Bruce Clay, Inc. SEO and Internet Marketing Blog
Posts by Bruce Clay, Inc.
September 15, 2016
The Facebook algorithm takes into consideration engagement, relevance, timeliness, and thousands of other factors in an effort to populate a user’s News Feed with more of the stuff they want to see, as inferred by Facebook.
Unlike sites where everything you post automatically appears on the timeline of every person who follows you, Facebook uses an algorithm to dictate what content shows up in an individual’s News Feed.
In a sentence, the Facebook algorithm weighs factors to determine on a post-by-post basis whether a post is qualified to pass into an individual’s News Feed. For more on the Facebook algorithm and how to get maximum reach for your posts organically, read What is the Facebook Algorithm?
September 7, 2016
If you care about the ROI of your website, you know the importance of mobile page speed.
Google has pushed its major speed initiative, Accelerated Mobile Pages — AMP for short — hard over the last year. As AMP features and specifications evolve, marketers can capitalize on improved UX and ranking opportunities by staying up to date on AMP.
Here’s your primer on the AMP opportunity. We outline:
- What AMP is
- Who AMP is for
- The problems AMP solves
- And what’s in the SEO’s toolbox for page speed optimization
August 26, 2016
This week Bruce gave a crash course to those writers, editors, bloggers, and marketing managers who rely on a content management system. The presentation was an SEO crash course — 10 points to help writers and publishers see search engine ranking success for their content.
Are you a writer or someone involved in the publishing process of your business? Do you consider keywords before you hit publish? If you haven’t taken a moment to understand SEO best practices, this webinar is for you.
“Most people don’t know how to do SEO. Most people don’t understand what is important, what isn’t important, and how to set your priorities,” says Bruce during the webinar. “The priority of SEO is to get you visitors. Search engines rank results based on expertise, authority and trust. The CMS is how you get the right ranking factors in the right place for the search engines to understand that you’re an expert.”
August 18, 2016
A 301 redirect is a command used to tell the search engines that a page has permanently moved, and that you want them to index the new page and drop the old one from their index.
Think of it as a change of address card for the web. As long as everything is done correctly, a 301 redirect will ensure that you keep the rankings earned by the old page and it will prevent duplicate content that should arise if the engines were to index both versions of your site.
Read on to learn how to implement a 301 redirect.
August 11, 2016
In Bruce Clay, Inc.’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this excerpt as an in-hand to-do list or basic audit outline.
While this checklist isn’t exhaustive (although it’s constantly updated and growing!) many people find this list to be a helpful reminder of the many items to check during their SEO projects.
December 23, 2015
What do your favorite digital marketers resolve to do in 2016?
“Be the change I want to see in the social media world by advocating positivity, productivity, mindfulness and balanced best practices in business.”
“Next year in terms of work, I’m going to focus more time and energy on learning mobile apps, online video, and Facebook/Instagram ads.”
“I do believe folks “can’t be what they can’t see” so I intend to be a more visible role model for local young women in STEM.”
“Understanding their (millennials’) different values and online fluency was very helpful to designing many of our conversion rate optimization initiatives.”
“If public speaking is something that you too, are looking to improve upon, I highly recommend attending a meeting (of Toastmasters International) in your area. ”
Read the 2015 lessons and 2016 resolutions of Neil Patel, Tim Ash, Lisa Buyer, Jim Yu and many more of your favorite marketing personalities.
December 15, 2015
Here on the BCI blog, we publish updates to keep digital marketers current on new tactics and evolving perspectives. To do so, we send livebloggers to major digital marketing conferences so readers can get the 411 from the industry’s search marketing, content, conversion and advertising experts. This year, Virginia Nussey and I covered more than 85 sessions live from SMX West, SMX Advanced, SMX East, Pubcon, SEJ Summit Santa Monica and BIA/Kelsey NEXT in Local.
As we wrap up the year, we present an early holiday gift. We’re packaging up the most high-impact liveblogged sessions of the year to create a virtual conference you can follow along with each day this week. Or, pick and choose the tracks that interests you. Either way, this virtual conference is your fast track to getting up to speed on what happened in digital marketing in 2015:
• Wednesday, Dec. 16: Content, Social Media & Understanding Your Audience
• Thursday, Dec. 17: Search Engine Marketing, PPC Advertising
• Friday, Dec. 18: SEO Milestones of 2015
June 1, 2015
Ever wonder what’s inside the search engines’ black box of disavowed backlink data?
Google and Bing are the only parties who can see the disavow data given to them by site owners. We, the webmaster community, can’t access this data to help us make informed decisions when vetting backlinks, researching sites, or creating our own disavow files.
Let’s change that.
Today we’re launching DisavowFiles, a free, crowdsourced tool aimed at bringing transparency to disavow data. Sign up for free at DisavowFiles.com.
Read the post on the reports, features and, of course, privacy and anonymity of DisavowFiles.com.
January 16, 2015
You may have some SEO goals in your 2015 queue, whether it’s getting your site’s mobile experience tight and right or finding the time to bring a local presence to life on Google My Business. If you’re a driven, self-led learner and are hungry for some SEO insights to power up your 2015 digital marketing agenda, we’ve got a buffet for you.
Last year, BCI bloggers covered 69 keynotes, sessions and mini-sessions from digital marketing conferences SMX West and SMX East, Pubcon New Orleans and Pubcon Las Vegas. Attending a conference can be pricey but the takeaways gleaned can be priceless as far as improving your ability to do your job better. Consider this post the shortcut track of the best sessions and speakers from these events. It’s your CliffsNotes of the best of Search Conferences 2014.
Jump into the Virtual Internet Marketing Conference of 2014.
October 20, 2014
Bruce Clay, Inc. sent livebloggers Virginia Nussey and Kristi Kellogg to Pubcon Las Vegas and Search Marketing Expo (SMX) East 2014 to report live on 36 key digital marketing sessions. Whether you’re interested in SEO, SMM, PPC, mobile optimization or content marketing, you’ll find coverage of the most important sessions coast to coast. Read on for an overview of each liveblog post and click through to read what piques your interest — or read them all.
Check out all the liveblogging action in 36 Coast-to-Coast Liveblog Posts Covering Pubcon Las Vegas & SMX East 2014 .