Bruce Clay Blog - admin
July 18, 2011Competitions for Social Media – the dangerous waters we carelessly tread
As social networks continue to grow, online competitions are being used more often as a mechanism to encourage people to follow a brand. As these online competitions become more popular, people are being faced with something they’re not so used to in our world of instant gratification; patience. You win a movie ticket – that [...]
May 28, 2010
What I learnt at Bruce Clay
Don’t cry because it’s over. Smile because it happened. – Dr. Seuss Alas, this will be my final blog post at Bruce Clay Australia. My time at Bruce Clay has been excellent and I will miss the team heaps. Enough with the sentimentality, it’s time to get on with the show. Photo by xJasonRogersx via [...]
May 19, 2010
April Search Updates
Welcome to our monthly SEO update for April 2010. This update highlights key news in the SEO industry during April 2010, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter and key podcasts from our Webmaster radio show. Photo by Per Ola Wiberg ~ [...]
May 12, 2010
SEO sharing session
Once again our team of analysts have combed the various SEO, online marketing, SEM and other geeky resources on the web and have come up with a few highlights for the past month. Photo by Ed Yourdon via Creative Commons SEOMOZ-”The Definitive How-To Guide For Conversion Rate Optimization” Conversion rate optimization is… Finding out why [...]
May 7, 2010
Google unveils two new innovations
Wow the big G has been busy lately, rolling out this, debuting that. Two of the newest innovations that have been revealed are the new keyword data within Google webmaster tools and a redesign of the Google homepage, not only in the US for chrome users but now in Australia for most browser users, most [...]
April 27, 2010
Comment to your heart's desire
We have been having some periodic problems with the commenting system at the BCA blog. I think we have just about cracked the problem, so comment away all you fantastic readers.
April 23, 2010
SMX Sydney 2010 | Site Clinic
The last session of the day and my back is thankful for that. Here are some great insights from the site clinic: www.goodness.com.au URL’s should be short and descriptive, not full of unknown parameters Have text behind an image Use header tags Don’t use session id’s 404 error page could be improved Make sure www [...]
Real Time Search, User Generated Content and Social Networks | Greg Grothuas
Greg starts off by showing us a real-time result for the volcano in Iceland. Real time is shown for a small fraction of queries when Google thinks it’s relevant. You can also get the real time results by clicking on the latest result within the more options section of the google search page. New feature [...]
LAMP & Microsoft Stacks | SMX Sydney | David Cropley
Stacks generally serve internet pages. Lets find out how modifying stacks can make sites load faster, it’s all about speed. Microsoft Stacks The IIS SEO toolkit is a great place to start with people using IIS, it will allow you to get a better understanding of your site from an SEO perspective Use viewstates ( [...]
SEO for Content Management Systems | SMX Sydney | Brent D. Payne
After a big lunch, I am a little sleepy but with coffee in hand I will push on, let’s find out about SEO for CMS systems. Your CMS is the control centre for your whole network. All content should have a specified search engine optimisation phrase as it’s target. You need to score that specified [...]
