Get Free Quote

jruesga - Bruce Clay, Inc. Blog

Posts by jruesga


April 25, 2011

What’s All This About Google’s Quality Score?

2007 Scoreboard Woodside Mills Baseball Park, Simpsonville, SC

Much has been written about Google’s “Quality Score” — how it’s calculated, how it works (or doesn’t work), which segments of your marketing efforts are affected by it, what are the myths, who’s happy and who’s not, what’s relevant, etc. Trying to sort through all the information can be a dizzying endeavor.

Quality score is increasingly important in Google AdWords. The Quality Score is used to assess the relevance of an ad to searchers based on ad click-through rate, engagement with the site and a measurement of the relevancy of the ad and landing page compared to the keyword associated to the search query.

So, if you’re managing your own pay-per-click (PPC) campaigns and want to improve on your ad position and Quality Score, you need to go straight to the source – Google itself, to view its current definition for Quality Score.

Read more of What’s All This About Google’s Quality Score?.




Learn SEO

Subscribe to Blog Updates

Get email notifications when we publish new blog posts, usually two to three times a week.

  

a monthly digest keeping digital marketers in the know with SEO, SEM, social media and content marketing hot topics, live events, corporate shuffles, and deserved kudos.

We respect your privacy and never share your email address

Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php