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Ani Lopez - Bruce Clay, Inc. Blog

Posts by Ani Lopez

January 19, 2012

3 Reasons to Always Have Structured URLs


Since the flat site architecture concept appeared on the SEO horizon and gained some traction around 2010, many SEO consultants got it wrong. The flat site architecture concept is related to the click distance between pages in a site, and how relevancy is distributed according to internal links structure — yet has nothing to do with URLs.

The main misunderstanding was, and unfortunately still is, that you have to get rid of directories in URL structures. Although it is widely agreed that you may want to keep URLs short and locate keywords close to the root or left part of the URL, there are many reasons why you should keep a certain structure of folders or directories there. This is what I’m going to explain in this post.

Read more of 3 Reasons to Always Have Structured URLs.

June 13, 2011

Handling Multilingual Sites for Humans and Search Engines


Every international SEO project must be evaluated and solved carefully according to its particularities, but there are some basics to cover if you want to ensure a smooth-as-silk experience. This is what we’re going to cover today.

Given the worldwide reach of Bruce Clay, Inc., and being an international and multilingual SEO myself, this topic came naturally and is something I’m passionate about.

Read more of Handling Multilingual Sites for Humans and Search Engines.

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