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Bruce Clay Blog - Chris Silver Smith

Posts by Chris Silver Smith


July 29, 2011

10 Image Optimization Tips For Local SEO

Exemplar Photos for Local SEO

Once a local business has accomplished setting up their basic foundation for local search optimization, they sometimes dither around wondering what tweaks they can do next to help themselves rank better for local search queries and in map searches. One major area of optimization that many businesses ignore is in optimizing their images. While you may not care about whether your site ranks well under image search, the advent of Blended Search (which Google calls “Universal Search”) has meant that pictures often have the chance to rank on the main search results page. Even before Google, Bing, and Yahoo! had really pushed Blended Search results, well-optimized images were already a major component for helping webpages to rank well in keyword search results. Since this can help in the same way with more specialized local search results, here are a handful of optimization tips to help you get as much advantage as possible from images.

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