorld
Speakers: March Harty and Brian Solis

Corporate & CEO Blogging -- BlogWorld
Speakers: Paula Berg, John Earnhardt, Pete Johnson, Jennifer Cisney, and Brian Lusk

How to Use Digg to Assplode Your Blog -- BlogWorld
Speakers: Jeremy Wright, Tris Hussey, Aaron Brazell

Creating Conversation With Your Readers -- BlogWorld
Speakers: Alex Hillman and Jake McKee

SEO Survival Tips Track
Top Takeaways

To maintain a positive working relationship between yourself and a client, set business goals up front.
Clients are coming to you looking for trust, performance, strategy, thoughtful leadership, and technology and tools.
The best way to learn about SEO is to absorb all the knowledge you can from books and SEO blogs, and then apply it to an actual site.
For work from home businesses, coworking is the next evolution of the work place. It’s like a café that doesn’t kick you out.
When your hobby because your job, you’ll have to work to find new ways to unwind.

How to Make Friends & Influence Clients – SES Chicago 2006
Speakers: Danny Sullivan (moderator), Ed Kim, Scott Orth, and Rob Murray

So You Want To Be A SEM? – SES San Jose
Speakers: Misty Locke (moderator), Dan Perry, Pradeep Chopra, Jessica Bowman, David Wallace and Michael Gray

SEM Pricing Models – SES San Jose
Speakers: Misty Locke (moderator), Rand Fishkin, Lance Loveday, Ken Jurina, and Mike Murray

Survival Tips for Network Bloggers -- BlogWorld
Speakers: Leora Zellman and Mary Jo Manzanares

Lisa’s Top Picks Track
Top Takeaways

Go through your content looking for the holes. Then write content to fill them.
As a blogger, you write for one person and one person only – Yourself.
Don’t try and control the blogosphere. It won’t work and you’ll just build resentment.
In blogging, popularity is about consistency and being brave enough to plow forward.
The Chinese version of Google uses a guided search format since there are so many characters in the Chinese language.

Don’t Fake It: The Secret to Writing Kickass Content -- WordCamp
Speakers: Lorelle VanFossen

Trench Warfare – Ad:Tech San Francisco
Speakers: Rohit Bhargava (moderator), Karl Long, Jeremiah Owyang, Kent Nichols and Steve Hall

One Billion Searchers – SES San Jose
Speakers: Mike Grehan (moderator), Stephen Noton and Bill Hunt

The Future of New Media Publishing Tools -- BlogWorld
Speakers: Anil Dash and Leo Laporte

Posted by Lisa Barone on 12/27/07 at 5:00 AM | Comments (0)
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December 26, 2007

Ultimate Search Conference: Day 3

Day 3: Wednesday, December 26, 2007

Keynotes for the Day
Morning Keynote with Marissa Mayer – SES San Jose
Keynote: Steve Berkowitz – SES New York

Social Media 2.0 Track
Top Takeaways

Universal Search changes the way users scan from an F shape to an E shape. Users notice images before text so they scan where the picture is, then the text next to it to see if it is relevant.
Personalized search results increase the amount of time users spend on the SERP, the fixations and the percentage of clicks.
With personalization, SEO becomes more about studying things like search patterns, current tasks, Web history and social patterns than keywords.
Create something viral that draws people in but then have something else that keeps them there.
If you’re not experimenting with link bait, you’re already behind.

Universal and Personalized Search: This Changes Everything – SES San Jose
Speakers: Jake Baillie (moderator), Gordon Hotchkiss, Bill Slawski, and Greg Boser

Personalization, User Data and Search – PubCon Las Vegas
Speakers: Chris Sherman (moderator), Jonathan Mendez, Richard Zwicky, Dave Davies, Gord Hotchkiss, Tim Mayer and Sepandar Kamvar

Monetizing Social Media Traffic – PubCon Las Vegas
Speakers: Rand Fishkin (moderator), Vanessa Fox, Michael Gray, Alexander Barbara, and Laura Fitton

Linkbaiting: 96 Strategies – PubCon Las Vegas
Speakers: Jake Baillie (moderator), Todd Malicoat, Andy Hagans, and Bill Hartzer

Advanced SEO Track
TopTakeaways

Empower brand evangelists and give them the resources to do the link bait and viral stuff for you.
Paid links that pass PageRank violate Google’s guidelines and must be disclosed.
“Google’s campaign is about creating fear and uncertainty and doubt. They’re trying to convince you that by buying or selling paid links you are breaking the law or being unethical. Google is not the government.” – Michael Gray
It’s not enough to be on the first page when it’s only the first result that is above the fold. In today’s world, content is more than copy. There are tools and other media to worry about.
If someone comes to your site after an “allinanchor” query, they’re probably not a legit user. It’s your competition coming to check up on you.

Better Ways – SMX Advanced
Speakers: Danny Sullivan (moderator), Alex Bennert, Greg Boser, Jim Boykin, Christine Churchill, Todd Friesen, Cameron Olthuis and Aaron Wall

Are Paid Links Evil? – SES San Jose
Speakers: Jeffrey Rohrs (moderating), Michael Gray, Matt Cutts, Todd Malicoat, Greg Boser, Todd Friesen and Andy Baio

Give It Up! – SMX Advanced
Speakers: Matt Cutts, Jennifer Slegg, Mike Grehan, Mikkel deMib Svendsen, Todd Friesen, Greg Boser, Bruce Clay, Stephan Spencer, Shari Thurow and Jill Whalen

Competitive Intelligence – PubCon Las Vegas
Speakers: Jake Baillie, Andy Beal and Larry Mersman

Advanced PPC Track
Top Takeaways

Day parting allows search marketers to target ads based on their customers' actual buying cycle and habits.
Google’s Website Optimizer is a good tool for testing new traffic sources.
The search marketers who are getting the most out of their pay per click campaigns are utilizing syndication, geo-targeting, keyword match type and day parting.
Be cautious of dumping all your long tail phrases into one bucket. By doing so you’ll lose the detail of your info by putting them into arbitrary groups.
The reason behavioral targeting is so effective is because prior actions are key. What a consumer does is far more important than where they live or who they are.

Pump Up Your Paid Search—SMX Advanced
Speakers: Jeffrey Rohrs (moderator), Brad Geddes, Ben Perry, and Matt Van Wagner

Advanced Paid Search Techniques – SES New York
Speakers: Jessie Stricchiola (moderator), Jon Kelly, Sharon Crost and Eduardo Llach

Paid Search & Tricky Issues – SMX Advanced
Speakers: Jeffrey Rohrs (moderator), Bob Carilli, Mona Elesseily, and Michael Sack

Post Search Ads – SES San Jose
Speakers: Misty Locke (moderator), Kevin Lee, Dave Carberry, Michael Benedek and Richard Frankel

SEO/SEM Issues Track
Top Takeaways

If you don’t set client expectations early on, the client will manufacture their own that are unreasonable, which just propagates the idea that SEOs are unreasonable.
Distinguishing between click fraud and badly performing ad is tough. The data looks very similar and requires human judgment to examine what’s going on.
Use statistical analysis to look at multiple data points for your clicks. Don’t rely on ROI.
Bid management tools have a place in SEM, however, you can’t just automate your campaign and forget it. It’s not just the consumer path. It’s also the marketing intent.
If you’re going to buy links, stay off the radar and don’t piss off Google.

SEO Reputation Problem – SES San Jose
Speakers: Jeffrey K. Rohrs (moderator), Shari Thurow, Kristopher B. Jones, Jennifer Laycock, Jonathan Hochman, and Kathleen Fealy

Auditing Paid Listings & Click Fraud Issues – SES New York
Speakers: Jeffrey Rohrs (moderator), Shuman Ghosemajumder, Tom Cuthbert, Reggie Davis and John Marshall

Debate: Is Bid Management Dead – SMX Advanced
Speakers: Jeffrey Rohrs (moderator), Robert Ashby, Peter Hershberg, Misty Locke, and Chris Zaharias

Link Buying – PubCon Las Vegas
Speakers: Detlev Johnson (moderator), Rand Fishkin, Jim Boykin, John Lessnau, and Aaron Wall.

Posted by Lisa Barone on 12/26/07 at 5:00 AM | Comments (0)
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December 25, 2007

Ultimate Search Conference: Day 2

Day 2: Tuesday, December 25, 2007

Keynotes for the Day
Keynote: Satya Nadella – SMX Seattle
Roundtable: Content is King! (Again?) – Ad:Tech San Francisco

SEO-friendly Content & Design Track
Top Takeaways

Good site design is invisible because it’s seamless and just “works”. Bad design is noticeable because it’s clunky, makes people squint and is altogether frustrating.
Don’t get your keywords from your CEO or from a spreadsheet, get them from your audience.
Search engine friendly design does not mean that the sites have to be ugly.
Good content isn’t mysterious. It’s the regular pages on your site.
Teach your writers about social media and encourage them to become knowledgeable of social media sites and their demographics when writing towards them.

Stay Invisible With Good Design -- BlogWorld
Speakers: Liz Danzico

SEO Design & Organic Structure – PubCon Las Vegas
Speakers: Todd Friesen (moderator), Mark Jackson, Lyndsay Walker, Paul Bruemmer, Alan K'necht

Effective Action-based Copywriting – PubCon Las Vegas
Speakers: Brian Clark, Heather Lloyd-Martin and Jill Whalen

Content Creation: Cranking It Out – PubCon Las Vegas
Speakers: Ted Ulle, Robin Liss and Rae Hoffman

Understanding Analytics Track
Top Takeaways

Search marketers must look beyond the last click or the last ad seen in order to find a richer story.
Track robot and spider activity to find out how many days it will take for your pages to get indexed.
Don’t use redirects to hide tracking URLs. They may help make your URLs look pretty for users, but they wipe out your ability to track.
Don’t assume anything.
82 percent say that Web analytics is poorly understood and/or not used in their organization.

Measurement & Metrics – Ad:Tech San Francisco
Speakers: Rick Bruner (moderator), Young-Bean Song, Chad Parizman, Darren Stoll, and John Squire

Web Analytics & Measuring Success – SES New York
Speakers: Allan Dick (moderator), Laura Thieme, and Stacy Williams

Issues in Analytics – SES San Jose
Speakers: Alex Bennert (moderator), Eric Enge, John Marshall, Avinash Kaushik, and Jonah Stein

Analytics Tracking Performance: Beyond the Page View -- PubCon Las Vegas
Speakers: Joe Laratro (moderator), John Marshall, and Scott Orth

Intermediate SEO Track
Top Takeaways

Search Information Marketing uses search data and intelligence to improve marketing. It entails using users' own words to get a better understanding of who they are, what they’re looking for, and what’s important to them.
Spam is about the intent and the extent to which you use a technique.
Test a small number of variations: Rule of thumb is less than 100 conversions per combination.
Apply different weight to different actions. Downloading a white paper is more valuable than looking at a banner. Identify when the action took place. When you convert, those drivers are calculated in different ways.
With personalization, the engines are trying to better match a page to users’ interests. You must give them enough information to determine the topic of your page.

Putting Search Into The Marketing MixM – SES New York
Speakers: Gord Hotchkiss (moderator), Bill Mungovan, Curtis Dueck, and Misty Locke

Penalty Box Summit – SMX Advanced
Speakers: Danny Sullivan (moderator), Peter Linsley, Aaswath Raman, Tim Mayer, and Matt Cutts

Multivariate Testing & Conversion Tweaking – PubCon Las Vegas
Speakers: Gillian Muessig (moderator), Tom Leung, Glenn Alsup, Philippe Lang and Rand Fishkin

Personalized Search: Fear or Not – SMX Advanced
Speakers: Danny Sullivan (moderator), Matt Cutts, Michael Gray, Gord Hotchkiss, and Tim Mayer

Paid Search Boot Camp Track
Top Takeaways

Know what your company is doing at all times. You don’t want to get into a situation where you’re outbidding yourself. There is no SEM’s Dumbest award.
The lifecycle of an API is only 6-9 months at most. If you’re going to adopt an API program, there is a cost involved.
Evaluate second tier PPC engines based on a cost/benefit analysis.
Consistent reporting is key to successful PPC management and optimization.
Track only what is important to you and forget the rest.

Benchmarking a PPC Campaign – SES New York
Speakers: Alan Dick (moderator), Cam Balzer, Mike Moran, and Martin Laetsch

Search APIs – SES San Jose
Speakers: Anne Kennedy (moderator), David Flesh, Dan Boberg, Julienne Thompson Hood and Jon Diorio

Beyond the Majors – SMX Advanced
Speakers: Jeff Rohrs (moderator), Scott Greenberg, Matthew Greitzer, T.J. Kelly, Anton E. Konikoff, and Tom Paraboschi

Contextual Ad Programs – PubCon Las Vegas
Speakers: Detlev Johnson (moderator), Brian Axe, Jay Sears, and Tony Wills

Posted by Lisa Barone on 12/25/07 at 5:00 AM | Comments (0)
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December 24, 2007

Ultimate Search Conference: Day 1

Welcome to Day 1 of the Ultimate Search Conference! Below you'll find your agenda for the day. So, go grab a bagel and some coffee and jump in. You have a long day of sessions and great speakers ahead. Enjoy!

Day 1: Monday, December 24, 2007

Keynotes for the Day:
You&A with Matt Cutts – SMX Seattle
Evening Forum with Danny Sullivan – SES NY

SEO for N00bs
Top Takeaways

Make it easy for the search engines to find, spider and index your content by getting rid of any unnecessary roadblocks.
Good directories are human-edited, offer static links, aged and have high quality backlinks. Avoid all others.
Use content to build links. When you produce interesting content, people will naturally want to link to you.
There is no penalty for duplicate content, it’s a filter.
Help protect your content from scrapers by using your brand name, absolute links, and hosting images locally. Take legal action when necessary.

SEO Advanced Q&A – Ad:Tech San Francisco
Speakers: Bruce Clay (moderator), Aaron D’Souza, and Sandor Marik

Linking Strategies – SES NY
Speakers: Justilien Gaspard, Greg Boser, and Jim Boykin

Duplicate Content Issues Duplicate Content Issues – PubCon Las Vegas
Speakers: Aaron Shear (moderator), Rahul Lahiri, Derrick Wheeler, Evan Roseman, and Priyank Garg

Converting Visitors into Buyers – SES London
Speakers: Mike Sack (moderator), Sarah Bubb, Alex Bennert, and Brian Clifton

PPC Basics Track
Top Takeaways

The 4 Pillars of PPC: Positioning, Test & Learn, Standards, and Integration.
Determine what your metrics are before you start and decide if you have the knowledge level to optimize PPC campaigns inhouse.
Quality Score is a way for search engines to rank ads based on a variety of factors. There are two Scores—one that affects your minimum bid and one that affects your rank.
It’s users who ultimately define the quality of an ad, not the search engines.
Don’t be afraid to experiment with the look and feel of your ads in order to make them more “clickable” and increase conversions.

Pay Per Click Strategies – Ad:Tech San Francisco
Speakers: Dana Todd (moderator), Daina Middleton and Mike Solomon.

Meet the Search Ad Networks – SES NY
Speakers: Rebecca Lieb (moderator), Doug Stotland, Stewart Easterby, John Kannapell, James Speer, and Brian Schmidt

Ads in a Quality Score World - SES NY
Speakers: Gord Hotchkiss (moderator), Joshua Stylman, Andrew Goodman, and Jonathan Mendez

Optimizing your Site for Contextual Ads – PubCon Las Vegas
Speakers: Detlev Johnson (moderator), Matt Daimler, Jaan Janes, and Aaron Wall

Social Media Overview Track
Top Takeaways

Social search includes things like shared bookmarks, tagging engines, collaborative directories, personalized verticals, social Q&A sites, etc.
The future of search is the integration of social knowledge to guide you to the right community.
Social search gives site owners a chance to open up the deep pages of their site and expose the stuff that’s not getting attention.
Link bait helps your site rank by giving it global authority, topical popularity, trust metrics, temporal influence, PageRank, anchor test, and topical relevance.
Viral is an effect, not a cause. It’s about others evangelizing your content.

Social Search Overview – SES NY
Speakers: Chris Sherman (moderator), Grant Ryan, Tomi Poutanen, Apostolos Gerasoulis and Seth Godin

Linkbaiting & Viral Success – SES NY
Speakers: Rand Fishkin, Jennifer Laycock, Chris Boggs, and Cameron Olthuis

Viral & Word of Mouth – Ad:Tech San Francisco
Speakers: Daniel Stein (moderator), Jamie Byrne, Benjamin Palmer, Gaurav Misra, and Sean Carver

User Generated Content in Search – SES San Jose
Speakers: Rebecca Lieb (moderator), Andrew Goodman, Matt McGee, and Lee Odden

Branding 101 Track
Top Takeaways

We’re moving from a world of interruption to an environment of engagement. We have a consumer that is no longer ‘I’ shaped but “T” shaped, they’re broad and deep.
Users gravitate towards companies with strong communities because it allows them to have a deeper interaction with that company.
You no longer own your brand. Your brand is a conversation.
Buzz monitoring involves finding the discussion areas to capture, understand, and report the products, issues, and opinions that consumers share between and among themselves.
Anything negative out there is a risk. Don’t think that just because it's not ranking yet doesn't mean that it won't.

Is Advertising Really The Solution? – Ad:Tech San Francisco
Speakers: Pete Blackshawn (moderator), Scott Wilder, Beth Thomas-Kim, Paul Woolmington, and Tip Rose

Word
of Mouth Marketing – PubCon Las Vegas
Speakers: Brett Tabke (moderator), Louise Rijk, and Greg Hartnett

Buzz Monitoring – SES San Jose
Speakers: Chris Sherman (moderator), Rob Key, Andy Beal, and Jonathan Ashton

Brand Management – PubCon Las Vegas
Speakers: Joe Laratro (moderator), Jessica L Bowman, Lauren Vaccarello, and Matt Tuens

Posted by Lisa Barone on 12/24/07 at 5:00 AM | Comments (0)
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December 21, 2007

Best Conference Ever

Today we’re announcing the best conference of the year. It’s Bruce Clay Inc.’s Ultimate Search Conference and it’s happening next week! [It might just be the greatest con of the year. --Susan]

Don’t worry, for the Ultimate Search Conference 2007, you won’t have to take time off work, shell out money for airfare or even sell your unborn child for a room at the Wynn. You just have to tune into the Bruce Clay blog all next week.

We’ve attended and liveblogged an amazing number of conferences this year, covering everything under the blogging and Internet marketing umbrella. With all these conferences under our belt, we thought it’d be fun to take a look back at the best Internet marketing conference sessions of 2007 and compile our favorites into our own virtual Ultimate Search Conference. So, that’s what we did.

On Monday, December 24, the Ultimate Search Conference will kick off with four tracks, 16 sessions and 2 keynotes each day. The fun will last four days (Friday is the traditional “networking” part with all the alcohol; feel free to get your drink on at home) and will include sessions pulled from the SES, SMX, PubCon, BlogWorld and WordCamp conference series. Only the best sessions with the best speakers have made it into our virtual show. Each morning, we’ll be posting a daily agenda to help you navigate through that day’s scheduled panels. We’ve also included Top Track Takeaways in with each agenda to help you get the most out of your virtual conference experience.

If you want a sneak peak at what sessions we’ll be offering, check out the full at-a-glance agenda. Pretty sexy, eh?

Damn straight! And make sure to check out the Lisa’s Top Picks track taking place on Thursday. Shockingly, that’s a list of some of my favorite sessions from the entire year.

Date/Time	SEO for N00bs	PPC Basics	Social Media Overview	Branding 101
Day 1: Monday, December 24, 2007
9:00am – 9:45am	You&A with Matt Cutts
10:00am-11:00am	SEO Advanced Q &A	Pay Per Click Strategies	Social Search Overview	Is Advertising Really The Solution?
11:00am-12:00pm	Linking Strategies	Meet the Search Ad Networks	Linkbaiting & Viral Success	Word of Mouth Marketing
12:00-1:30pm	Lunch
1:30pm-2:30pm	Duplicate Content Issues Duplicate Content Issues	Ads in a Quality Score World	Viral & Word of Mouth	Buzz Monitoring
2:30pm-3:30pm	Converting Visitors into Buyers	Optimizing your Site for Contextual Ads	User Generated Content in Search	Brand Management
3:30pm-4:00pm	Afternoon Break
4:00pm-5pm	Evening Forum with Danny Sullivan

Date/Time	SEO Design	Understanding Analytics	Intermediate SEO	Paid Search Bootcamp
Day 2: Tuesday, December 25, 2007
9:00am – 9:45am	Keynote: Satya Nadella
10:00am-11:00am	Stay Invisible With Good Design	Measurement & Metrics	Putting Search Into the Marketing Mix	Benchmarking a PPC Campaign
11:00am-12:00pm	SEO Design & Organic Structure	Web Analytics & Measuring Success	Penalty Box Summit	Search APIs
12:00-1:30pm	Lunch
1:30pm-2:30pm	Effective Action-based Copywriting	Issues in Analytics	Multivariate Testing & Conversion Tweaking	Beyond the Majors
2:30pm-3:30pm	Content Creation: Cranking It Out	Analytics Tracking Performance – Beyond the Page View	Personalized Search: Fear or Not	Contextual Ad Programs
3:30pm-4:00pm	Afternoon Break
4:00pm-5pm	Roundtable: Content is King! (Again?)

Date/Time	Social Media 2.0	Advanced SEO	Advanced PPC	SEO/SEM Issues
Day 3: Wednesday, December 26, 2007
9:00am – 9:45am	Morning Keynote with Marissa Mayer
10:00am-11:00am	Universal and Personalized Search: This Changes Everything	Better Ways	Pump Up Your Paid Search	SEO Reputation Problem
11:00am-12:00pm	Personalization, User Data & Search	Are Paid Links Evil	Advanced Paid Search Techniques	Auditing Paid Listings & Click Fraud Issues
12:00-1:30pm	Lunch
1:30pm-2:30pm	Monetizing Social Media Traffic	Give It Up	Paid Search & Tricky Issues	Debate: Is Bid Management Dead?
2:30pm-3:30pm	Linkbaiting: 96 Strategies	Competitive Intelligence	Post Search Ads	Link Buying
3:30pm-4:00pm	Afternoon Break
4:00pm-5pm	Keynote: Steve Berkowitz

Date/Time	Blogs, Vlogs & Automobiles	A-List Blogger Training	SEO Survival Tips	Lisa’s Top Picks
Day 4: Thursday, December 27, 2007
9:00am – 9:45am	Keynote with Jim Lanzone
10:00am-11:00am	Getting in the Video Game	Building Relationships with Other Bloggers	How to Make Friends and Influence Clients	Don’t Fake It: The Secret to Writing Kickass Content
11:00am-12:00pm	Video Search Engine Optimization	Corporate & CEO Blogging	So You Want To Be a SEM?	Trench Warfare
12:00-1:30pm	Lunch
1:30pm-2:30pm	Podcasts & Audio Search Optimization	How to Use Digg to Assplode Your Blog	SEM Pricing Models	One Billion Searchers
2:30pm-3:30pm	Local & Mobile Search	Creating Conversation With Your Readers	Survival Tips for Network Bloggers	The Future of New Media Publishing Tools
3:30pm-4:00pm	Afternoon Break
4:00pm-5pm	Closing Keynote with Matt Mullenweg